EDUCATION

College #*

Your Major

Years Attended

Alanna East Northport, Mueller NY

adiof0@r.postjobfree.com

631-***-****

AREAS OF EXPERTISE

Proficient in Adobe- Illustrator,

Photoshop, Indesign, Premiere

Well-versed in Microsoft Office Suite-

Excel, Powerpoint, Word, Outlook

PROFESSIONAL EXPERIENCE

Social Media Marketing Intern- Exclusive PR Solutions, New York, NY: September 2020-December 2020

Developing weekly KPIs and analysis from Instagram insights, SEO analytics, and email campaign metrics

Creating social media and marketing content to increase brand awareness, sales, and social media presence in effort to increase Instagram followers, influencer posts, and purchases

Supporting social media campaigns according to editorial content calendars by coordinating with graphic designers, photographers, videographers for social marketing material

Visual Merchandising Assistant and Customer Associate- Anthropologie, Huntington Station, NY: November 2016- May 2020

Produced and maintained window and wall displays, outfitted mannequins, cut and installed counter displays

Managed financial transactions and answered product questions with up-to-date knowledge of sales and store promotions Production Intern- Loeffler Randall, New York, NY: May 2019- December 2019

Assisted with product costing breakdown and created bill of materials with budget and timeline in mind – factoring in all raw materials, components, labor, and overhead

Developed and maintained knowledge of manufacturing and packaging capabilities both in house and through approved vendors Product Development Intern - Meryl Diamond, New York, NY: January 2019- May 2019

Interpreted product sample information to share with other areas of the organization and facilitate multi-sector coordination for success

Created tech packs for each denim style for new and existing seasons to build on and evaluate designs and specifications LEADERSHIP & DEVELOPMENT

Student Assistant Digital Media Director – Marist College: November 2018- May 2019

Developed visual ideas and creative content for promotional videos

Managed digital video strategies to increase video views on social media platforms; Instagram, Twitter, Facebook, Snapchat Director of Community Engagement– Ethical Fashion Initiative, Marist College: September 2019- May 2020

Planned and organized the campus wide ethical fashion fair and engaged in student and faculty questions

Sourced ethical and sustainable vendors throughout the Hudson Valley to promote responsible production campus wide

Advanced knowledge in

Shopify

Expert understanding of

Google Ads Words

ACADEMIC BACKGROUND

Marist College- Poughkeepsie, NY

Bachelor of Science- August 2016- May 2020

Major- Fashion Merchandising with Product Development concentration

Minors- Marketing and Journalism

Working knowledge of Italian

Proficient with Sales/ Trend Analysis

PLM efficient

Content creation

ACCOMPLISHMENTS

Google Analytics Certification- Marist College: Spring 2020 Director of Community Engagement- Marist College: Fall 2019-Spring 2020

Wine Spectator Connoisseur Certification- Lorenzo de’ Medici, Florence, Italy: Fall 2018- December 2021

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