Andrew Macaluso

Chicago, IL *****

312-***-****

adih2u@r.postjobfree.com

Skills

Experienced Content Writer with a demonstrated history of working in the online digital marketing industry. Skilled in Marketing, Strategic Content Development, Search Engine Optimization (SEO), Microsoft Word, Journalism, and Content Management Systems (CMS) like Wordpress, Joomal, Drupal, Wix, Squarespace and more. Developed and written content for case studies, product description, webpages, promotional campaigns, e-mail, social media, blogs/news articles, etc. Education

AUGUST 2007 - MAY 2011

Indiana University; Bloomington, IN - Bachelor of Arts (B.A.), Journalism Experience

MARCH-NOVEMBER 2019

Uniform Market By Sellers Commerce; Evanston, IL - Chief Content Editor

● This position is specially tasked with creating content for Sellers Commerce and its products. I often collaborated with the marketing team to develop the right message to the audience at the right time, researching content to ensure accuracy and authenticity, and writing for many mediums including online, video, social media, digital, print (I have blogs featured in Made to Measure magazine), and much more.

● Collected product specifications from various resources and clients to create accurate product descriptions and content aimed to generate traffic and increase company revenue.

● Wrote about industry leading B2B & B2C eCommerce platforms (i.e. B2C Retailer Pro, B2B Program Manager, etc.)

● In daily collaboration with the Marketing team and creatives to develop strategy, write and execute project assignments such as client case studies, eBooks, webinars, etc.

● Wrote and managed the implementation of several e-mail and marketing campaigns.

● Wrote 6-8 blog articles a week as well as generated all social media account content.

● Proofread/edited content and copy, created B2B and B2C related website content and case studies, etc.

● Software used: Microsoft Office, Outlook 365 and HubSpot. OCTOBER 2017-JUNE 2018

SearchLab; Chicago, IL - Content Specialist

● Created content designed to sell or promote a specific product that fit the needs of our clients SEO marketing campaigns, in order to achieve prominence in the web.

● Wrote upwards of 10-12 blog posts per week for clients and optimized content to meet proper SEO guidelines.

● Optimizing page content as well as the meta titles, meta descriptions, header tags, backlinks, infographics, etc.

● Software used: SEMrush, Asana Task Manager, Harvest, LastPass, SEO That Works, Microsoft Office, and Google Keyword Planner.

MARCH 2013 - SEPTEMBER 2017

Elliottsweb; Chicago, IL - SEO Analyst & Lead Content Writer

● Manage client’s goals and expectations within realistic timeframes, while also providing them with in-depth status reports (monthly basis) and benchmark updates.

● Optimized copy and content for blog posts, landing pages, webpages, etc.

● Optimize Meta Titles, headers (H1, H2, and H3), meta data, images, URLs, etc.

● Installed Google Analytics and Webmaster Tools on all websites in order to track statistics and provide a more informative report on overall traffic improvement, click-throughs, etc.

● Added rich snippets (author/publisher), Schema.org structured data, XML sitemaps, company logo in footer, etc.

● Launched various client social media platforms through Google+ Business page, Bing Places, Facebook, Twitter, Pinterest, LinkedIn, Scoopit, etc.

● Manage client social media accounts, primarily Facebook, Twitter, Google+, LinkedIn, etc.

● Provided website update and optimization support, including but not limited to clients in the following industries: legal (personal injury, criminal, etc.), automotive, landscaping, video production, adult content, eCommerce, healthcare, insurance, entertainment, retail/fashion etc.

● Software used: WordPress, Joomla, Drupal, and CMS. AUGUST 2014 - FEBRUARY 2016

Elite Daily; New York, NY - Sports Writer

● Covered all sports-related news: http://elitedaily.com/author/amacaluso/

● Pitched article ideas to my editor and wrote articles as needed per request by the online editor DECEMBER 2010 - FEBRUARY 2011

SLAM Magazine; New York, NY - Contributing Writer

● Pitched story ideas to Ryne Nelson, the online editor and wrote articles for SLAMonline.com AUGUST 2010 - DECEMBER 2010

Dime Magazine; New York, NY - Internship

● Contributed articles to www.dimemag.com

● Assisted in administrative tasks, ran errands, answered phone calls, in-office and city projects

● Worked closely with the editorial department and recruitment team

● Interviewed players (high school, college, professional) and coaches

● https://uproxx.com/author/andrew-macaluso/

Volunteer Experience

AUGUST 2013 - DECEMBER 2013

Study Buddy; Glenview, IL - Youth Services of Glenview/Northbrook

● Helped students with their homework three times a week, as well as helping educate them on leadership and people skills, participating in activities such as basketball and other games.

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