Digital Marketing Data

AZRA PITA

Fort Lauderdale, FL 515-***-**** ********@*****.*** www.linkedin.com/in/azrapita

SUMMARY OF QUALIFICATIONS

Data Analyst with 3 years of experience in analytics. Delivering analysis and data-driven solutions to advance stakeholder’s business growth. Strong knowledge of digital advertising and data analytics. Holds a MS degree in Business Analytics with a focus on data science from University of Miami. Six Sigma Green Belt. Analytical Tools: RStudio, Tableau, Tableau Prep, SQL, Python, DBeaver, Alight Analytics – CMX; Digital Marketing platforms: Google Ads, Microsoft Ads, Facebook, Twitter, Pinterest, Google Analytics, etc. Other: Salesforce; Six Sigma Management, Lean Six Sigma; Microsoft Office. EXPERIENCE

TINUITI

Associate Digital Analyst, Dania Beach, FL (November 2019 – Present)

• Responsible for building and maintaining custom dashboards for clients using Tableau. Combing data from various programmatic marketing platforms, web analytics programs, and client’s internal databases.

• Improves processes, workflows and ensures data accuracy using Tableau Prep, SQL and DBeaver

• Analyzes data to help clients optimize their marketing strategy and ad spend by building Halo Analysis, Multi-Touch Attribution, Forecasting, Customer Segmentation, LTV, Margin Analysis, COVID Search Interest & Terms analysis.

• Works with the Account Management team to provide data-driven insights and recommendations for weekly calls and QBR meetings.

• Collaborates with other analysts and account management teams to strategize and ensure that clients meet their business goals by building and maintaining measurement plans.

• Keeps current with trends in the digital advertising industry that may affect stakeholders. DOUGLAS ELLIMAN

Business Analyst, Boca Raton, FL (January 2018 November2019)

• Analyze competitive market strategies through analysis of the product and market trends.

• Identified new markets for real estate using PAPA (Property Appraiser Public Access data) and competitive analysis with RStudio increasing target market by 75%.

• Analyze and Create marketing campaigns for over 20 luxurious properties and increased sales by 25.8%, by targeting over 200K new qualified potential buyers and over of 160K brokers.

• Analyze data, identify key issues, and allocate the budget to optimize the digital advertising campaigns. Surpassed KPI goal by achieving 80,000+ impressions, 3,500+ clicks, 3.23% CTR) in 3 weeks.

• Leveraged MS Excel skills to provide analytical recommendations for action of advertisement and their return on investment. Perform monthly reporting for property websites using Google Analytics.

• Collaborate with Sales and Marketing team to automate and optimize key workflows to identify costs, results, and opportunities. Streamlined business resources by standardizing business processes and improving internal system integration.

• Generate standard or custom reports summarizing business data for review by executives, managers, clients, and other stakeholders.

PROJECTS AND ACADEMIC COURSE WORK

ZENSAH, Business Analyst (Capstone Project)

• Directed prescriptive insights – tactical and strategic to improve marketing effectiveness by introducing a way to gain insights about lead integration.

• Designed predictive models with RStudio to improve customer Loyalty Campaigns and the likelihood of customer attrition.

Linear Regression - The Rental Behavior of Bike Sharing (University of Miami Project)

• Analyzed the rental behavior of bike sharing and predicted future rental behavior by using data from Capital Bike Share System in Washington D.C. Identified the interaction between hours and weekdays that significantly influences the results of regression model and forecasting.

Course Work: Machine learning, Data Mining, Statistical modeling, Statistics, Time Series Analysis EDUCATION

University of Miami, Coral Gables, FL (August 2018 May 2019) Master of Science, Business Analytics.

Graceland University, Lamoni, IA. (August 2014 December 2017) Bachelor of Arts, Business Administration.

Majors: Business Administration & International Studies (Honors). Honors: Honor’s List (2014), President’s List (2015 2017); Dr. Lorna Labayen Outreach International and Honors Scholarship

(2014 2017); Mark Starr Business Scholarship (2016 2017)

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