Manager Sales

Carlos Maldonado

Phone Number +1-954-***-****

e-mail ******.*.*********@*******.***

Address **** ****** **. ***** ******, Fl, 33134

Profile

Multicultural Senior Executive fully oriented towards transforming, via creativity and disruption, the way we design customer experience and sell to Consumers, SMB, and Corporations. With extensive experience in the Technology Market (more than 20 years), Carlos has contributed to the digitalization of households, and private and public sector companies in Latam. Strong Data-Driven skills, time management, as well as strong organizational and analytical skills. Highly focused, hands on, result- oriented, and driven. US and Colombian Citizen, EU Work Permit. Fluent in Spanish and English. Experience

Head B2B Business Unit (Business Development-Reporting to local GM and Latam B2B Vp), Millicom (Tigo); Costa Rica – Feb 2019-Present

I transformed a struggling business unit that showed zero growth for four consecutive years in a hyper- competitive B2B telecommunications environment, serving a customer base of over 25,000 enterprise clients (SMB, MNCs, Government, Wholesale, etc.); supported cross-selling initiatives, defining and implementing best practice sales strategies and solutions; prioritized products according to customer needs, offers, and corporate goals; implemented a new segmentation strategy; changed the Sales Compensation Scheme.

Selected Contributions:

- Double-Digit Revenue Growth during 2019 (Business Value)

- Operational Leverage: EBITDA grew 4X more than Revenue during 2019

- Sales grew 45% during 2019, compared to 2018 sales (Demand Generation)

- SalesForce.com CRM Implementation and adoption for 100% of Corporate Sales Team

- SMB sales channels shifting through digital campaigns (Analyze Data, Prospecting, Demand Generation, Customer Acquisition)

https://revistasumma.com/con-tecnologia-de-cisco-tigo-introduce-novedosa-solucion-de- teletrabajo-a-costa-rica/

https://www.larepublica.net/noticia/ya-tiene-a-su-pyme-vendiendo-en-internet Regional B2B Value Proposition Director, Millicom (Tigo); Miami, Florida – Oct 2016-Feb 2019 I led product management, marketing, and go-to-market teams, defining effective sales and pricing strategies, increasing market share, and developing product roadmap; collaborated with key internal stakeholders to define features, benefits, and willingness to pay for products. By implementing a CAPEX and business case-tracking model, I ensured that projected financial ratios and EBITDA margins were attained. I spearheaded an integrated operating approach, fostering effective collaboration between departments, among regional leadership teams, and with local operations teams.

Selected Contributions:

- Co-led the launch of 4 new Data Centers (Colombia, Paraguay, Bolivia and Honduras)

- Cloud Computing and Data Center revenues CAGR17-18 112%

- IoT Revenues CAGR17-18 224%

- Led SD-WAN launch

- Managed acquisition and successful integration of WiDefense (Cybersecurity Company) to deliver services from Guatemala to Central America

- APP Direct Launch (SaaS SMB Marketplace connected to Tigo Billing Systems through web services) Regional Cable Innovation and Business Development Director, Millicom (Tigo); Miami, Florida

– Jul 2013-Oct 2016

I conducted a holistic vision and strategy, and managed a P&L account for new innovative business models of applications, content, and services with the aim of offering a unique value proposition, reducing cost and/or developing new revenue streams for all Millicom Cable Business operations; accelerated digital services innovation with a customer-focused mindset. Selected Contributions:

- Led Next Generation TV initiative (TiVo Platform Implementation)

- Supported the M&A Team with my business and financial acumen (Africa, Colombia and Ecuador)

- Co-led Tigo’s OTT Video On Demand initiative

- Led Tigo Play Initiative

Regional Cable Innovation Manager, Millicom (Tigo); Costa Rica – Aug 2011-Jul 2013 I conducted a holistic vision and strategy, and managed a P&L account for new innovative business models of applications, content, and services with the aim of offering a unique value proposition, reducing cost and/or developing new revenue streams for all Millicom Cable Business operations. Selected Contributions:

- Led QAM VOD Initiative

- Led Social TV Initiative

- Led Internet Speed Button Initiative

- Led Internet on Demand Initiative

Entrepreneur, Zero1; Colombia – Dec 2010-Aug 2011

Zero1 was a company that provided Artificial Intelligence services which allowed customers to implement automated customer care channels in order to understand written messages (SMS, E- mails, chats, etc) in natural language.

Entrepreneur, www.TuChupo.com; Colombia – Jul 2010-Aug 2011 TuChupo.com was an e-commerce platform engaged in selling Baby and Children products. Entrepreneur- Innovation Manager, Star Solutions; Colombia – Feb 2007-Jul 2010 Customer satisfaction innovation (B2C and SMB) in terms of product, service and experience. I constantly expanded and enhanced the technical support portfolio, based on the needs of the different type of customers (people and business); defined the supply chain and coordinated its automation in a Digital Tool.

Internet Manager, Telefonica (Customer Acquisition Leader SMB and B2C); Colombia – Dec 2003-Feb 2007

I defined and implemented commercial, marketing, product, go-to-market and advertising strategies in order to meet Internet Broadband and Dial-up commercial goals. I led the launch of the largest Colombian Broadband operation (56 cities).

I co-led the integration of 10 ISPs throughout Colombia and re-launched the largest Colombian Internet Dial-up operation (930 cities and towns). Telemetry Business Unit Manager, Cummins de Colombia; Colombia – Feb 2003-Dec 2003 I designed and managed the strategic, commercial and marketing plan of the Business unit. I opened new markets inside and outside Colombia and maintained relations with suppliers (Cummins, Siemens VDO)

Category Manager, DeRemate.com; Colombia – Nov 1999-Feb 2003 I managed the Electronics and Computer categories. I designed and coordinated marketing activities increasing web page traffic and sales.

Education

IE Business School; Madrid, Spain – MBA (Master in Business Administration), 2010, GPA 3.7 out of 4.0 (Beta Gamma Sigma International Honor Society Member) Universidad Externado; Bogota, Colombia - Strategic Thinking, 2007 Pontificia Universidad Javeriana; Bogota, Colombia - Industrial Engineering, 2003

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