Integrated Media Planner / Marketing Specialist

+1-714-***-****

****@************.***

ronalenecruz.com

ADDITIONAL EXPERIENCE

PROFESSIONAL SUMMARY

SAATCHI & SAATCHI OCT ‘17 to JAN ’18

DIGITAL MEDIA PLANNER (CONTRACT)

PROFESSIONAL EXPERIENCE

Initiate & implement marketing campaigns to targeted audiences using data driven metrics to ensure campaign success

Coordinate and communicate with external contacts (such as Facebook, Snapchat, & Twitter teams) to ensure campaign setup and optimizations

530MEDIALAB JUN ‘16 to APR ’17

MARKETING COORDINATOR

Coordinate with in-house development team to complete on-going website improvement and maintenance tasks.

Communicate with clients on a weekly basis to establish an initiatives list for upcoming campaigns, discuss budget allocations, and to provide statistics of campaign success and offer optimization suggestions.

Google Analytics Certified

Google AdWords Certified

Content Marketing - HubSpot

InBound Marketing - HubSpot

(Advanced) Power Editor - Facebook

Blueprint

(Advanced) Grow Your Business on

Facebook - Facebook Blueprint

(Advanced) Ad Delivery & Auctions -

Facebook Blueprint

- Marketing Strategy Analysis and

Optimization for campaign success, as

defined by client

- Performance Reporting for KPIs,

tracking of ROI/ROAS.

- Marketing Campaign Management

(Social Ads, Remarketing Ad, Email

Marketing, Organic Social Media)

- Copy-writing (adhering to client’s

brand tone)

- Adobe Photoshop & Illustrator (basic)

PROFICIENT WITH:

- Digital marketing background in paid and organic traffic, with training in data analysis, campaign optimization & online presence assessment

- Lead client relationship as digital media strategist, enhancing & integrating online, mobile, video & social initiatives & following/incorporating industry standards/best practices for implementation

- Responsible for collecting data from partners, analyzing performance of multiple campaigns & preparing client-facing reports for weekly status meetings Facebook Business Manager - Instagram Business

Profiles - Tracking Pixels (Facebook / AdWords /

Analytics) - Mailchimp - Klaviyo - Constant Contact - Google AdWords - Google Search Console/Merchants

Center - Google Apps - Google Drive - Dropbox - AdRoll

- Criteo - Wordpress - Magento - Magento 2 - Invision App - Slack - Trello

TECHNICAL SKILLS

CERTIFICATIONS

OTHER WORK EXPERIENCE

530MEDIALAB DEC ‘15

Projects Assistant

LOCAL LIGHTHOUSE MAY ‘15

Social Media Analyst

ATTIC2ZOO OCT ‘14

General Manager

EDUCATION

CALIFORNIA STATE UNIVERSITY, FULLERTON

SKILLS:

Time Management

Client Relations

Account Management

Project Management

Team Collaboration

530MEDIALAB MAY ‘17 to SEPT ’17

DIGITAL MARKETING SPECIALIST

Provide support for on-boarding process for new marketing clients - including platform setup, transfer of ownership, and agency access.

Analyze data to establish budget suggestions, adjustments, & reallocations for campaign success. Synchronize marketing initiatives with website optimizations to ensure overall increased performance of online presence.

Suggest campaign optimizations depending on CPC, CPA, CPM, and Ad Frequency, as well as provide bid adjustments to ensure ad placement and ad relevancy. Major in Business Administration - Marketing

Minor in Communications

Setup & create ads using Facebook Business Manager, Google AdWords, and 3rd-party Remarketing Services - such as Criteo and AdRoll.

OHMNILABS FEB ‘18 TO JAN ’19

MARKETING MANAGER

Identify and improve organizational development aspects that would improve content and establish a unified brand message and presence online

Analyze campaigns and translate qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns SCHIEFER CHOPSHOP CURRENT from JAN ‘19

DIGITAL MEDIA PLANNER

Delivered/Analyzed campaign results to perform frequent/ongoing optimizations and address low-performing results using real-time reporting DOMO dashboard Prepared media recommendations using historical strategic/tactical opportunities that best fulfilled goals and KPIs [for client approval] and launched campaigns as planned Manage / Adjust budget spend throughout campaign duration, as well as provide post-campaign reporting and analysis

RONALENE

CRUZ

DIGITAL MARKETING & MEDIA PLANNING

R

C

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