Marketing Communications Pro

Fred A. Black Jr.

**** ******* ****** **** *******-Salem, NC 27104 336-***-**** ****.*******@******.***

MARKETING COMMUNICATIONS PROFESSIONAL

Accomplished specialist with extensive experience developing corporate marketing and communications from start-ups to multimillion-dollar companies across diverse industries.

Skilled in transforming corporate vision into a successful strategic communications strategy through integrated marketing communications, inbound marketing and creative vehicles that inform, intrigue and entertain.

Expert in technical, conceptual and content development of sales-driving collateral and corporate branding narratives that tell a company's story while stimulating curiosity and engagement.

Most recently worked as a third-party contractor Marketing Specialist for PPD in Morrisville, NC, that provides clinical research trial assistance to biotechnology and pharmaceutical businesses. Marketing support, primarily writing, editing and research, was predominantly in the service of PPD Biotech. Have also engaged in several freelance marketing projects for previous MarketWrite Communications clients.

SKILLS

Marketing Strategies & Campaigns

Marketing/Corporate Communications

Creative Team Leadership

Branding, Sales Collateral & Support

Web & Print Content Development

Editorial Management/Production

Excellent Writing and Editing

Public & Media Relations

PROFESSIONAL EXPERIENCE

LPL Financial – Ft. Mill, SC

Senior Marketing Consultant, 2016-2018

Responsible for the writing, development, editing and proofing of external marketing communications that drove sales and growth efforts, such as emails, white papers, scripts, website content, data sheets, product launch materials, case studies, and newsletters. Primary responsibility was to ensure that LPL’s market-facing messaging was consistent and relevant, providing a single, unified message.

MarketWrite Communications – Winston-Salem, NC

Managing Director, 2012-2016

Inbound Marketing expert specialized in the creation of customized integrated marketing communication strategies for small businesses. Coordinated content, design and technology effectively into one cohesive vision built upon branding, Internet presence and collateral print materials so that new Inbound Marketing initiatives secured business growth. Offered superior client-focused and results-oriented service.

Selected Accomplishments:

Developed marketing communication strategies, plans and campaigns for small businesses lacking marketing approaches or personnel, but wanted to grow, change direction or create new products.

Emphasized creation of creative marketing content across all channels built on company branding and narrative through Inbound Marketing to create curiosity and interest in prospects who would prequalify themselves to actually seek out the company.

Used Social Media, website landing pages, email marketing, customer persona origination and marketing analytics as catalysts to secure campaign success, customer expansion and business growth.

Cloud Squared – Winston-Salem, NC

Marketing Communications Director, 2011-2012

Directed marketing communications planning and implementation for a start-up software development and cloud computing enterprise. Company message communicated effectively to target audiences through managed branding, public relations, advertising, Internet marketing and print collateral materials.

Selected Accomplishments:

Developed company narrative/corporate identity, foundation of integrated marketing communications plan. Successfully positioned company as creative cloud computing software developer.

Created Web sites and effective sales tools reflective of company narrative and marketing strategy.

Produced media kit, brochures, fliers and PowerPoint presentations that demonstrated key marketing analytics and demographics for use in sales presentations that increased company’s bottom line.

Performed ongoing customer/market research to formulate marketing strategies.

Words Into Results – Winston-Salem, NC

Independent Marketing Communications Consultant, 2007-2011

Provided marketing communications consulting services crafted specifically for small businesses in need of company image and marketing upgrade. Creatively integrated focused marketing objectives into a variety of formats (features, white papers, internet content, and collateral copy) for internal or external audiences. Developed marketing programs for a variety of clients to build their respective brands.

Selected Accomplishments:

Consistently translated client vision into effective marketing communications content. Utilized creative, strategic and intuitive talents to deliver measurable results on time and on demand.

Efficiently streamlined client marketing approach without “reinventing the wheel.” Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects.

Earned commendations from client executives for marketing communication deliverables that targeted desired audiences and articulated the value of products and services.

Market America – Greensboro, NC

Editor in Chief, Marketing Communications, 1999-2006

Shaped and implemented corporate and marketing communications policy of major Internet marketing concern through its publications and collateral materials. Supervised company editorial, publishing, advertising, public relations and corporate communications in the United States, Canada, Australia and Taiwan. Instrumental in the conception and execution of company marketing strategies and programs to increase the profitability of its products and services.

Selected Accomplishments:

Formulated and implemented marketing communications policy that directly contributed to a 55% increase in sales and a 97% boost in income.

Expanded company distributor base by 78% by consistently delivering goal-surpassing marketing results and ensuring excellence of distributor marketing materials.

Created company’s corporate identity — transformed its perception into an industry leader in One-to-One Marketing and Internet e-commerce technology.

Successfully executed communications strategy through production of effective marketing communications materials that presented company’s products, business strategy and evolving corporate identity to a variety of audiences.

EDUCATION

The University Of North Carolina at Greensboro – Greensboro, NC

Bachelor of Arts

Major: English; Minor: History; Graduated with honors

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