• Analyzing market data using SEO and keyword research to create new Marketing strategies

• Creating well thought out brand stories and supporting copy for an array of wine brands

• Writing consumer-facing newsletters, blogs, website and social media content for each brand

• Coordinating with partnering PR team to submit materials to publications and competitions for scoring, and to editors and social media influencers to promote featured content

• Supporting the Brand Team in a wide variety of tasks including managing the creation and distribution of POS materials, providing financial assistance, and writing weekly PR newsletters L A U R E N M A C D O N A L D

38 Canyon Green Loop Novato CA 94947 623-***-****

adiowo@r.postjobfree.com

Laurmacd0925.wixsite.com/mysite

MARKETER. COPYWRITER. CREATIVE PROFESSIONAL. UCSB ALUM.

• Proficient in WordPress, Excel, Marketo, Google Analytics and Salesforce

• Well versed in different aspects of marketing like market research, SEO and paid advertising

• Skilled in producing compelling marketing content that builds user traffic and generates sales

• Recognized for customer relationships and interpersonal skills

• Provided crucial and timely research

• Wrote and proofed content for websites, blog posts, emails and social media campaigns

• Assisted the COO, the marketing manager and content director with company and client marketing projects

• Wrote trendy, on-brand articles by a weekly deadline

• Proofed and edited content by editorial interns before final publication

• Created numerous successful Marketing campaigns

• Collaborated with UCSB organizations and notable companies like L'Oreal and The New York Times

• Wrote copy for email campaigns using CRM program Eleads

• Consistently met monthly sales goals

• Emphasized the store brand in daily sales pitches University of California, Santa Barbara – Santa Barbara, California Bachelor of Arts, Communication

KIOSK, FULL SERVICE MARKETING AGENCY – NOVATO, CA

Marketing and Copywriting Intern, May 2019 - July 2019 WX BRANDS – NOVATO, CA

Marketing Associate, August 2019 - Current

TOYOTA WALNUT CREEK– WALNUT CREEK, CA

Email Marketing Coordinator, August 2018 - April 2019 HER CAMPUS MEDIA - SANTA BARBARA, CA

Editor in Chief, August 2016 - June 2018

EDUCATION

SKILLS

EXPERIENCE