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Civil Engineering Digital Marketing

Location:
Encino, CA, 91316
Posted:
December 12, 2020

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Resume:

SHIJIA WANG

*** *********** ******** **,****** City,NJ,07302 adimlw@r.postjobfree.com 765-***-****

RELATED EXPERIENCE

Business Analyst Lions Financial Assurance, New York, United States Aug’20-current

Analyzed the impact of COVID-19 on the business of Uber through research in customer demands, cash flows, revenue and profits, professional remarks and competitors in the industry; concluded a positive growth potential

Data Engineer Zoos Software Technology Co., Ltd., Liaoning, China June’17-Aug’17

• Integrate and create the template for accommodated budget data from usable local sources

• Develop repeatable methodologies for data collection with automation by R

• Conduct statistical analysis to evaluate the fiscal health of software using the budget with

RmongoDB package interface

• Initiate data visualization implementation ideas in building frond end website and the availability of achievable tools

EDUCATION

Master of Business Administration Jan’20

University of Redlands

• Recipient of Scholarship of $2,000 for academic excellence in the year 2019

Bachelor of Science in Civil Engineering Major: Structural Engineering Dec’17

School of Civil Engineering Purdue University

INTERNSHIP EXPERIENCE

Applied Analytics Intern North Media Advertisement Ltd. Co, Liaoning, China Dec’15-Jan’16

• Utilized company’s proprietary social listening tools to provide actionable audience insights and

strategic recommendations for film and television digital marketing campaigns

• Aggregated campaign performance data across social networking platforms and built corresponding excel reports to monitor performance and overall audience engagement

• Aided in the identification, prioritization and building of strategic audience segments

• Developed qualitative and quantitative research reports of properties under consideration by

company’s development team for future projects and acquisitions

Marketing & Communications Intern Dalian Huanyu Sunshine Group, Liaoning, China Dec ‘14-Jan‘15

• Counseled the company with selection criteria, interviews and training for the candidates leading to reduced time frame for recruitment by 3 weeks

• Achieved brand awareness at designated areas through monitoring and appropriate training of the retail assistants resulting in successful effective consumer contact by 60%

• Initiated an area development plan and devised an action plan to increase distribution in remote untapped areas

Global Data Analyst Intern Evevee, Liaoning, China May’14-Aug’14

• Managed 4000+ Chinese companies dataset, conducted Statistical Analysis by R to eliminate duplicated companies in the datasets and built algorithms to avoid the same

• Completed market trend research with data analysis on RMB devaluations’ impact on FX loss of

Chinese industries

• Led a social event project, ‘Recruiting Development and Intern’ video shot as APAC intern leader

ACADEMIC PROJECTS

Software used in analysis: SAS Fall 2016

• Managed survey data from Census Bureau with 60 variables and 2,300 observations using SAS

• Analyzed with SAS PROC SURVEYLOGISTIC to handle survey weights adjustments and construct lagged logistic regression models for prediction

Analysis of clinical cases based on Hospital Information System Spring 2015

• Formed efficacy evaluation based on analysis of observations and drug combination effects

• Utilized propensity score matching (PSM) in evaluation of treatment to eliminate confounding factors

• Tried various variable selection methods like lasso regression for selecting factors influencing the outcome

BizCafe Simulation Presentation Fall 2014

• Developed a business plan, shop layout, configured wages and marketing strategies, reacted to various issues, bookkeeping etc.

• Kept up with the finances via Cash-Based accounting and Accrual-Based accounting

Dynamics of Food and Housing Assistance Programs Spring 2014

• Predicted reciprocal effects between receiving food assistance and receiving housing assistance

from government programs for lower income families in the U.S.

VOLUNTEER WORK AND ON-CAMPUS INVOLVEMENT

TLI Learning Community Marketing Committee/Programming Co-Chair Sep’14-Feb’16

• Planned weekly meetings by scheduling speakers and events for the club members

• Booked rooms and allocated space for events

• Created and implemented a marketing campaign for the largest student-run community service event on campus

Rotaract Club of Purdue University Volunteer/Member Aug’13-Sep’15

• Provided community service on campus and within the local West Lafayette/Lafayette area

• Participated in bi-weekly meetings, discussed opportunities for students to get involved in the community, the status of the club etc.

Purdue Undergraduate Women in Science Program Tutor/Peer Mentor Nov’14-May’15

• Facilitated a group of undergraduate women to come in with homework and get help from their more advanced peers as a part of WISP

• Provided input to help constantly improve the group to maximize efficiency and helpfulness to the tutees

Purdue Theater Event Coordinator Mar’14-Oct’14

• Created a timeline, run-of-show, budget, marketing materials, and advertising requests for

events

• Supervised production of events managed a $3,500 budget for four promotional events ranging from 50-500 attendees



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