Sales Executive

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Leadership Vision Execution

Senior executive with an entrepreneurial mindset, and 10+ years of leadership experience in defining market opportunities, building strategic partnerships and executing key business strategies. Excel at all phases of the business development life cycle including customer acquisition, deal development, RFPs, account management, customer relationships, pricing, order fulfillment, and contract negotiations. Recognized for an exceptional qualitative and quantitative analytical aptitude with the ability to propel organizational goals, policies and metrics to a higher level, while identifying market gaps, pinpointing operational weaknesses, and aligning strategies to improve performance and organizational agility. Success launching and scaling start-ups in competitive industries in order to create ROIs and capture shareholder value.

C O R E C O M P E T E N C I E S

Sales Strategy & Execution Market Development & Expansion Staff Development & Leadership Cross-Functional Collaboration Deal Development & Closure Sales & Marketing Contract Negotiations Key Customer Acquisitions & Wins Executive Presentations & Negotiations Large Scope Program Delivery S I G N A T U R E A C C O M P L I S H M E N T S

• Featured on 2012 season of ABC’s Shark Tank, receiving five offers and closing a deal for a 30% equity for $300k, partnering with Mark Cuban & Daymond John for financing

• Signed distribution and territory deals with over 100 international wholesalers, and grew sales both nationally and internationally at a consistent 300% revenue growth

• Profiled in several print and digital publications including Fast Company, Wall Street Journal, Good Morning America, E, Kelly & Michael, People, Self, Harry Connick Jr Show, and Entrepreneur Magazine

• Negotiated the successful exit of business with 100% of shareholder capital returned P R O F E S S I O N A L E X P E R I E N C E

SURFSET FITNESS INC Sept 2011 – Sep 2020

Principal, Managing Director

Entrepreneur that designed, prototyped, built and launched the world’s first surf inspired full body training device including producing 25 boards in the first year for early market test in Boston, New York and Los Angeles.

• Delivered fiscal, strategic, and operational direction focused on achieving company goals, growth strategies and profit objectives including sales, revenue, profit and free-cash flow

• Actively led business development strategies with a strong focus on capturing market share and accelerating growth; directed the tactical execution of key initiatives, strategic partnerships and sales model enhancements

• Oversaw the development and execution of long-range and short-term sales and marketing plans with emphasis on stimulating innovation, generating demand and building brand awareness

• Created brand roadmaps aligning trademarked assets with growth plans; developed current state assessments, future state vision, resource requirements, investments, ROIs and go-to-market (GTM) plans

• Sourced vendors and components globally to build ‘just in time’ assembly and distribution with warehousing across North America and Europe

• Hyper-scaled organization, and hired and managed 35+ sales and operation staff across two offices East & West Coast; established a performance driven culture with a growth mindset that thrived in a high velocity sales environment Selected Accomplishments

• Raised first round of company financing to develop online platform for virtual training & certifications

• Designed and carried out a 40 city USA promotional tour, coordinated 400 demos at health and wellness centers

• Signed contract with Revel Hotel Group & Chelsea Piers to build dedicated SSF training studios Michael Hartwick

Boston, MA 617-***-**** *******.*.********@*****.*** https://www.linkedin.com/in/michael-hartwick

Michael Hartwick 617-***-****

2 P a g e

• Negotiated potential merger between SURFSET Fitness and Major Equipment Producer (multi-million organization recognized as the world leader in fitness innovation) Morgan Stanley Smith Barney Dec 2010 – Aug 2011

Financial Advisor

Joined the leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services.

• Delivered individualized financial services and investment strategies to a specialized base of high-net-worth clients.

• Accessed state-of-the art financial tools and technologies to increase knowledge of t platform, products, and solutions

• Developed sales and client relationship skills including build business plans, pitch decks and generate viable prospects Charlotte Checkers, Seawolves, Wolfpack & Cardiff Devils 2007 - 2010 Professional Hockey Player

Signed as a free agent, played multiple seasons in North America and Europe. E D U C A T I O N & C E R T I F I C A T I O N S

Cardiff University, Cardiff Business School, Cardiff, Wales, UK 2010 Master of Business Administration (MBA) – International Finance DARTMOUTH COLLEGE, Hanover, NH 2007

Bachelor of Arts (BA) – History & Economics

FINRA 2010

Series 66 & Series 7

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