Social Media Digital Marketing

Kate Blom-Lowery

Carlsbad, CA 619-***-**** **************@*****.***

https://www.linkedin.com/in/kateblom/

SUMMARY

Creative, versatile, highly passionate marketing professional with over 20 years of experience focused in public relations, internal communications, integrated marketing and social outreach. Outstanding ability to provide public relations strategies and outside-the-box solutions which raise awareness, shape perception, generate interest and inspire action. Strong communicator, who can quickly establish rapport and client trust. A goal-oriented, team player with the proven ability to assess needs and ensure high quality results. Expert qualifications in driving the growth of diverse products while capitalizing on opportunities. I approach each day with a collaborative attitude, a smile and a sense of humor, all while employing creative and innovative tactics to accomplish business goals.

INSPIRATION

David Donald Doo dreamed a dozen donuts and a duck-dog, too, Dr. Seuss's ABC, Dr. Seuss

(With a little creativity and thought, you can dream up anything, even a duck-dog!)

EXPERIENCE

PR Account Supervisor 2020 – Present

CG Life

Successful development of PR messaging and communications to support client IPO, resulting in 26 mentions with a reach of 3.9milion

Through active and consistent pitching and awareness building efforts, I have landed my client three company and product profile articles with leading industry trades in Q3 2021

Demonstrate deep understanding of the business and the media landscape to become a trusted source of knowledge and advice for clients and peers

Provide strategic counsel in development of corporate communications strategy, core message development, product positioning, crisis communications planning, and IPO messaging

Develop client content, including contributed articles, press releases, media pitches, and social content

Implement integrated campaigns that included media relations, social media and digital components

Develop lasting, proactive relationships with the media, clients, internal and external stakeholders, and influencers to achieve quality, high-impact media placements

Manage client deliverables and assignments within budget and deadline parameters

Execute and streamline team administration activities to efficiently manage projects, manage budgets, and agency processes and systems

Strategist — Public Relations, Internal Communications, Design Thinking 2017 – 2020

mdg (Marketing Design Group)

Developed and executed a client influencer program which contributed to a 10% increase in attendance, as well as a 20% increase in social media engagement

Secured a dedicated spot on the TODAY show, and increased client broadcast media at the show by 7%

Managed the growth and management of agency PR business unit and service offerings

Researched, planned, budgeted and executed innovative public relations and content rich campaigns, complementing marketing strategies and goals

Managed all organic social media, content development, influencer strategies, crisis communications and thought leadership campaigns for multiple clients simultaneously

Evaluated, created and executed internal communication strategies to inform and engage employees and promote the growth of company culture and brand across all departments

Analyzed client PR strategy, performance, budgets and recommend strategy shifts as required

Provided strategic counsel and media relations outreach to ensure unearned and earned media placements

Organized press events including media activations, promotional events, media previews, CEO roundtables press briefings, and media tours

Utilized reporting tools to prepare campaign performance reporting and to strategically identify and analyze performance and trends

Wrote industry articles, editorial, blogs, press kit materials, remarks/speeches, talking points, internal communications, podcast scripts, and other content to engage media partners

Developed and executed design thinking and ideation workshops to serve multiple clients

Mentored and managed four PR and social media professionals and collaborated with in house creative

Director of Public Relations and Communications 2013 - 2017

Emerald Expositions

Created and executed a first ever media preview event which welcomed more than 100 media to view 120 brands prior to the show open; garnering the company added revenue and increasing preshow coverage by 12%

Worked to audit registered media list to ensure attendance by key industry and consumer media resulting in increased quality media by 5-8% each year and increased coverage by 15%

Directed communications strategy and managed day to day communications with key audiences, media contacts and social media communities for six trade shows in companies 90 show portfolio

Developed communications plans and strategies to ensure consistent framing of messages, refine core messaging and ensure organizational consistency in all aspects of communication

Managed relationships with journalists and worked with media outlets to publish timely company information and grow tradeshow attendance

Defined, implemented and managed creative year-round content plan, social media strategies and campaigns to build and sustain online communities, grow engagement, promote online support base and build traffic

Executed and managed media events and on-air media opportunities giving participating brands one-on-one exposure to attending media

Served as brand spokesperson on and off show site

Provided strategic direction to leadership team on public relations and communication strategy objectives and talking points

Identified and managed reporting tools, metrics and measurements to track media coverage ROI

Sr. Marketing Manager – Consumer Advertising 2011 - 2012

Intuit

Project managed all aspects of print and radio advertising execution from strategy, design to filming production, and versioning

Worked with agencies to ensure creative supported overall brand message

Managed development of advertising creative mix and media plan for maximum consumer response and ROI

Worked cross functionally to execute social media and public relations strategies that supported the campaign messaging

Associate Director of Marketing Communication 2008 – 2011

NAMM (The National Association of Music Merchants)

Shifted company to web and digital communications and a sales platform saving the company 200,000 in the first year

Launched first ever live stream of the NAMM Show, which in subsequent years positively impacted attendance and increased social following by 20%

Directed and managed two creative designers, two copywriters, videographer, and production manager, with dotted line management of web team

Developed and executed marketing communications activities for NAMM’s core business units: membership, tradeshow marketing, NAMM education, consumer brand campaign, and NAMM Foundation

Maintained a strong brand presence and consistent messaging in communication and social media elements to increase membership, sales and services

Execute effective digital marketing and social media strategy aligned with communication goals

VP Consumer Marketing & Advertising/Marketing Contractor 2000 – 2008

Union Bank of California

Developed, managed and executed annual marketing plans to brand and grow the consumer loan portfolio including; all advertising, branch merchandising, customer communications, direct mail campaigns, web marketing and promotions, sales tools, and collateral

Worked closely with product marketing and segment leaders to develop marketing and communications strategies to support sales objectives

Managed media and marketing budget and ROI reporting

Effectively managed advertising, web and direct mail agencies

Managed and mentored marketing team members

EDUCATION

Bachelor of Arts, Journalism — Focus: Public Relations & Advertising

California State University, Fresno, CA

CERTIFICATIONS

Google Digital Marketing Certification

SKILLS

Canva Sprout Social Sparktorr Hootsuite Meltwater Cision MuckRack Coveragebook

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