Dana Griffith
***** ******* ****, ********** ***** CA 92646
Contact: **************@*****.*** Cell: 714-***-**** Education
Bachelor of Arts in Recreation August 2017
California State University, Long Beach
Professional Experience
Sales Lead, Recreational Equipment, Inc. (REI), Tustin CA October 2018-Present
• Drives sales through all channels by improving staff selling behaviors
• Trains and mentors new and existing staff, including other Sales Leads, serving as a role model for peers and providing direction as necessary
• Supports and partners with Retail Sales Managers through department communication of daily expectations, short and long-term goals, task assignments as well as feedback
• Single-handled developed and coordinates a flagship, multi-product rental program that rolls out company-wide
• Effectively coordinates daily stocking process, actively handles merchandise, executes visual direction and ensures a compelling presentation based on changing inventory levels, new products, promotions and market conditions (weather, events, etc.)
• Manages, maintains and oversees the operation of the store demo bike and bike rack fleet Sales Specialist, Recreational Equipment, Inc. (REI), Tustin CA October 2017-October 2018
• Provide credible expertise in REI’s product assortment with an ability to translate this knowledge into customer value; guides other Sales Specialists to do the same
• Advertise and promote demo bike rentals and upcoming store events
• Identify areas of opportunity and act on them as it relates to efficiency, presentation, inventory and price accuracy and product stock levels
• Passionately promote REI’s membership, effectively converting non-members to members; encourages and trains Sales Specialists storewide on technique and approach, elevating daily overall store conversion rates and driving sales
• Operate POS system, provide customer service support, team leader for ski/snowboard, bike and boat sales, bike and ski shop service advisor
Recreation Attendant, Hyatt, Huntington Beach CA June 2017-September 2017
• Responsible for organizing, creating and supervising (lifeguard) unique, daily experiences and an exciting environment for guests at pool areas, splash pool areas as well as Camp Hyatt
• Greet pool guests professionally with a friendly smile, maintain a clean cabana area and replenish towels expeditiously
Senior Park Aide, Crystal Cove State Park, Laguna Beach CA August 2015-July 2017
• General management responsibilities including supervision of entrance station team, recruiting, interviewing, training, scheduling, performance reviews and field support
• Administrative work in the Visitor’s Center, along with routine public contact
• Vehicle patrol of park areas, issue parking citations, inform the public on rules and regulations
• Maintenance on parking machines, data entry of receipts and daily deposits in excess of $20k Intern, Disabled Sports Eastern Sierra, Mammoth Mountain CA January 2017-April 2017
• Plan and coordinate ski and snowboard lessons based on each student’s disability, adapting physical and verbal communication to individual needs
• Manage fundraising and advertising for seasonal promotional events Strengths
• Works extremely well under tight deadlines and constant pressure
• Quick learner and ability to multi-task easily
• Well organized and pays meticulous attention to detail
• Hard-working, creative thinker with the ability to communicate clearly verbally and in writing