Sales Marketing

MARIA ERIKA N. IMPERIAL

Mobile# +63-906******* / +63-929*******

Email: *******.********@*****.***

PROFESSIONAL SUMMARY

Over 16 years of Marketing, Sales, Business Development, Client Services, and Operations experience which includes 9 years of management role and responsibilities. Has a strong background in Corporate, Outdoor and Indoor Sales, Business Development, Key Account Management, Operations, Telemarketing, Training, and Customer Service, and has handled US, EMEA and APAC projects and campaigns, and GCC retail operations. SKILLS and COMPETENCIES

• Strong background in sales management (planning, recruitment/staffing, training and development, control, monitoring and directing, evaluation, compensation)

• Exceptional presentation and negotiation skills

• Highly analytical and has the ability to implement sales and marketing concepts and strategies

• Can adapt and work with a diverse range of clients, colleagues and management

• Decisive, organized, resourceful and result oriented

• Works effectively under pressure and minimum supervision

• Performs efficiently in a fast-paced environment

• High level of competency in spoken and written English

• Highly proficient computer and internet application skills WORK EXPERIENCE

CORPORATE SALES, MARKETING, BUSINESS DEVELOPMENT, CLIENT SERVICES and BPO OPERATIONS

Head of Asia Pacific Sales and Operations – CSCS/COR Crayon Philippines

Taguig City, Philippines (March 2020 to July 2020)

• Setup the APAC Sales and Operations from ground up

• Designs and implements sales and operations policies and processes to support the sales team

• Provides input and facilitate business process assessments, improvement recommendations and implementation

• Involvement in the sales/marketing strategic planning process

• Responsible for the planning and organization of all plan of actions (POAs), including alignment with the marketing team on planned webinars within the region

• Accountable for all the Sales Executives/Business Development Managers reporting under my supervision

Sales and Marketing Manager

CCK City Network, Inc.

Pasig City, Philippines (March 2018 – March 2020)

• Built and manages the over-all contact center business, catering to global clientele

• Oversees the Operations, Marketing and Business Development departments, handling company's multiple lines of business

• Handles Client Services and Key Accounts Management

• Evaluates business opportunities by analyzing market trends and demands, strategies, deal requirements, and financials

• Reviews business priorities, and recommends profitable investments

• Responsible for the development, implementation and execution of strategic marketing plans for the entire organization coordinating marketing programs to sales activities, drives collaboration with the stakeholders and leverages right internal processes to ensure achievement of revenue target

• Identifies weaknesses in existing marketing campaigns and sales strategies, and develops pragmatic solutions within budgetary constraints

Premier Territory Manager

Microsoft Philippines

(Vendor – Viventis Search Asia)

Makati City, Philippines (November 2015 – February 2018)

• Develops and manages the sales territory through aggressive coverage and in-depth account management

• Identifies and qualifies large and strategic opportunities, ensures accurate sales forecasting, and performs necessary undertakings to advance sales to completion

• Responsible for increased account penetration and development of strong pipeline to accelerate sales and revenue growth

• Ensures timely and seamless sales landings through extensive follow up procedures, methodical document process, collaboration with various business segments including local and global service delivery teams and partner accounts

• Actively promotes Microsoft Premier Support value proposition to Microsoft technology users, and focuses on new business acquisition

Marketing Officer

Chemical Alloy Corporation – USA 88 Lubricants

Mandaluyong City, Philippines

(September 2006 - January 2008)

• Oversees the nationwide sales and marketing operations of the company, ensuring compliance and achievement of set goals and targets

• Designs and implements sales and marketing strategies and operational policies and procedures to improve efficiency and productivity, and increase company profitability

• In-charge of strategic development involving product, pricing, costing and market positioning

• Leads sales development initiatives through aggressive networking and capturing of new market and key accounts

• Ensures achievement of sales and marketing financial objectives by forecasting requirements, preparing annual budget, scheduling expenditures, analyzing variances and initiating corrective actions

• Determines annual gross-profit plans by forecasting annual sales quotas per region, and projecting expected sales volume and profit

• Formulates various sales training programs, and responsible for the training and development of Lubes Specialists

• Ensures customer requirements are met and satisfied with the maximum level of professionalism in accordance with the company policies and standards Sales and Marketing Supervisor

Direct Electrix Industrial Sales Corporation

Quezon City, Philippines (April 2003 - January 2004)

• Designs, formulates, and implements sales strategies

• Supervises the daily activities of Account Executives, ensuring effective performance by identifying areas for improvement and carrying out suited action plan that will aid them in achieving sales goals and targets

