Chen (Kay) Long

Boston, MA 617-***-**** adiulk@r.postjobfree.com https://www.linkedin.com/in/chenlongkay/ Digs deep into ‘big data’ sources and analytics to understand consumers, markets, and retailers and craft business solutions. Poised to leverage certification, academic prowess, training, and practical experience to make an impact. EDUCATION

Boston University, Boston, MA

Master of Science in Computer Information Systems Sep 2019-Jan 2021

Relevant Course: Software Quality and Testing, Agile software development, Information system analysis and design Master of Science, Applied Business Analytics June 2018-Sep 2019

GPA:3.65/4.0

Relevant Course: Data Mining; Enterprise Risk Analysis, Quantity and Quality of decision making, Business Web Analysis, JiaXing University, Zhejiang, China Sep 2013- July 2017 Bachelor of Business Administration, Marketing

SKILLS

Data Visualization Data and Quantitative Analysis Decision Analytics Predictive Modeling SQL Querying Microsoft Office: MS Word, PowerPoint, Advanced Excel, Access, Project Languages and Databases: R, SQL Developer, Tableau, Power BI, VBA, Python, Oracle DB, Salesforce(SFDC) Analytics Tools: Advanced Excel, ggplot 2 in R, Power Pivot, Google Analytics, SPSS, SAS, Stata ACADEMIC PROJECTS

Boston University, Boston, MA Jan 2020-May 2020

Project: Database Management system(DBMS)

Challenged to create a user-friendly system for consumers/subscribers to complete their profile, track multiple memberships, and assess whether to renew based on value.

Collaborated with stakeholders to define project scope, including user personas along with auto email notifications.

Used Oracle SQL Developer to build a relational database that applies to each user; included registration and authentication.

Developed Entity Relationship Diagram (ERD) business rules, primary (PK) and foreign (FK) keys, and trigger brakes to maintain and update the data.

Boston University, Boston, MA 2019-Aug 2019

Project: Agile Project Management Jalapeno

Assigned to develop a web application for recording recipes and grocery shopping lists. Served as a scrum master and business analytics leader.

Deployed intuitive, cloud-based solutions using Lucid chart as the visual productivity platform for building flowcharts, mockups, and UML diagrams to allow real-time collaboration and useful analytics.

Brought open source into the kitchen, using GitHub and MySQL Cluster, allowing ‘home chefs’ to quickly enter recipes, create a personal cookbook, make tweaks, and keep track of ingredients.

Analyzed results and directed changes to product features based on shifts in market demand; provided ongoing feedback to team members and stakeholders.

Boston University, Boston, MA Jan 2019-May 2019

Project: Data Science Airbnb Los Angeles

Charged with developing data assessment models as the foundation for LA Airbnb to gain share in a highly competitive market.

Created multiple regression models to explore the impact of house conditions, including room type and cleaning fee on price.

Conducted classification analysis using K-Nearest Neighbors algorithm, Naïve Bayes algorithm, and R studio; enabled host to set up a clear orientation for competitive advantage.

Generated consumer segmentation model based on benefits sought using Clustering Analysis. Boston University, Boston, MA Sep 2018-Dec 2018

Project: Business Analyst Google Merchandise Store Required to provide recommendations to optimize eCommerce sales performance using information about organic traffic, paid search traffic, and display traffic from Google Analytics Demo Account for Google Merchandise Store (GMS).

Established business goals, set the KPIs, and identified issues to be addressed based on insights gleaned from data collection.

Leveraged Tableau to analyze customer issues and product demand for improving the customer experience.

Create Association rule model in R studio to explore possible recommendation about sales combinations CERTIFICATIONS & MEMBERSHIPS

SQL-MySQL for Data Analytics and Business Intelligence R Programming: Advanced Analytics in R for Data Science Tableau 2020 for Data Science Advanced Google Analytics Google Tag Manager Fundamentals IBM Data Science Certification Salesforce Lightning 2020 Certified Administrator Part 1, 2, 3,4

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