Sales Representative Account Executive

Michael Conochan

**** *. **** **. **, Chicago, IL 60622 ● 216-***-**** ● *********@*****.***

SALES LEADERSHIP EXPERIENCE

Client Partner, National Sales

Cars.com Chicago, IL July 2019- June 2020

● Cars.com is the leading online Auto Marketplace. As Client Partner, I developed strategy and drove revenue for our Tier 2 Dealer Association clients and agencies for Toyota, Honda and Ford.

● Sold full stack of products including: on-site display and video, Programmatic Guarantee, PMP’s. Off-site: Social, Data for Open Exchange, Leads and Insights.

● Drove a 35% YOY increase in Upfront Contracts. Grew existing client spends and built out partnerships with 5 new advertisers.

● Lead Business Unit including Client Solutions Manager, Campaign Manager, Ad Ops and Strategy support teams to ensure proper set up and execution of campaign strategy align with client KPI’s. Sales Director

AUDIENCEX Chicago, IL August 2018- July 2019

● AUDIENCEX is Sizmek’s strategic partner to service the independent agency and mid-market advertiser. Providing access and guiding success with their Enterprise Ad Stack to an underserved market

● Sold our programmatic software solutions that unify biddable media channels including: Display, Native, Video, CTV and Ad Serving to agencies and brands in the Central US

● Developed tactical plan and strategic messaging for new territory with support of 2 AE’s.

● Secured 5 Self-Serve DSP and Ad Server Clients. Scaled managed service client MyBookie from $10K test to $700K account. Account Executive

ownerIQ Chicago, IL July 2015- August 2018

● ownerIQ has built out a Transparent 2nd Party Data DMP/DSP that aggregates data from retailers, brands and advertisers to inform media buys. Sold full site products including DSP, 2nd Party Data, Monetization Partnerships to Enterprise Brands and Agencies.

● Built Book of Business from $0 to over $2.5MM Top Client Relationships: Kimberly Clark, Mead Johnson, LendingTree, Evenflo, 4Moms, Babies”R”Us, GoJo/Purell, Energizer Holdings

● CPG Category Lead. Subject matter expert for vertical and supported team members in pitch and strategy for opportunities in category

● Work with Account Management, Delivery, and Ad Ops to set expectations for the pre-sale process and ensure campaign success during and post campaign

Senior Account Executive

Horizon Publications Chicago, IL May 2014- July 2015

● National Sales Representative for a publisher of 40+ local news publications across the US

● Partnered with Simplifi to sell their site, search, and contextual DSP platform

● Maintained and grew current client business via upselling, executing advertising campaigns in digital & print

● Trained our local field representatives on how to sell Simplifi, Google Ad Words and Reputation Management reseller products Outside Sales

Midwest Industrial Rubber, Inc. September 2013- May 2014 EDUCATION

University of Dayton – Dayton, OH December 2009

Finance Major, Communications Minor

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