Social Media Digital Marketing

DAVID KAPLAN

Providence, RI ***** • C: 508-***-**** • *****.**.******@*****.***

linkedin.com/in/dlkaplan

PROFESSIONAL SUMMARY

Digital Marketing Professional seeking to leverage entrepreneurial spirit and experience with email/digital marketing and social analytics tools in a fast-paced, innovative, and forward-looking company.

CORE COMPETENCIES/SPECIALTIES

Web/Social Media Analytics Expertise

Strategic Thinker

Business Development

Strong Time Management & Organization Skills

Attention to Detail

Coachability

Strong Written and Verbal Communication Skills

Self-starter

Collaborative

Relationship Management

Email Marketing Campaign Management

Strategic Planning and Creative Problem Solving

Presentation Skills

External Vendor Procurement

Competitor/Industry Analysis

WORK EXPERIENCE

NEWSWHIP, New York, NY May 2019 to Present

Asssociate Account Executive/Digital Analyst

Analyze PR agencies and brands to create sales opportunities.

Create individualized product dashboards with predictive and social listening analytics engine utilizing boolean searches.

Monitor social media reporting/datasets to analyze vendor and prospect/client competitors, and stay updated on marketing/media landscape.

Evaluate and assist in the implementation of business development software.

Communicate value of the product line to prospects.

Manage marketing email and phone outreach of 400 contacts per month.

Create, maintain, and enhance spreadsheets with usage data to inform strategy.

Meet or exceed target for outbound opportunities every quarter.

Lead hands-on product demos and entire sales cycle for smaller agency and brand prospects consisting of less than 50 employees.

PARSE.LY, New York, NY October 2017 to May 2019

Sr. Business Development Marketing Representative

Analyzed up to 125 leads per week across publishing vendors and brands to book a target of 12 opportunities per month.

Replied to and followed up with inbound inquiries in timely manner.

Researched prospect social media/content strategy in order to inform outreach.

Worked with internal stakeholders and Account Executives to organize hands-on product walkthroughs with creative use cases for prospects to boost content/social strategy.

Managed email marketing outreach campaigns with creative solutions based on analytical approach to optimize efforts.

Analyzed LinkedIn performance data across team to ensure maximum impact of shared content through LinkedIn’s algorithms.

INVISIONAPP Boston, MA Summer 2015, June 2016 to August 2017

Enterprise Sales intern

Targeted potential enterprise customers via digital chat interface and sales support phone line.

Referred over $150K in enterprise sales through sales support channels.

Utilized web/mobile/wearable app design language to best support our customers.

Organized sales playbook knowledge base on Guru.

ZOOS GREEK ICED TEA Newton, MA August 2013 to August 2015

Social Media Coordinator/Analyst

Assisted with development and operation of social media accounts for emerging startup company.

Used analytics and research to input suggestions and give data-driven advice to the board of directors regarding marketing, public relations, communications, and other company initiatives.

Leveraged industry analysis to identify emerging digital marketing opportunities.

Boosted brand recognition across social media with creative solutions.

Created connections with influencers including Mark Cuban to share ZOOS product line.

CITY YEAR BOSTON. Boston, MA August 2012-June 2013

Corps Member

Mentored third grade students at the Maurice J. Tobin School, achieving improvements in student attendance, behavior, and competency in Math and English.

Led extended day program to assist with homework and introduce students to hobbies and activities in constructive and safe environments.

Initiated plans to promote City Year and helped kickstart #makebetterhappen digital marketing campaign.

EDUCATION

Bachelor of Science, Psychology, UMass Amherst, Amherst, MA, May 2017

3.4 GPA, Dean’s List

Recipient of Grinspoon Entrepreneurship Concept Award for innovative marketing design (2015)

Australia Study Abroad, Bond University Robina, QLD, AU Spring 2016

VOLUNTEER EXPERIENCE

Marathon Team Member, Martin Richard Foundation

Responsible for raising over $13K towards Boston youth education and athletic initiatives to build bridges and increase resources to under-served youth as part of Boston and NYC Marathon teams.

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