Social Media Digital Marketing

COLIN NALLY

Personal info

Phone:

908-***-****

Email:

**********@*****.***

Address:

**** ***** ******* ******, *********,

MD 21230

Skills

Microsoft Office

Walmart Search

Social Media Marketing

Amazon Advertising

Copywriting

Professional Summary

Revenue-driven marketing professional with 5+ years experience as a search and audience specialist. In-depth knowledge of Paid Search platforms, social media marketing, and SEO optimization. Dedicated to assisting large, global organizations in creating and executing marketing strategies to drive brand awareness and business growth.

Employment history

Media Manager, Flywheel Digital. Baltimore, MD

Jun. 2017 – Present

Lead accounts for Fortune 500 clients, responsible for their eCommerce strategy on Amazon, Walmart, and Instacart

Identify strategic opportunities on emerging platforms to drive top-line growth Implement consumer targeting strategies on Amazon to close path to purchase and drive awareness and conversion of the brand

Consult clients on consumer trends, brand plans, financial requirements for media spend, and competitive landscape for potential challenges in the market. Lead teams to fully implement, manage, and report on marketing projects Administrative & Marketing Intern, Center for Social Value Creation - Robert H. Smith School of Business, University of Maryland. College Park, Maryland May. 2016 – May. 2017

Wrote copy and curate content for the Here & Now, CSVC’s biweekly email newsletter with over 2,000 subscribers

Monitored email analytics and edited email templates on My Emma Created original content graphics for CSVC’s social media channels Maintained the CSVC’s Facebook and Twitter pages

Audience Development/Digital Marketing Intern, Industry Dive. Washington, District of Columbia

Jun. 2015 – May. 2016

Maintained company’s social media presence on LinkedIn Showcase pages, Twitter LeadGen promotional tweets, and more

Wrote copy for various promotions including a Refer-a-friend campaign, press releases, LinkedIn group announcements, and more

Conducted regular traffic investigations for all Industry Dive sites using Mixpanel, Google Analytics, and Sailthru

Education

Robert H. School of Business, University of Maryland, College Park, Maryland Bachelor of Science, Marketing & Philosophy, May. 2017

Professional Interests

Music and the Music Industry

Fitness

Sustainable Business Practices

Comedy and Entertainment

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