Rancho Mission Viejo, CA *****, United States 217-***-**** adifvt@r.postjobfree.com

Yexin(Veronica) Zhu

Education

Communications Bachelor of Arts Degree

University of Illinois at Urbana-

Champaign(UIUC)

08/2017 – 05/2021

URBANA-CHAMPAIGN, ILLINOIS

Work Experience

Teaching Intern; "LAS 101: Design Your First

Year Experience"

College of Liberal Arts & Science (LAS),

University of Illinois

· Supervised a class of 22 freshmen students in the College of LAS to help them adapt to college life

resulting in increased student’s achievements

· Coordinated an engaging and interactive classroom environment

· Advocated class equity and inclusiveness

· Assisted and mentored students individually

· Created unique activities to familiarize students with opportunities and resources at UIUC

08/2020 – 10/2020 URBANA, ILLINOIS

Branding and Marketing Intern

Chanel (China)

· Identified target consumers for a new product line in Chanel Beauty through CRM data and third-party

data; created potential customer profiles for

upcoming marketing campaigns

· Conducted competitor analyses to support the

product positioning in the beauty market

· Researched appropriate celebrities and influencers to endorse the product and planned the budget

· Developed offline marketing plans including

selecting event locations, designing event rundowns, managing onsite celebrities and influencers and

giveaway logistics

05/2020 – 07/2020 REMOTE

Research Experience

Research Assistant — Project Title:

"Communicating Pain and Privacy

Boundaries in Online BDSM Communities"

(supervisors: Megan J. Farnworth and

Manny D. Pulido)

Department of Communications, University of

Illinois

· Examined information contained in BDSM-related

subreddits and found trends among them by coding

and categorizing posts into 5 major themes

· Conducted primary source research on numerous

studies and summarized relevant articles with topics on BDSM, sexual preferences, pain and pleasure

· Collaborated with advanced graduate mentors to

establish research resources for their course-specific projects

· Brainstormed and discussed strategy with research project members through regular meetings

08/2020 – 12/2020 URBANA, ILLINOIS

Publications

Zhu, Y., & Wu, Y. (2020). "Research on the

Influence of Sex Scene on Teenagers"

International Journal of Social Science and

Education Research, 3(10), 218-223.

Volunteering

Upperclassman Blue Member

GLOBE – Global Leaders Orange and Blue

Engagement, University of Illinois

· Promoted communication between domestic and

international students by participating in weekly

meetings to discuss social issues and cultural

differences

· Developed leadership skills by designing group-

planned activities and engaging group members to

participate in 4 monthly GLOBE sponsored events

08/2020 – 12/2020 URBANA, ILLINOIS

Volunteering

Operation Department

Chinese Students and Scholars Association,

University of Illinois

· Promoted webinars and offline activities regularly by crafting effective social media content

01/2020 – 05/2021 URBANA

Awards

Dean's List Spring 2020

University of Illinois at Urbana-Champaign

https://blogs.illinois.edu/files/6367/147*******/176604

.pdf

4.0 GPA

05/2020

Skills

English

Mandarin Chinese

LANGUAGES

MS Office

Social Media

Spreadsheets

SEO Writing

Outreach

Networking

Source checking

WordPress

Adobe Creative Cloud

TECHNICAL SKILLS

Social Media

@Veronica Zhu @vvv_z2736

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