Operations, Multi-Unit Management, Sales

TARGETED POSITIONS: DIRECTOR, VICE PRESIDENT, COO

Highly-driven, dynamic, and competitive senior-level leader equipped with vision, customer-centric focus, and a track record of actualizing multi-million-dollar growth. Innovated strategist who leverages expertise to influence operational performance, maximize productivity, and cultivate a strong company culture. Demonstrates strong analytical skills and successful leadership in developing high-performing teams for complex organizations. Enjoys ALL aspects of business with a “boots on the ground” mindset when needed.

Desire to make positive, lasting impact, and exponentially increase company growth and expansion into new marketplaces. AREAS OF STRENGTH & EFFECTIVENESS

Business Strategy & Revenue Growth

• Achieves the CEO’s vision through innovation, strategy, implementation, and optimization to actualize the concept.

• Scales up sales and client deliverables by galvanizing sales teams to create the most effective sales process possible.

• Enjoys innovating strategies in business by applying experience and education (DBA/MBA); utilizes business intelligence/analytics daily to drive decision-making.

• Franchise expert with experience growing 1 location to 10, with 3 additional franchises projected to open in 2020; grew revenue from $2.4M to $3.3M in 2 years.

Organizational Effectiveness & Continuous Improvement

• Helps companies to find structure or build upon their processes to eliminate inefficiencies and improve workflow.

• Continually focuses on overall business flow and process improvement while simultaneously enhancing the client experience and company brand (i.e. training programs, business intelligence, KPIs, program development).

• Strategized and collaborated to move the company over to a franchise model of 10 locations and 3 new builds. Servant Leadership & Culture-Building Mindset

• Operates on the belief that even at the highest level, leaders should roll up their sleeves and do what is necessary for the greater good of the company and lead by example.

• Confidently believes in the team - mentors, coaches, and looks for ways to help them grow and develop their career goals.

• Builds a team of owners, leaders, and teammates who believe in the mission to deliver an excellent customer experience each and every time.

PROFESSIONAL EXPERIENCE

NEXGEN FITNESS Prosper, TX

Chief Operating Officer Nov 2017 – Present

Has 10 locations (9 franchise and 1 corporate) with 3 more projected to open by end of 2020 in OK, NY, and CA.

• Provides multi-unit leadership for 10 current locations with a revenue increase of 17% from 2017-2018 and 22% from 2018-2019 ($2.4M to $3.3M in 2 years).

o Developed operational guidelines at the corporate level allowing for franchising growth across the U.S. o Spearheaded the development/implementation of the NexGen Nutrition and NexGen Inspire mobile applications. o Created/optimized/implemented NexGen U training program/platform for new owners and managers joining the company through franchising or promotion within corporately owned locations. o Utilizes business analytics, finances, sales, marketing, CRM, onboarding procedures, HR, handbook adaptation, and system processes across all locations.

o Further developed KPIs to ensure growth: consultation close rates, active clients, burn rate, lead conversion, client retention, and LTV.

o Established and built relationships with vendors to create a preferred network and premium discounts for owners while improving product offering and customer experience. o Screened and vetted potential franchise owners to open 3 new franchise locations in 2020, including expansion into California and New York, and further expansion in Oklahoma. o Consolidated corporate offices down to 1 and repurposed other 4 corporate locations as franchise models.

• Rebranded an older gym to a new franchise opportunity, which expanded into multi-unit operations within 1 year.

• Leads 10 team members and collaborates with and mentors 8 owners/managers. Craig Tyler, MBA

Chief Operating Officer

************@*****.*** • 469-***-****

linkedin.com/in/craig-a-tyler/ • Lewisville, TX

C T

Craig Tyler

Area Director May 2014 – Nov 2017

Locations are comprised of corporate and franchised locations with a total of 40 to 50 staff area-wide.

• Created first franchise model that eventually became the model for developing other franchise locations. Continued franchise development and program building to solidify the brand. o Trained all Studio Managers on day-to-day operations, maximizing sales, hiring and managing employees, and additional training on all new initiatives.

o Conducted comprehensive in-studio training upon hiring of new Studio Managers. o Led continual training and support through face-to-face meetings and phone consultations. o Monitored brand standards and studio cleanliness through random unannounced visits to locations; provided feedback and highlighted areas of needed improvement for managers and staff. o Developed the KPI system to help monitor performance at all locations; examined them for potential red flags and reviewed with owners/managers.

o Designed the NexGen Ignite Cardio Program to increase brand loyalty and client results leading to higher client retention rates.

General Manager Feb 2012 – Nov 2017

Started with one location in 2012 and the company had grown to 7 locations by 2017.

• Directed the day-to-day operations of a high-end personal training studio in Frisco, TX. Supervised all sales efforts generating ~ $400-$500K annually and grossing over $2.5M in total sales personally from 2012-2017.

• Achieved highest annual gross sales of $513K in 2017, which is the current annual record for all active studios and a 28.2% annual increase since 2014 for the South Frisco studio.

• Set the highest-single month record of $170K achieved during December 2016.

• Successfully managed the studio’s P&L statement by limiting overtime, decreasing cost of supplies, and ensuring proper equipment maintenance; resulted in a steady profit margin despite increased operational costs.

• Oversaw an active client list of ~150 clients and monitored client attrition; maintained a 90% or higher retention rate. RYAN, LLC Dallas, TX Jul 2010 – Feb 2012

Sales & Use Tax Consultant

Tax consulting firm for large national and global corporations.

• Utilized best practices and research to identify areas of tax savings for national and multinational clients.

• Analyzed client data to identify discrepancies in tax audits presented to clients by various taxing authorities in an effort to reduce or eliminate any proposed tax liabilities.

• Conducted client site visits to gather system data and information to successfully present arguments to taxing authorities.

• Presented to auditors and arbitrators on behalf of clients to successfully declare findings and reduce assessments. EXPERTISE & INDUSTRY KNOWLEDGE

P&L • Operations Management • Customer Service • Change Management • Culture Building • Reporting • KPI Management • Integrations • Strategic Plans • Continuous Improvement • Employee Development • Budgeting • Client Management • Business Strategy • Performance Management • Business Development • Project Management Qualified • Strategic Organizational Leadership Certified • Microsoft Office • Social Media • Sales • Personal Training • Team Management • Operations Management • Key Performance Indicators • Business Management Training • Multi-Unit Management • International Business • Business Analytics • Business Intelligence • Budget • Business Administration • Strategic Planning • Administration • Marketing • Evaluate Performance • Design • Public Speaking Data Analysis

EDUCATION

D.B.A Entrepreneurial Studies Anaheim University Anaheim, CA (In Progress, Due to Complete by Dec 2020) Studied franchise and international business, creative and social entrepreneurship, supply chain, ethics, cross-cultural competencies, and multinational operations.

M.B.A Texas A&M, Commerce 2010

B.S. in Finance University of Utah, Salt Lake City 2007 RECOMMENDATIONS

“Craig is a multifaceted professional who is always looking at projects not only for today, but overall implications the future. His mix of business smarts and ability to lead a diversely skilled team is remarkable. Personally, he has helped me look at situations with a broader scope and vision, and has helped bring forward many unforeseen benefits and challenges. I highly support and recommend Craig for any position he seeks, as I know his passion and work ethic would be highly valued and beneficial.” - Nadia DiStefano, Community Engagement Coordinator

“I have had the pleasure of collaborating with Craig on different opportunities and he has proven to be an invaluable business resource and seasoned leader. His ability to look for competitive advantages and assess the hidden needs of a business operation have helped to solidify the business plan and put us on better footing as we continue forward.” - Krystal Clarkson, Regional Vice President

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