Data Analyst Digital Marketing

Summary

Highly skilled, resourceful and results-driven analyst with exceptional organizational, interpersonal and presentation skills. Incredibly effective technical and business stakeholder.

Excellent time-management and problem-solving skills

Quick learner with exceptional organizational, leadership and communication skills

Thrives and multitasks in fluid, fast-paced, deadline-driven business environments

Specialized Skills

Programming Languages: Python (Pandas, NumPy, Scikit Learn, TensorFlow, Matplotlib, Seaborn), R

Statistical and Analysis Tools: SAS, Visualization Tools: Desktop Tableau, Tableau Server

Databases: RDBMS (MySQL), MySQL Scripting, SQL, SSL

Proficient in Quantitative Analysis, Google Analytics, ETL Tools

Education

MS, Business Analytics Saint Mary’s College, Moraga CA - GPA: 3.98 September 2020

MBA, International Business Delhi School of Economics, Delhi University, Delhi, India May 2017

BBM, Minor: Business (with full scholarship) Bangalore University, Bangalore, India May 2014

Professional Experience

Data Analyst Capstone Project for Cisco – Saint Mary’s College, Moraga, CA Jul 2020 – Sept 2020

Supervised closely with Senior Managers of Governance Risk and Controls (Internal Audit) at Cisco Systems to carry out supplier performance management, risk management processes and spend analytics using ETL tools

Monitored monthly performance of 6000+ vendors, detect potential risk factors to report to higher management, prevent loss exceeding $1 million

Created dashboard using Tableau to identify and determine procurement risk profiles of global vendors in US, Canada, China and India

Calculated 1 scorecard with 4 Key Performance Indicators (KPIs) per vendor on potential violation transactions using various statistical tools

Provided strong analytical skills and recommendation for identifying the security exception to accelerate the business growth; Tools utilized: Python, SQL, Tableau, Excel

Quality Assurance Analyst Oigetit Fake News Filter Inc., Menlo Park, CA Apr 2020 – Sept 2020

Executed testing on website front ends, mobile applications for both iOS and Android, resolving 100+ bugs prior to product launch

Developed dashboard in Tableau which tracked 100+ errors and used report writing and presenting findings to monitor the quality of improvement

Trained 20+ new testers creating and documenting defects, testing, configuring mobile devices and supported team during testing using creative problem solving skills

Data Analyst / Co-Founder Herchar Dotcom Pvt. Ltd., Kathmandu, Nepal Feb 2018 – Sep 2019

Directed 18 staff of an online handyman service

Acquired 500 customers (individual, corporates, etc) through digital marketing( eMarketing and social media) and achieved profit revenue of over $70K

Forecasted market data to identify patterns and trends, added 12 services to increase customer base using knowledge of statistics and experience using Google Analytics to achieve strategic goal

Documented budget of $105K utilizing Excel increasing budget cuts by 10%

Slashed payroll administration costs 15% by negotiating pricing and fees, while ensuring the continuation and enhancements of services. Tools utilized: SQL, SPSS, Google Analytics and Excel

Certificates

Mimic Pro Digital Marketing Stukent June 2020

Scientific Data Processing Qwiklabs Mar 2020

Completion of Baseline: Data, ML, AI Qwiklabs Feb 2020

GCP Essentials Qwiklabs Feb 2020

Google Analytics for Beginners Google Website Analytics Strategies Sept 2020

Python and SQL TestDome Jul 2020- Jul 2023

SQL TestDome Jul 2020- Jul 2023

Contact this candidate