Marketing & E-Commerce

LINDSEY MURPHY

********@***.*** 702-***-**** linkedin.com/in/lindsey-murphy2

EDUCATION

Michigan State University, East Lansing, MI May 2020

College of Communication Arts and Sciences GPA: 3.8/4.0

Bachelor of Science, Advertising Management Minors: Retail Management & Public Relations

PROFESSIONAL EXPERIENCE

KiwiCo, Inc. Aug 2020 – Present

E-Commerce Intern – Mountain View, CA

Established an improved e-commerce UX and UI by revamping all product images and coordinating with product design and brand teams to create all-new brand content for 130 products

Analyzed product page views and conversion rate data in Excel to better understand performance of the product assortment by price point for each quarter, allowing us to pivot pricing and merchandising strategies

Assisted in launching Store into Canada with 70 eligible products and transformed the homepage based on product assortment directed to the Canada market, resulting in $42,500 of sales in the first week

Successfully launched 15 products into Store by creating a photo shot list, requesting photography, assembling editorial content, and uploading assets into Magento

Merchandised 130 products on Store website with weekly rotating home page assets, user-generated content, and trending products to maximize product page views and conversion rates

MSU Department of Horticulture May 2018 – Aug 2020

Social Media Marketing Manager – East Lansing, MI

Actively monitored and updated Facebook, Twitter, and Instagram pages as well as the department website to generate awareness of the department to students and notable organizations in the industry

Interacted and collaborated with department faculty, student groups, and alumni to create and curate content including articles and infographics that aimed to educate and appeal to prospective and current students

Utilized Hootsuite to schedule regular social media posts and analyzed engagements of posts to continuously make recommendations for improvement, resulting in an increase of Twitter and Instagram followers by over 500%

Gartner May 2019 – Aug 2019

Global Technology Sales Intern – Fort Myers, FL

Operated within a cross-functional team of 7 account managers to identify the greatest challenges facing Gartner’s high-tech startup customers and formulate sustainable solutions by driving value of tools and capabilities

Developed comprehensive research inquiry analyses and orchestrated customer engagement plans to direct clients toward relevant expertise within the Gartner network, helping them overcome their business challenges

Identified potential growth opportunities within 20 client accounts and presented opportunities for both product up- grades and quantity of licensed individuals

Ripple Public Relations May 2018 – Aug 2018

Public Relations Intern – East Lansing, MI

Composed press releases, pitched stories, and created marketing content to promote clients’ events and products

Assembled and updated a 500+ media and influencer contact list and pitched bloggers, resulting in consistent media hits and increased brand awareness

Produced over 100 social media events and posts on Facebook and Instagram to engage with the target audience

LEADERSHIP EXPERIENCE & INVOLVEMENT

MSU Marketing Association, Treasurer Sept 2017 – May 2020

Budgeted nearly $20,000 in an excel spreadsheet by analyzing previous years’ incomes and expenses

Monitored and tracked all member payments for club memberships, social events, sponsorships, and professional trips

Provided budgetary information to the executive board in order to provide members and sponsors with professional and social opportunities

Pi Sigma Epsilon, Professional Business Fraternity, Member Jan 2017 – May 2020

Selected out of 90 members to represent the fraternity and compete in the Pro-Am Sell-a-Thon at the 2017 Regional Convention in Southfield, MI and 2018 National Convention in San Diego, CA

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