Manager Data

ANASTASIYA (ANA) ZARKO

Product Manager

**********.*****@*****.*** 415-***-**** 1325 Indiana St #301, San Francisco, CA, 94107 Driven product manager with passion for solving users’ needs, delivery of thoughtful products, a history working in fintech and interest in emerging products. Skilled in Product Management, User Research, Data Analysis, Strategy and Customer Support. EXPERIENCE

VISA, Product Manager, North America Product Innovation & Design, San Francisco, CA Oct ’18 - Present

• Led a cross-functional team of product managers, marketing, engineers, support and vendors; drove end-to-end product development by managing a roadmap resulting in the timely product delivery within the targeted budget of $300K

• Defined strategy and delivered a high value digital customer-facing experience with cross-functional team by aligning stakeholders and managing the plan, testing, launch & product backlogs; increasing client engagements by 20%

• Increased usability of client’s product by 3x through execution of virtual co-creation with a diverse team, and conversion of customer needs into defined customer centric solutions using design thinking frameworks and internal capabilities

• • Completed Articulated user 35 user research interviews and journeys, and stories which to partners; accelerated identified development 5 design of implications automated leading reconciliation to product support improvements solution

• • • Conducted Converted Established insights pricing thought analysis of leadership user research of 10 module vendors into through 7 and hypotheses, presented in-depth which the research results led to for of creation an monetization annual of efficient Payment plan commercial to Forum executives targeting operating for decision C-Level model making audience, uncovering industry trends and empowering user needs with product technologies (such as AI, ML, NLP and AR) VISA, Associate Product Manager, Emerging Digital Products, San Francisco, CA Mar ‘18 – Sep ‘18

• Identified opportunity to add new features to ‘digital ticketing’ product for value increase; coordinated with business partners and engineers to scope, test and develop customer product using agile methodology; converted results into a plan

• • Conducted Proposed integration complex data of the analysis ‘digital in ticketing’ a timely manner, product with and presented mobility platforms GTM plan (i.offering e., Uber, to Careem, product Lyft, and etc.technical ) through teams research and data analysis; study resulted in 8 recommended Visa actions and readout to the products and executive teams VISA, Business Associate, Client Support Services, Dubai, UAE Sep ‘17 – Mar ’18

• Prevented $11.5M in transaction declines by establishing a business case and partnering with client support team

• Owned project plan and team’s output for “Women in Leadership Forum” with 600+ attendees. Designed stand and interactive visuals, which successfully increased company’s brand awareness and opportunities for partnership with clients

• Partnered with analytics team utilizing internal-facing tools which were developed into a global dashboard to track client usage and the reasons of eCommerce declines; compiled an initiative to address the issues, which were adopted by clients VISA, Business Associate, Global User Research and Analytics, Foster City, CA Aug ‘16 – Sep ‘17

• Analyzed data sets on brand attributes of payment platforms in 11 countries and identified 6 areas for adjustment

• Conducted in-depth data analysis on social engagement of 150 clients and presented recommendations to 40+ issuers

• Led global qualitative and quantitative analysis of target user group for C-levels, resulting in the scope change of product roadmap VISA, Business Analytics Intern, Global Business Continuity, Foster City, CA Jun ‘15 – Aug ‘15

• Modernized strategy for IT Disaster Recovery team, resulting in a 15% reduction in system recovery time cycles

• Performed integrity analysis of descriptive data points for 100+ processes in business continuity software EDUCATION & CERTIFICATIONS

University of California, Berkeley I B.S. in Business Administration – Haas School of Business, Berkeley, CA Dec ‘16

• Relevant courses: Analytical Modeling, Product Design, Statistics, Communications, Entrepreneurship, Strategy, Marketing Stanford University – Product Management course Jun ‘18

• Led product strategy for a mobile app; applied it across UX, Data, Business, Technology and Security sections General Assembly – Data Analytics Bootcamp Jul ‘19

• Analyzed large set of Airbnb data in SQL and shared the analysis in Tableau on the changes to be applied to the app University of California, Berkeley – Product Management & Design Certificate Sep ‘19

• Organized and led a learning team session helping to apply Product Management frameworks from class at Visa Innovation Product School, San Francisco – Product Leader Certificate Sep ‘20

• Applied techniques (Strategy, User Research, Analytics) to co-creation solution, resulting in faster turnaround of the process METHODOLOGIES & SKILLS

Skills: Agile, Kanban, MS Office, Mural, Roadmunk, Jira, Airtable, Adobe, Dscout, Visio, Tableau, Google Analytics, Salesforce, SQL Language proficiency: English (fluent), Russian (native), Belarusian (native), Spanish (conversational) DID YOU KNOW?

Hobbies: Sailing (ASA 101 & 103 certified); piano & guitar; TechCrunch; BiggerPockets; home improvements; Travel (20+ countries)

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