BACHELOR OF APPLIED SCIENCE I N INTERIOR DESIGN
WESTWOOD COLLEGE // 2008 – 2011
Honors: Graduated on President’s List, Summa Cum Laude and Valedictorian (GPA: 3.97/4.0)
Dedicated Senior Visual
Merchandising Manager with
record of success managing
visual merchandising and design
across multiple retail outlets.
Successful builder of brand and
corporate identity. Reliable
thought partner to cross-
functional team members and
executive management
t *******@***.***
h t t p s : / / t aexsted0.w i x s i t e .
com/t amaraexstedbasc
Upland, CA
• PLANOGRAMS
• FLOOR PLANS
• PRODUCT PLACEMENT
• COLOR & DESIGN
• SPACE PLANNING
• RESEARCH
• PROJECT
MANAGEMENT
• MAINSTREAM MEDIA
MARKETING
R EGIONAL V I SUAL MERCHANDISE MANAGER
D E S I G N E R R E G I O N A L V I S U A L M E R C H A N D I S E M A N A G E R V I SUAL MERCHANDISER
•Successfully created flexible plans to meet changing opportunities while skillfully developing plans that reflected a consensus of opinion.
•Conducted effective store visits by communicating corporate merchandising concepts.
•Assured consistent branded experience within 8+ stores. BASc
EDUCATION
LA-Z-BOY // 2011 – 2019
•Responsible for communicating and implementing all visual merchandising directives and standards into all points for 140+ retail stores in my designated region and nationwide.
•Provided overall visual leadership in assigned region, actively coaching and managing field visual merchandisers, store teams and Market Sales Managers in order to achieve the highest potential in looks and sales.
•Analyzed sales, identified business opportunities and developed visual merchandising strategies, which included fixture and vignette planograms, to meet defined objectives; evaluated the effectiveness of visual implementations and projects by reviewing sales data, photos and reports.
•Selected and developed merchandise and vignette plans, including accessories, tables, rugs and lamps for corporate level stores, creating presentations for overall collaboration of designs and product selected.
•Demonstrated ability to make the best use of the store’s space and layout to ensure maximum brand visibility.
•Conducted district visits throughout the region to evaluate the quality and consistency of visual presentations.
•Conducted evaluations of all field visual merchandisers to assess the development of each employee, as well as determined the need for training opportunities. EXPERIENCE
DESIGN MANAGER
LIVING SPACES // 2009 – 2011
•Managed team of 8 design consultants.
•Oversaw design client appointments to ensure client’s project is complete with floor plans and presentations that exceed customer’s expectations. E N T E R Y O U R J O B T I T L E H E R E
WICKES FURNITURE // 1989 – 2008
•Directed placement, assembly and overall visual merchandising design strategy for 24 West Coast stores.
•Complete responsibility and oversight with selection of accessories and decorating.
•Hired, trained and supervised design team of 11 throughout region.
•Reviewed success of merchandise in each store, making changes in product selection based on analysis of sales.
EXPERIENCE
AutoCAD
Revit
PowerPoint
Microsoft Word
Excel
• Strategically selected region-
specific merchandise for So
Florida Market consisting of 7
stores, which helped with result
in increase of $556k above AOP
at $25.4 million
•Calculatedly selected region-
specific merchandise for
acquisition of 1 Reno store
which helped with result in
increase of $600k above AOP at
$7.4 million
• Deliberately selected region-
specific merchandise for new
Utah market store resulting in
$875k sales in first 37 days of
business
• Developed planogram process
for entire company resulting in
overall consistency and
efficiency
• Created new store setup
procedures resulting in
significant efficiencies
EXPERIENCE
R EGIONAL V I SUAL MERCHANDISE MANAGER
•Responsible for designing four of the Wickes stores in California.
•Worked closely with store managers to track furniture sales in order to replenish inventory.
•Redesigned stores to further expand furniture sales.
•Trained and supervised two design assistants.
•Coordinated product mix according to demographics of each store.
•Arranged showrooms with environmental design, grouping furniture by style as it would be placed in a home.
•Successfully implemented new management’s approach to design and marketing at Costa Mesa store, according to new ownership’s deadline GROUP V I SUAL MERCHANDISE MANAGER
• ORGANIZED
• PROBLEM SOLVER
• STRONG
COMMUNICATOR
• DETAIL ORIENTED
• SELF MOTIVATED
• SOCIALABLE
• PROFESSIONAL
• RELIABLE
• PASSIONATE