Project and brand manager

Denisa Adetola

****.*******@*****.***; * Ferncliff Rd, Morris Plains, tel.: 551-***-****

EXPERIENCE

Reckitt-Benckiser, Parsippany, US

Ass. Brand Manager (Lysol brand) June 2019 – now

Led the development of all parts of Artwork and creative projects from brief, development, reviews, management approvals to executions

Managed several design agencies on new product designs, key visuals, promotional materials, digital and in-store assets and packaging designs (floorstands, shelftalkers, banners, DFSIs, FSIs – with or without coupons)

Collaborated with cross-functional teams on over 50 projects (R&D, Regulatory, Supply& Demand, Finance, Packaging, Factory, Trade, Legal, and suppliers)

Led complex projects during COVID19 pandemic to ensure minimal write-offs of labels, caps, and fragrances for RB and 3rd party factories and worked with extremely short deadlines

Recognized by RB management for delivering sensitive projects (production at new copackers and transition of all items to label with COVID claim) with the value of $150k

Demonstrated agility and problem solving in a fast pace environment when managing several new product launches

Worked on the development of Lysol app, a COVID tracking app, and launched the app to Google and Apple stores.

Led the initiative for Travel and Aircare aisle for Lysol Disinfectant Spray (LDS) segment; created 1st product for new category (white space) for Pet owners

Developed growth strategies for largest Lysol Segments – Wipes (NR$340m) and Disinfectant Spray (NR $530m)

Managed a $5m Activation budget and planned budget for 2021

Tracked the competitor’s media and GRPs and presented the status to management on weekly basis

Conducted a thorough analysis of brand performance (consumption & distribution data) and main sync periods (Cold &Flu season, Back-To-School), which entails weekly brand and competition reports for the top management.

Performed market research for new product launch initiatives, competitive analysis

Regularly presented status of the projects and initiatives to management and escalated when necessary

Senior Demand Planner/Project Manager June 2017 – June 2019

Led demand forecasting for the Lysol, the largest RB Hygiene brand with total GS of $1bn 19’ and achieved MAD and BIAS close to the target (MAD 25%; BIAS 5%)

Developed project plans outlining tasks and teams to be involved and timelines for new product launches to ensure launch happens on time and discontinuations to ensure minimal to zero write offs

Led monthly Demand meetings and presented the outcomes to heads of Supply, Trade and Marketing as part of S&OP process

Created supply/sales report (measuring and tracking FC changes within Lead times) to achieve higher accountability between Account Managers and entire Supply Chain which was expanded to the entire Lysol brand and received management recognition for the Ownership (one of RB values)

Led supply and packaging projects while working with marketing teams on daily basis and verified feasibility and COGS for new products with supply, factory and packaging

Worked cross functionally with Brand, Sales team, Customer Marketing, and Supply to execute promotions and led weekly cross-functional meetings

Ensured a smooth transition to new items to provide optimal inventory level and monitored finished goods performing under hurdles and advised marketing to their discontinuation

Ferrero USA INC, Parsippany, US Jul 2015 – June 2017

Demand Planner

Managed the entire demand planning process for key brands - Nutella, Pralines and Tic Tac; Developed short and long demand and supply plans

Managed all new projects with marketing collaboration (product launches, transitions, discontinuations, case pack changes, floorstands) and ensured all projects were on track

Led monthly consensus meeting and had ownership of consensus file

Focused on collaborative planning with sales, brand management, customer service, production, repacking and finance.

Led the planning department and was the sole representative of Supply Chain on the weekly C-level operational meeting.

Ensured 98.5% customer service level, cost-effective planning, reduced obsoletes and improved forecast accuracy and Freshness KPI.

GlaxoSmithKline PLC, London, UK Aug 2013- Oct 2014

Senior Supply Chain Project Analyst

Managed between 50-100 SKU’s of leading soft and energy UK brands Ribena and Lucozade with Revenue of over $250 Million and around 30 cold and flu remedies (Beechams)

Managed the integration and transition process from a supply planning perspective during the acquisition of Ribena and Lucozade by Suntory

Liaised with third party suppliers (within UK, Germany, Spain, and South Africa); liaised with Brand and Artwork Managers, Demand Forecasters, Sales and Regulatory department

Optimised stock holding levels for NPD and re-launches/discontinuations – run-ins/run-outs; seasonal planning and promotional events, problem solving (inventory levels; obsolete, OOS, safety stock)

Hewlett Packard PLC, Prague, Czech Republic Feb 2011- Jul 2013

Project manager for Procurement

Managed and coordinated supply chain for HP hardware and spare parts with one of the biggest manufacturers: Foxconn; worked closely with buyers and suppliers for the Foxconn production sites.

Managed suppliers all over the world to reduce lead times on vital parts.

Working with global sourcing when new or a change of supplier was needed; evaluation and scorecards of suppliers

Managing the NPI (new parts) project - coordinating and setting up systematic and well organized system to get all needed information from different department in time with result of releasing new product in time; expected quantity and fine quality. Worked on SAP on a daily basis. Built different reports and analysed data

EDUCATION

University of Economics, Prague, Czech Republic

Master of Science in International Business

Major concentration in International Business. Minor in Corporate Valuation

Master thesis: Valuation of a major engineering company in the Czech Republic

TRAININGS, TECHNICAL SKILLS AND LANGUAGES

Brandworks (Artwork marketing system); Master Project List (MPL), Salesforce, Allocadia, Ariba (Budget and PO creation)

SAP - Supply Chain and Purchasing, Time Management, Project Management training, Presentation, Negotiation and Communication skills training

Microsoft Office (Excel, PowerPoint, Word); Excel functions: Pivot Table, SumIf, V(H)-Look Up; Access – basic; QlikView - basic

Languages: Slovak, Czech, English, intermediate French, basic German

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