Brian P. Martin
***********@*****.***• linkedin.com/in/brianmartin2 • Wilmington, DE • 609-***-****
Vice President Sales & Marketing
Distinguished trailblazer and sales executive with vast experience directing global teams in multi-national organizations. Demonstrated success organizational restructuring and product development. Well-versed in fostering mutually beneficial synergies with senior management and customers to catalyze revenue and boost revenue. Technically proficient in MS Office Applications. Language proficiencies include, English, basic German and French.
•Business Development
•Product Development
•P&L Management
•Budget Management
•Operations Management
•Strategic Planning
•Continuous Improvement
•Market Research
•Customer/Client Rapport
•Sales
•Training & Development
•Revenue Enhancement
Career Experience
American Biltrite Inc, Moorestown, NJ 2015 to Present
Business Unit Director, 2018 to Present
Promoted to above-mentioned role to lead both graphics and surface protection business units, after successfully serving as National Sales Manager. Spearhead all facets of marketing and sales, including product development, pricing and P&L management. Lead negotiations of new distribution deals to enhance topline revenue while disengaging non-performing distribution companies. Played key role in developing new protective film for whirlpool in q2 2019, which will be the medium for their new product launch in September 2020.
Boosted annual sales by securing two distributor deals worth $1.1M.
Developed new product for major appliance OEM and added $500K sales in 2019.
Attained 2d Million $ Club status 2020 – only person in company with 2d award.
National Sales Manager, 2015 to 2018
Directed assigned team in accordance with company’s sales objectives and requirements. Presided over $120M sales for manufacturer of protective films and masking used in automotive, graphics/sign making, and industrial applications. Steered development of seven direct sales personnel covering north America. Restructured underperforming sales team and eliminated redundant roles to achieve competency and yield business growth. Brought new automotive manufacturers online (tesla and Toyota), advancing company’s business portfolio.
Grew sales 6%, 9% and 14% YTY from 2016-2018
Overhauled underperforming sales team by hiring seven direct salespeople and 6 manufacturer’s rep agencies.
Clinched major EV Auto OEM in 2017 and surpassed targets by $3.5M.
Awarded Million $ Club status in 2018.
IDI Distributors, Inc., Chanhassen, MN 2014 to 2015
Branch Manager
Assumed interim branch manager functions for buildings materials distribution facility in Allentown, PA. Implemented restructuring strategy to streamline branch operations; converted poorly performing facility into best-in-class branch. Replaced dc manager and hired new proficient salesperson; recovered deficit to budget and slashed set targets. Attained full oversight of 22 direct personnel. Champion relocation plan for Allentown facility; designed overview of current customer turnover, analyzed service routes and developed cost analysis for operating in present location against operating in three new locations, to aid management’s decision in selecting new branch closer to Philadelphia market.
Transformed poorly performing branch into Branch of the Month in November and December 2014.
Demonstrated exceptional leadership expertise resulting to appointment by company president to re-designate site into new location. Saved company costs by 1 million/year.
Recruited salesperson to replace redundant DC Manager (recovered 15% deficit to budget, finished 12% above 2014 plan).
Remcon Plastics Inc., Reading, PA 2010 to 2014
Vice President Sales & Marketing
Headed marketing and new product development activities for a $14M privately-owned plastic rotational molding company. Supervised eight direct and 18 indirect personnel to ensure efficiency. Reviewed existing relationships with representative agencies, discontinued non-productive scenarios, and onboarded experienced agencies to enhance company’s products and services. Championed development of two new products and launches in 2013.
Devised four-year plan to grow $9M roto-molding business to become $14M profitable business.
Enhanced annual revenue by $1M through development of new product.
Increased sales 9% in 2011 and 11% in 2012 (YTY) through redesigning relationships with representative agencies.
Additional Experience
National Account Manager, Nucor Corporation, Eufaula, AL 2008 to 2010
Directed $350 million custom-engineered metal building division.
National Sales Manager, Saint-Gobain/Certainteed Corporation, Valley Forge, PA 2009 to 2010
Led $225M annual North American sales.
Education
Master of Business Administration
Wilmington College, Wilmington, DE
Bachelor of Science, Mechanical Engineering
United States Military Academy
US Army
Served in a variety of progressively demanding leadership positions, culminating with command of a 128-person Field Artillery battery during the 1991 Persian Gulf war with the 3d Armored Cavalry Regiment.