Digital Marketing Manager

Anjirwala, Kwincy

************@*****.*** +1-571-***-****

EXPERIENCE

Webcontrive Technologies Pvt Ltd, Surat, India

Associate Business Analyst Jan 2017 - Jan 2020

Responsibilities

Worked closely with external/internal clients to identify business needs, business costs and benefits of implementing a computing solution.

Liaised between product development, reporting & cross functional business units to warrant clear communication, risk management & understanding of product offerings ensuring project success.

Prepared Use Cases, Business Flows, Process maps and Workflows Diagrams for effective plans.

Created, Iterated, Prioritized, Groomed and Documented user stories based on the model to deliver high ranking business enhancements.

Followed an Agile Scrum SDLC with daily, weekly, and monthly touch points to make sure enhancements to the ERP tools were accurately prioritized, designed, developed, and tested within a 2-week sprint.

Created various Tableau Dashboards for analytics and management reports, that increased visual efficiency by 30%.

Implemented numerous automated data collection systems utilizing MS ACCESS and Excel.

Hosted JAD sessions with stakeholders and management personnel to reduce the time spent on gathering requirements and discuss topics.

Conducted meetings with the Business representatives to review products.

Trained new Business Analysts and other team members on best practices. Webcontrive Technologies Pvt Ltd, Surat, India

Junior Business Analyst Oct 2015 – Dec 2016

Responsibilities

Developed and maintained effective relationships with business partners to understand their needs, develop solutions, and assisted in end-user training.

Responsible for requirements gathering using JAD sessions, personal and group discussion, analysis, detailed process flow design, user acceptance testing and rollout of new & modified feature functionality deployed on the e-commerce website applications.

Responsible for writing Technical Requirements, Business Use Cases, logical analysis, and change management of requirements.

Developed mockups, wireframe, and User Interface (UI) to create exact scenarios of new application.

Performed SWOT analysis leading in increased product sales by 35% over 4 months with targeted projects.

Worked on Agile/ SCRUM methodology and participated in demos at various sprints.

Worked with the project manager for planning and organizing the project activities, and in communicating with other business center mangers and stakeholders of the project. Webcontrive Technologies Pvt Ltd, Surat, India

Business Analyst Intern April 2015 – Sep 2015

The scope of the project in Agile Scrum methodology was to improve the customer experience by developing a Promotion engine for implementing digital marketing strategies and customer retention analysis to provide better quality service. The project included email promotions, online payment method improvement and content management. Responsibilities

Designed online customer survey and analyzed data to improve the design and content of the application.

Prepared interview questionnaires for the clients to gather requirements and prepared Functional Specifications and User Requirements.

Worked with the project manager to estimate best/worst case scenarios, track progress with weekly estimates of remaining work to do, conducted informal meetings.

Worked with the Team Leader for planning and organizing the project activities, and in communicating with other business center mangers and stakeholders of the project.

Suggested fine tuning in requirements and as-is system based on Analysis of available data and discussions with support groups.

Formulated test strategy and wrote test cases and led testing process and analyzed results.

Wrote and published articles for the website using key phrases to attract customers. TECHNICAL SKILLS

Programming Languages C++, Java

Database MS Access, MS SQL Server, Oracle, Tableau Agile Tools Jira (Kanban & Scrum Methodologies)

Tools & Technologies MS SQL Server, MS Excel, MS Office, MS Visio, Power BI, Tableau, PowerPoint, Testing

Methodologies RUP-Rational Unified Process, UML, Waterfall, Incremental EDUCATION

Master of Science Information Technology 2015 - 2017 Veer Narmad South Gujarat University

Bachelor of Science Information Technology 2012 - 2015 Veer Narmad South Gujarat University

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