Social Media Digital Marketing

Aurelien Misteli ********@***.***

**** * ****, *******, ** 60608 +1-480-***-**** www.linkedin.com/in/aurelien-misteli

Education

W. P. Carey School of Business at Arizona State University August 2019-May 2020

Master of Science in Business Analytics Tempe, AZ

Ecole Management de la Sorbonne at Paris1 Pantheon-Sorbonne Septembre 2014-May 2017

Bachelor of Management. Paris, FR

Professional Qualifications

Business Intelligence

Cost Analysis

Data Management

Data Mining

Data Visualization

Decision Analysis

French

Optimization Modeling

NLP

Predictive Analytics

Google Analytics

Recommendation Systems

Social Network Analysis

Software: Python, SQL, Matplotlib, R, Tableau, OpenPharma, Alkemics, AMPL, @RISK, Stat Tools, Precision Tree, Spark, Sci-Kit, AWS

Statistical Modeling

Text Mining

Professional Experience

Data Quality Analyst July 2020 -Nov2020

Prometheus Lab Chicago, IL

Monitored cross-functionality with engineering and international operations team to monitor and assist dataset transformation at a pace of over 8,000 data records/week

Performed data validation and data cleaning for interactive WAH Dashboard

Digital Marketing Intern July 2020 -September 2020

Hyperlect Chicago, IL

Accumulated relevant market data and developed business strategies to determine future growth initiatives.

Built an overall sales pipeline. Defined KPIs to measure success, and reported results to founders. Responsible for 70% of tracking and data analytics projects

Executed the campaign and marketing strategy, through Facebook pixel, with a click-through rate of 56%

Data Scientist Intern January 2020 -May 2020

Master Electronics Phoenix, AZ

Implemented two dynamic pricing models, with python, through statistical modeling techniques leveraging machine learning and artificial intelligence algorithms to forecast gross profit. The models lead a 4% increase in the revenues compared to the quarter of last year.

Collected and integrated from large datasets to increase the business process's effectiveness and efficiency with SQL.

Monitored competitors and trends online

Sales Analyst September 2017 -February 2018

Colgate-Palmolive Colombes, FR

Performed Statistical analysis of data sharing from clients to adjust road map

Reported budgets and recommendations with the commercial team according to their location and customers, by decreasing the customer’s churn by 8%.

Surveillance of the competitive environment with an e-commerce aspect to understand the competitors’ strategy

Designed a new promotional strategy that generated more significant sales volume, leading to the first place as a competitor in the pharmaceutical market, in France.

Marketing Project Manager September 2016-May 2017

Start’In Sorbonne Paris, FR

Promoted entrepreneurship with the students by organizing events and conferences ‘build your start-up after your bachelors’ and ‘the textile start-up’, with the participation of 200 students for each event

Implemented Marketing campaign through social media, thus increasing traffic and subscription by 45% and 120% yearly

Established partnership with start-ups, such as le slip français and Lydia, thanks to promotional code ranging from 10% to 25%

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