Digital Marketing Manager
Resume:
Heeral Desai
*** ******* ****, ***** ******, IL *0188
*******@*****.***
Education
DePaul University
Chicago, IL
Bachelors of Science in Finance January 2009-November 2010
Master’s in Business and Information Technology March 2018 - In Process
Professional Experience
hand2mind - Contractor July 2019- November 2019
Marketing – Associate Marketing Manager
Product Management
oUpdate items, categories, and pagination for product catalog.
oWorked with Coyne to create calendar for Toy events, social media influencers, and TV spots
oCollaborated with Product Development and Design to manage/update packaging for STEM products without new branding.
oDesigned inserts for new products that required updated product information for Teachers.
Project Management
oDocument and improve the product launch process by collaborating with Social, Product Development, and E-Commerce teams.
oCreate 2020 new product calendar for Marketing department.
oManaged new product launch via Trello by assigning timelines and owners, leading weekly status meetings, and providing status/updates to upper management.
VTech Electronics July 2018-February 2019
Digital Marketing – Digital Content Manager
Product Management
oCreated a website audit and revised existing product web pages to meet retailer expectations, and have best in class content.
oWorked with copywriters, designers, graphics, and sales on branded and retailer content, design, and updates.
oUsing a 3rd party CMS, created a database and catalog for all item content. This includes digital images, video, product copy, SEO. and all other product content.
oCreated a process to streamline item content updates for Walmart, Target, and Amazon sites
oAdded metadata to web pages, stories, and sections to improve SEO visibility.
oIntegrated video (product demos, social, and brand) into retailer and brand sites.
Reporting
oProvided analytics using Edge for content compliance, search placement, and category placement.
oCreated customized scorecards in Edge to benchmark, report and effectively manage VTech and LeapFrog’s online performance. The KPI-led scorecards delivered targeted and actionable insights to the Marketing team.
oPerformed ongoing reporting and analytics of the website to identify trends and capitalize on unmet market needs.
VTech Electronics July 2016-July 2018
Digital Marketing – Merchandising Specialist
Merchandising
oWorked with Sales and Supply Chain to meet retailer needs for in store pallets, end caps, and displays.
oCreated mock up pallets using SketchUp for multiple rounds of edits before finalizing.
oFrequently did store visits to ensure pallets were displayed according to finalized agreements with retailers.
oStreamlined the pallet process by creating a template with a timeline for each step of the process and the dates they should be completed by.
Sears Holdings October 2012-July 2016
Product Analyst – Content
Project Management
oSuccessfully managed multiple small and medium size projects at once for Business Units within the company and improved their online relevance with 15% lift in Orders and 15% lift in Product Page Visits
oLead large scale project initiating new Rich Content Feature Module for over 500 high-end home appliances that produced a lift of 3.81% in Revenue per Visit and estimated annualized benefit of $27,478,321 and a lift of 3.84% in Average Order Value
oCoordinated operational issues with IT, merchants, and third party vendors for timely resolution
oManaged overseas Third Party Team of 10 associates regularly on projects involving; data entry, asset discovery, asset upload, and image and video editing
oRan post analytics for projects to show increase in visits, revenue, and conversion
oManaging Marketplace initiative to improve content and end to end member experience for over 300k marketplace items
Content Management
oWorked in partnership with Engineering team, Product Page team, and Mobile team to define Content modules for new Product Page
oCreated and conducted training sessions for hundreds of associates companywide on content management tool and how to improve current content to meet the company standard
oTested and Q/A after module roll outs for three major decommissions and system releases to ensure positive User Experience
oPerformed Gap Analysis of content: videos, images, and other assets for Rich Content Product Page initiative
oAdvocated Enhanced Content Strategy with Business Unit Leaders within company to advise the importance of rich content, SEO copy, user-generated videos/reviews, and attribute completion for best online experience for customers
oChampioned engineering enhancements for Content Management System to eliminate deficiencies within system and provide efficient usability
oContributed in the acquisition of over 10,000 videos to the Sears.com catelog
Data Analysis
oGathered, analyzed, and extracted relevant information from Omniture Reports and Business Objects Reports
oCollected and synthesized competitive data to support Business Intelligence initiatives set by leadership
oActively researched competitor pages to understand the market and ways to improve Sears product page
Sears Holdings January 2011-October 2012
Business Analyst
Business Analysis
oRecognized new processes, discovered breaks in current processes, organized training sections for new process developments and completion
oConducted cross-training with other departments to improve work flow and streamline project completion
oLiaised with business and functional owner during risk engineering and high-level review sessions to derive and execute action plans, meeting deadlines and standards
oExecuted Gap Analysis of business rules, business and system processes flows, and business requirements
oPrioritized business and systems problems; analyzed legislation and conducted impact analysis
oMonitored sales for assortment and worked with cross-functionally to improve sales
Process Improvements
oCreated and implemented a new step by step process to reduce On hand not Online Inventory that totaled $2M weekly to $20K
oLed Footwear team in the company’s transition from a 3rd party Content Management System to an in-house Content Management System by transferring all relevant data to the new Content Management System
oCollaborated with Buyers, Inventory, and Marketing and formed an efficient Item Build Process that cut down items going into Production from four weeks to two days
Activities
DePaul Financial Services Club 2007-2009
Executive Board Member
Demonstrated team work by collaborating with fellow board members to devise several fund raising activities; including a basketball tournament, hot chocolate and corporate sponsorship
Assisted in finance workshops during board meetings and in tax and investment workshops for entire student body
DePaul Financial Management Association 2007-2009
Public Relations Committee
Networked with representatives of major financial companies in order to explore wide range of career paths.
Attended “Meet the firms” night and gained new perspectives from presenters from fortune 500 companies
Skills
Advanced proficiency with Microsoft Excel, Word, PowerPoint, Access
Managing Content Management Systems
Business analytics
Project management
Contact this candidate