Manager Sales

DEXTER MCFARLAND **** Aberdeen Avenue

Mckinney, TX 75070

m: +806-***-****

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PROFESSIONAL SUMMARY

Results focused professional with proven record of performance in retail, sales and profitability management success for high performing teams in multiple geographical locations Proven talent for aligning business strategy and objectives with established business development and retail operations management paradigms to achieve maximum operational impacts with minimum resource expenditures. Growth-focused and highly ranked performance leader with expertise spanning team building, mentorship, increasing revenues and customer satisfaction in challenged markets. Exceptional leader with keen interpersonal, communication, and organizational skills, as well as budget management, merchandising, and marketing expertise. CORE COMPETENCIES

• P & L Management Responsibilities up to $15 million

• Budgeting and Expense Control

• Inventory Management

• Merchandising and Category Management

• Staff Development

• Multi State Management

• Management Training

• Sales and Customer Service

• Account Management

• Strategic Planning

• Marketing Plan Initiation

• Presentations

• Revenue and Sales Forecasting

• Interviewing and Employee Selection

• Customer Retention

• Scheduling and Forecasting

• Merchandising and Inventory Control

PROFESSIONAL ACCOMPLISHMENTS

RANKED #1 REGIONAL MANAGER

Out of 125 regions for delivering top results in sales, collections, customer survey responses, and profit in 2015. RANKED #3 REGIONAL MANAGER

Out of 128 regions; repeated the previous year’s success along with the addition of auto pay enrollment ranking and extended warranty enrollment in 2016.

RANKED #6 REGIONAL MANAGER

Out of 124 Regions; delivered exceptional results in all KPI’s with a region realignment and the addition of two bottom performing stores in 2017.

RANKED #5 GENERAL MANAGER

Out of 700 Franchise Stores; increased customer count and revenue projection over 15% in one year while performing exceptionally in collections and profit in 2010. Operated one of the largest stores in the company generating over $2.5 Million in revenue per year.

PROFESSIONAL EXPERIENCE

AARON’S INC, NORTH TEXAS AND SOUTH OKLAHOMA, 2011 TO PRESENT REGIONAL AND DISTRICT MANAGER

• Chart successful course of development of all stores’ performance, and benchmarking against district or company performance as well as any goals set to each specific KPI. Target action plans around Lease Agreements, Program Attachments, Sales Volume, and Collections while focusing on gaps in performance, identifying opportunities and celebrate successes.

• Supervise as many as 115 team members, including salary and hourly associates.

• Direct and implement all recruitment, hiring, and training for the North Texas and South Oklahoma territory. Select, coach, and develop effective management staff in all store units. Mentor and maintain a diverse, high performing team. Ensure that all associates are fully trained and contribute to store goals by meeting required Performance Management processes.

DEXTER MCFARLAND Page 2

• Orchestrate all corporate programs and initiatives on merchandising, cost management, productivity, cost recovery and employee morale.

• Collaborate and communicate daily with stores to address and improve performance gaps while reviewing any area where the store is underperforming as well as areas where the store is succeeding.

• Monitor and provide necessary daily tools, proactively addressing customer needs, employing selling techniques, planning and goal setting, required for success.

• Support employee performance via monthly and quarterly one on one coaching. SHOWCASE HOME FURNISHINGS, D.B.A AARON’S SALES AND LEASE, PLAINVIEW, TX, 2008-2011 GENERAL MANAGER

• Advanced development achieving a 15% increase in business for one of the largest Aaron’s locations on both the franchise and corporate side of the business.

• Supervised and took complete responsibility for the staffing and training of thirteen staff members.

• Directed merchandising and inventory management of the store. Consistently streamlined operations with the lowest amount of idle inventory in the franchise. Proven record including the reduction of 90 day idle and maintaining the 30% or less goal

• Planned and implemented daily scheduling of deliveries, service, calls, and returns.

• Sustained and then increased customer count of location following merger between local stores.

• Motivated and developed team by successfully retaining the same team over the three years, unparalleled in an industry with over 150% turnover.

• Through successful mentoring trained three associates promoted to management and regional management positions.

• Organized weekly meetings with staff and monthly meetings with individual associates to set goals and performance metrics for month.

SHOWCASE HOME FURNISHINGS, PLAINVIEW, TX, 2005-2008 GENERAL MANAGER

• Comprehensive responsibility for independently owned leasing company.

• Cross functional team leadership for the staffing, training, and development of location.

• Achieved significant success in restructuring the store from a nonperforming location consistently losing revenues and profit, to reach #3 in the franchise out of 12 locations by removing low performing team members, setting in motion a multistep marketing plan, and involving the store in the community to increase visibility with residents.

• Supervised and took complete responsibility for the staffing and training of staff members.

• Planned and implemented daily scheduling of deliveries, service, calls, and returns.

• Organized weekly meetings with staff and monthly meetings with individual associates to set goals and performance metrics for month.

EDUCATION

BACHELOR OF SCIENCE, (B.SC.), BUSINESS MANAGEMENT, 2023 Southern New Hampshire University, Manchester, NH

Student, currently enrolled

HEART CENTERED LEADERSHIP

STRENGTHS FINDER 2.0

FOUR DISCIPLES FOR EXECUTION

ADDITIONAL INFORMATION

Technical Proficiencies: Windows, Mac OS, servers, routers, Microsoft Exchange, Microsoft Office Suite Interests: Golfing, guitar, swimming

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