ZULEMA CALIXTO
347-***-**** • **************@*****.***
ACADEMIC BACKGROUND
Business and Technology of Fashion May 2020
The New York City College of Technology - CUNY New York, NY
Baccalaureate in Business and Technology of Fashion
Criminal Justice May 2017
Borough Of Manhattan Community College - CUNY New York, NY
Associates in Criminal Justice
Digital and Media Certification Jan 2014 – Mar 2014
The LAMP Digital and Media Program Brooklyn, NY
Microsoft Office Specialist Certification in Word
Certificate of Completion with The Lamp in Adobe Photoshop and Adobe Premiere
Mobile Works Certifications in Digitalization and Internet Research
Mobile works Online and Project-Based Internship
PROFESSIONAL LICENSES
Title Nine Certification Jan 2020
The New York City College of Technology New York, NY
Sexual Harassment, Gender-Based Harassment, and Sexual Violence Student Curriculum
SUMMARY OF QUALIFICATIONS
Microsoft Office
Google Suite
Social Media Savvy
Visual Merchandising
Bilingual – Fluent in English and Spanish
Research and Evaluate Data
Working Knowledge of Fashion Snoops
Unique content creation
Relationship builder
Brand Building
Marketing communications
Knowledge of Trend Forecasting
RELEVANT PROFESSIONAL EXPERIENCE
Ready To Wear Sales Internship Jan 2020 – May 2020
Rebecca Minkoff LLC New York, NY
Assisted with preparing showrooms for client appointments, making sure the displayed collection is by drop date.
Processed return to vendor request on RLM.
Created ATS excel sheets to be sent out to buyer accounts.
Processed order requests for future or current collections.
Organized samples and kept an up to date log of outgoing and incoming samples from vendors.
Merchandising Assistant Nov 2017 – Mar 2018
The North Face Inc. New York, NY
Organized store merchandise racks and displays to promote and maintain visually appealing environments.
Inspected merchandise for quality and arranged proper display location on the floor.
Merchandised new stock to appeal to customers, grab attention, and drive sales.
Replenished sales floor merchandise and organized shelves, racks, and bins for optimal appearance.
Assisted customers by answering questions and fulfilling requests.
Junior Copywriter June 2017 – Dec 2017
Paragon Sports Co. LLC New York, NY
Developed title tags, meta descriptions, and keywords for priority products.
Produced original, creative content for promotional advertisements and marketing materials.
Customized brand message to reach and capture target audience interest and drive engagement.
Presented unique copy options based on overall marketing objectives to buyers and companies.
Analyzed consumer usage patterns to identify trends and target key demographics seasonally.
Content Producer Nov 2015 – June 2017
Paragon Sports Co. LLC New York, NY
Developed standard operating procedures and document workflows for current and future process steps.
Supervised and lead fellow employees to high-performance levels in a cross-functional matrix management structure.
Worked alongside buyers and marketing team to execute a well-developed plan to maximum profit quarterly.
Developed strategies and managed market communications that drove product demand.
Created a database for media access for over 20+ brands, and separated them by categories.