• Conducts daily coaching sessions regarding sales skills and strategies to increase productivity

• Provides extensive area and account support

• Ensures effective area and account management

• Conducts salesmanship and product trainings

District Sales Supervisor

Eagle Star Industrial Sales Corporation

Pasig City, Philippines (April 2001 - April 2002)

• Responsible for developing a team, and helps them in delivering sales results by ensuring their achievement of optimum output and productivity standards

• Monitors the daily activities of account executives to be able to maintain quality and efficiency

• Provides timely feedback regarding performance

• Implements sales strategies and company policies

• Ensures achievement of personal and district sales quota Other Positions Held in Eagle Star Industrial Sales Corporation: Senior Account Executive

(January 2001- March 2001)

Account Executive

(August 2000 - December 2000)

Sales Specialist

Pennswell Inc.

Makati City, Philippines (November 1999 - July 2000)

• Does direct selling of Industrial Preventive Maintenance Lubricants and Chemicals

• Opens and develops new accounts for the company

• Ensures effective area and account management

• Ensures achievement of personal sales quota

RETAIL SALES

Patchi

Assistant Showroom/Boutique Manager

Doha, Qatar (March 2011 - March 2014)

• In-charge of the over-all showroom operations during work shift

• Maximizes revenue potential through various sales channels (chocolates, chocolate filled items, wedding, baby and seasonal collections, Patchino and gift items), and increases profit in every transaction through efficient up-selling and cross-selling

• Responsible for complete product and variable price range display availability at all times, and ensures effective merchandising in accordance with the guidelines set by Patchi International to maintain brand image

• Handles stock management and inventory of high value items and perishable products

• Ensures that the sales team provides the highest level of customer service within the given standards of operations to achieve total customer satisfaction

• Prepares various reports, and reviews ongoing system and procedures to improve efficiency and service level

TELEMARKETING – CORPORATE ACCOUNTS (B2B)

Business Development Analyst

Startek, Inc.

Makati City, Philippines (January 2015 – October 2015)

• Does extensive research on targeted business verticals

• Identifies and develops new business opportunities by initiating contact with sales prospects, establishing business relationship with decision makers and key influencers in an organization, and increasing STARTEK awareness

• Qualifies prospective clients and understands their business and procurement processes for outsourcing opportunities

• Handles profiling and qualification of leads generated through white papers, webinars, speaking engagements, sponsored events, email campaigns, direct mail campaigns, external business intelligence surveys, internal lead referral and external website inquires Manages data of new sales prospects in Salesforce.com, ensuring all communications are logged and information is accurate

Sales Account Manager

DuPont Sustainable Solutions

Pasig City, Philippines (March 2010 – December 2010)

• Develops new sales opportunities through precise consultative selling of learning solutions and training materials, and by providing tactical business solutions to qualified prospects within the UK sales territory

• Manages the needs and requirements of high revenue accounts through thorough account management of existing and new clients

• Continuously identifies upsell and cross-sell opportunities of clientele to increase value and revenue potential

• Does system walk-through, product presentation and demo, and ensures timely sales landings and achievement of monthly targets

TELEMARKETING – CONSUMER ACCOUNTS

Sales Associate

Epixtar Philippines

Quezon City, Philippines (January 2005 - October 2005)

• Generates sales through both inbound and outbound sales calls (US based companies and consumers)

• Handles various accounts including, but not limited to, credit card acquisition VOIP and customer care

• Gathers information from clients to be able to effectively identify their needs, and be able to provide options and solutions that will increase their value

• Accurately processes transactions, and ensures confidentiality of customers’ account information

• Helps in formulating and improving rebuttals and scripts to aid teams in making quality sales and achieving goals and targets

• Ensures achievement of daily metrics, key performance indicators (KPI) and customer satisfaction (CSAT)

Sales Associate

Teleconnect Inc.

Pasig City, Philippines (April 2004 - December 2004)

• Generates sales through outbound sales call to potential US based customers

• Persuades customers to buy the product by selling its features, advantages and benefits (FAB)

• Functions as Sales Closer and Verifier

• Ensures achievement of daily metrics and key performance indicators (KPI) PERSONAL DATA

Birthdate : September 9, 1980

Age : 40

Citizenship : Filipino

Civil Status : Single

Religion : Christian

Height : 5’3”

EDUCATION

BSBA in Marketing Management

Lyceum of the Philippines University

Degree completion – November 2020

BSBA in Banking & Finance

Philippine School of Business Administration

CHARACTER REFERENCES

*Available upon request

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