Manager Marketing

John H. Cook, III

**** ***** **** *** * Apt *** · Seattle, WA 98109

954-***-**** · *********@*****.***

SUMMARY:

Motivated product/pricing manager seeking an opportunity to apply my skill-set to deliver optimal results and maximize company’s profits.

QUALIFICATIONS:

●Skilled at data analytics to drive strategies to maximize profitability.

●Excellent verbal and written communication skills with proven ability to convey information in a clear, concise manner.

●Adept at producing annual forecasting and pricing models.

●Demonstrated skill at cultivating relationships.

●Self-motivated individual always seeking opportunities to improve professional and technical skills.

●Persuasive and strong oral communication skills with individuals at all levels, internally and externally.

●Remains detail-oriented and organized in demanding, fast-paced environments.

Proficient in Hyperion, Essbase, Jira and MS Office Suite.

PROFESSIONAL EXPERIENCE:

Seabourn 2007-2020

Deputy Director, Global Product Marketing (2015-2020)

Acting as Seabourn’s product manager to ensure effective financial forecasting; creation of pricing and demand models; competitive market analysis; and data analytics.

●Manage strategic/tactical pricing and marketing strategies for Europe and Alaska voyages in six global markets.

●Consistently delivering annual per unit revenue growth.

●Facilitate development of go to market strategies for email, social and direct mail marketing of cruise products.

●Administer national partnership, offers and marketing efforts.

●Oversee monthly, annual, three year and long-term budget for $500M cruise revenue stream.

●Forecast monthly and annual cruise returns.

Senior Manager, Product Marketing (2011-2015)

Responsible for managing all Seabourn cruise products; financial forecasting and conducted comprehensive deployment analysis and lead change to global commercial terms.

●Drove aggressive growth in annual revenue from $100M to $300M by recommending effective strategic/tactical pricing and marketing strategies in five global markets: US, Canada, UK, Australia and Europe.

●Analyzed deployment plans to maximize revenue potential.

●Organized annual budget and monthly forecasts.

●Lead new product launch team for first Antarctica cruises.

Manager, Yield Management and Revenue Analysis (2007-2011)

Head all of Seabourn’s cruise products; forecasting and cruise products in preparation of three ship launches; and developed new internal tools for supply chain management.

●Managed strategic/tactical pricing and marketing strategies for all voyages in five global markets generating $100M in annual revenue.

●Created new forecast model significantly improving revenue projections.

●Produced annual budget and monthly forecast process for cruise revenue pipeline.

●Developed comprehensive competitive analysis.

●Lead new product launch team of first World Cruise in company history.

●Quoted charter and incentive group pricing opportunities.

Carnival Cruise Lines 2003-2007 Senior Analyst, Revenue Planning

Operated as primary analyst for a $3B annual revenue stream.

●Projected monthly cruise revenue for 21 ships responsible for $2B in yearly cruise revenue.

●Constructed ancillary revenue model to interface with existing cruise revenue model on a sailing level.

●Reported monthly revenue variances to budget and forecast targets to Senior Management.

●Conducted deployment analysis to maximize voyage revenue opportunities.

●Created booking channel revenue and margin contribution report to guide future expansion decisions by Senior Executives.

EDUCATION:

2001-2004 Broward College/Florida Atlantic University, Davie, FL

1996-1997 Clackamas Community College, Oregon City, OR

●Bachelor of Arts in Business, Finance

●Deans’ List

ORGANIZATIONS:

●JDRF Seattle

REFERENCES:

Available upon request.

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