Business Data Analytics

Christopher Kwok

510-***-**** ******.***@*****.*** www.linkedin.com/in/cckwok/ https://christopherkwok.github.io/ EDUCATION

WORK EXPERIENCE

EXTRACURRICULAR EXPERIENCE

PROFESSIONAL DEVELOPMENT & PROJECTS

ADDITIONAL INFORMATION

Technical Skills: Microsoft Excel (advanced) Stata (basic) R Python SQL JMP (basic) Tableau Awards: Eagle Scout (Awarded: 11/26/2016)

Interests:Dancing Cooking Volleyball Podcasts Video Editing Extracurricular Organizations:Delta Sigma Pi AFX Dance Team Ascension UCSD Dance Team University of California, San Diego

B.A. Degree in Economics

Certificate in Business Intelligence Analysis

(La Jolla, CA)

Graduated Jun. 2020

Expected Graduation: Jun. 2021

Relevant Coursework:Overview of BI and Data Analysis Python for Informatics Business Analytics Advanced Excel for Analysis and BI Econometrics A,B,C Financial Accounting Managerial Accounting Online Certifications:Udemy: Business Intelligence Analyst (statistics, Excel, SQL, Tableau, Python) After Hours Entertainment Digital Analyst / Marketing Coordinator

(Fremont, CA)

Oct. 2020 - present

● Chartered use of Youtube Reporting API to export, clean, compile, and analyze data from multiple sources

● Performed digital A/B testing with Youtube/Tiktok/Instagram Analytics to identify key factors in maximizing KPI metrics (impression click-through rate, view duration, follower conversion rate) and develop marketing strategy

● Designed dashboards in external applications (Tableau) to visualize datasets and communicate insights Bainbridge Capital Advisory Mergers & Acquisitions Intern

(La Jolla, CA)

Jan. 2020 – March 2020

● Enhanced CRM database efficiency (DealCloud and Salesforce), creating a 10% increase intro call approval rates

● Employed multiple sales and finance databases (Crunchbase, Owler, and Pitchbook) to perform both quantitative and qualitative data analysis, ultimately revamping old estimated revenue and EBITDA valuation techniques

● Analyzed industry sub-vertical trends and buzzwords to compile weekly lists of twenty platform/add-on companies Lyft UCSD Campus Brand Ambassador

(La Jolla, CA)

Aug. 2019 – Jan. 2020

● Established brand awareness on-campus for 35,000+ students to promote Lyft under UCSD's Safe Rides Program

● Executed monthly large-scale university events to acquire and activate new users, assisting students effectively through the on-boarding process - averaging approximately 80+ sign-ups per event Ascension UCSD Dance Team External Relations Chair

(La Jolla, CA)

Jun. 2017 – Jun. 2018

● Collaborated and communicated cross-functionally with team of 11 to organize marketing, operations, and finances for events with up to 200 people in attendance (i.e. fundraisers, showcases, meet and greets, and social mixers)

● Spearheaded social media marketing campaigns to increase reach and engagement prior to public events Boy Scout Eagle Project (Fremont, CA)

Apr. 2014 – Aug. 2016

● Drafted plans discussing tentative timeline, budget, fundraising, required materials, and licenses for the project

● Managed 50 boy scouts and adults throughout the duration of the project, totaling over 350 service hours

● Collected and compiled qualitative data to gauge user interest by conducting surveys is school classrooms

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