Haylee Wallwin

Denver, CO

T: 630-***-**** E: adiiw4@r.postjobfree.com

Career Summary

I am moving to Denver in December; I am looking to start a remote job before then. Planning, Analytical, Marketing, and Management experience. Experience focus in digital, mobile, social, email, and print channels who is detail oriented and able to take ownership of marketing projects and execute them with satisfaction. In search of a full-time position where I can use the skills I have to help an organization grow all while growing myself!

Professional Accomplishments

Sears Corporate Holdings September 2019 – Present

Marketing Planning Manager

Leads the execution of all offers and messaging for Membership Services

Manage in-depth insight on market’s competition

Review and report market and industry trends to Management

Participate in all evaluation meetings on weekly and monthly basis

Plan inventory levels and locations and execute all forecasting and planning programs

Manage Puerto Rico Sears and Kmart Websites

Sears Corporate Holdings November 2017 – September 2019

Senior Marketing Associate

Responsible for financial performance of Kmart Home Fashions, Apparel, Footwear, Lawn and Garden, Seasonal, Electronics, and Outdoor Living

Strategize and optimize all targeted coupons for my business units to ensure all KPI’s are positive

Coordinates and executes coupons and campaigns for Digital, SMS, email, Facebook, Sweepstakes, Google, Waze, Retail Me Not and In-store.

Targets coupons using a real-time deaccessioning engine and incorporating current basket rules, transaction history, propensity model scores, and customer attributes.

Investigates coupon function.

Audits coupons to ensure copy, dates, codes, variant groups are aligned appropriately

Runs weekly reports using Tableau and Microstrategy.

Sears Corporate Holdings January 2016 – November 2017

Marketing Analyst

Creates coupons for digital, mobile, email, and print channels.

Quality assurance of coupons to ensure proper issuances and redemptions.

Audits coupons to ensure copy, dates, codes, variant groups are aligned appropriately.

Investigates why offers did not function as intended.

Runs weekly reports using Tableau and Microstrategy.

Topgolf September 2013 – February 2016

Serving, Events, and Marketing Coordinator/Marketing Champion

Marketing Responsibilities:

Responsible for all social media posts through SpreadFast program. This included creating content for companies Twitter, Facebook and Yelp accounts.

Helped with social media content to market Topgolf and provided content feedback to help retain customers and expand customer base

Choosing and editing photos through paint to include in social media posts.

Answer donation requests.

Marketed Topgolf on offsite and onsite events and coordinated specific events to make sure they were executed with high quality and excellent customer satisfaction.

Executed all events that were given to me. This included setting up the event to the way that the customer requested, to serving the event, to cleaning up and closing the event.

Took all event classes and training to ensure the best service to the customer.

Customer Service Responsibilities:

Provided top notch customer service and creating a fun and energetic atmosphere for guests and associates.

Recruiting for X-factor while showing everyone why Topgolf is an amazing place to work.

Ensuring all the guests are taken care of in the best way.

Making sure everyone understands the game of Topgolf.

Flat Top Grill April 2012 – September 2013

Shift Manager

Responsible for the management of all tasks performed in the restaurant during the shift. This included coordination, management of employees and tasks/projects.

Inspected restaurant, on shiftily basis, to ensure high quality food and sanitation practices.

Conducted pre-shift meeting with associates to address announcement and goals for the day.

Assured side work duties are complete and establishment was set for daily business.

Completed nightly closing paperwork and reconciliation of cash daily.

Responsible for maintaining inventory of products including purchasing and managing inventory content.

Education

College of Dupage - January 2012 – January 2016 Associates Degree

Northern Illinois University January 2016 – 2020 Bachelor’s Degree

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