Sales Representative

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Vasu Govender 071-***-****

asu Govender

GENERAL MANAGER RETAIL

Name : Vasu

Surname : Govender

Race : Indian

ID : 680**********

Place of birth : South Africa

Drivers License : Code 08

Executive Summary

High capacity seasoned experience in sales initiatives, new business development, multi product management, strategic planning, and industry networking initiatives in mass retail environments. Entrepreneurial leadership in growing and supervising regional stores, rolling profit orientated merchandising programs as well as surpassing sales and profit for the retail sector.

General Manager with an in-depth knowledge and practical experience in recruiting, training, mentoring, coaching, and developing staff in large consumer-focused store operations. Strong budgeting, sales forecasting and merchandising background coupled with an exceptional sense of customer service and detailed knowledge of cash/inventory management. Broad skills in educating personnel to achieve exemplary standards in customer service, building teams and ensuring achievement of organisational goals. Active involvement at the forefront of implementation of COVID safety government regulations in store whilst making strategic decisions including efforts to curb setbacks and maintain overall wealth and cashflow of the business. Utilising my passion for sales and delivery I have achieved numerous roles into progressive responsibility. I am a GM that has worked my way up through the ranks across multiple departments. As a result, I have all round expertise within Operations as well as the competence to identify and implement continuous improvements that enhance productivity, engage employees, and transform customer experience. My mission statement to my staff is driven by service excellence “Wherever you are, Whatever you are give your best” and this is exemplified through an excellent track record of service improvements, and incremental revenue generation which I have held to date.

Achievements

• Record setting background as Top Manager, Revenue Generator and Team Builder in all aspects of business growth, including competitive analysis, target marketing, inventory control, brand positioning, labour relations and regulatory compliance

• Successful development and implementation of market strategies and high impact business plans with a visionary approach, ensuring high-growth revenue results

• Expertise in the negotiation and execution of complex projects, contract as well as deals with top management and key decision makers

• Full familiarisation with P&L budgeting and cost reductions

• Effective hiring, training, training, supervision, mentoring, deployment, and development of reliable personnel at management, staff, and field levels

• Mentoring and motivation of teams to achieve peak performance, penetrate competitive markets, maintain peak quality service, and meet aggressive business objectives

• Multi-tasking talents in team formation, organisation, needs analysis and attention to detail in time sensitive situations

• High exposure to regional markets and consumer-facing environments

• Focused skills in operational excellence, business expectations, relationship building, change management, positive attitude, and executive accountability

• Turned the weakened financial position of SPAR entity due to COVID 19 by o Combatting low gross profit percentages

o High shrinkage/wastage from 21.9% decreased to 16.2% o Increased staff discipline

o Improved sales growth rate by 14.5%

o General poor housekeeping was dealt with

V

1 Parkway Drive

Braelyn Park

East London

Cell: 071-***-****

Email ******@*****.***

Alternate: Nimi Naidoo 079-***-****

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Vasu Govender 071-***-****

o Previously failed audits (food/safety) were turned around, where new audits were passed with a minimum 80% rating.

Areas of Experience

Sales Strategies,People Development, Performance Metrics, Competitive Analysis, Workforce Planning, Business Savvy, Financial Acumen, Profit and Loss/Budgeting, Operational Streamlining, Cost Controls, Strategic Planning, Service Culture, Team Motivation, Store Operations, Social Media, Customer Engagements, Community Involvement, Loss prevention Strategies

Professional Experience

General Manager

2017 – Current

Spar

The Moldenahuer Group/South Africa

• Directing floor level activities, ensuring high quality customer service as well as resolving store related issues.

• Establishing sales targets and managing budgets to meet these targets, and maximise profits o Targets are broken down monthly-weekly-daily

o Continuous variance analysis and revision of operational strategies to address shortcomings.

• Forecasting processes and costing activities that consider the following o Base cost of products, promotions, discounts, inflation, and income-earning capacity of target market.

• Preparation of reports

o Promotional reports

o Out of stock reports

o Weekly Stock take Reports

o Negative sales reports

o Taxes such as VAT and income tax reports for head office

• Managing staff

o Overseeing performance management evaluation

o Conducting interviews

o Providing training

o Mentoring and coaching

o Developed new and low performing sales associates, educated personnel on sales methodologies and store offerings

o Implemented new recruiting strategies to attract extraordinary sales personnel o Staff schedule preparation

• Manage merchandise selection, window displays and stock levels by working directly with vendors

• Work with corporate management to develop local marketing and advertising strategies

• Applied strategies that improved shrink percentage for five years

• Maintain key contact with suppliers to secure key business agreements

• Maintained price accuracy of goods and ensure adequate stock levels

• Support sales floor by implementing process improvements

• Lead service desk team in handling returns exchanges and complaints by customers

• Avoid stock puts by ensuring that procurement is relevant. This is achieved by efficient forecasting processes

• Ensure that the Spar quality and control standards are implemented and operating efficiently at 4 stores

• Disaster and recovery planning especially due to COVID 19 2012-2017

Rhino Cash and Carry

General Manager

• Responsible for making tough decisions and providing direction, guidance, and support to a team, labour relations and disciplinary procedures

• Making Staff employment and termination decisions

• Supervising junior staff members and keeping an eye on their performance

• Cutting down on all excess wastage and unnecessary expenditure through superior merchandising

• Assessing strengths, weaknesses, and threats of competitors

• Building employees morale and self esteem

• Scheduling staff work rotas for the week

• Managing sales Forecasts, financial budgets, costing 3

Vasu Govender 071-***-****

• Ensuring world class stock audits

• Creating an operating environment that assures high performance through: o Effective retail analysis, space buys, effective shrinkage control, buying and negotiations, merchandising, promotions, store ranging, stock allocations

• Ensuring compliance with relevant health and food legislation

• Managing any significant issues that may arise and affect the operations of the business BP Franchise Owner 2002-2012

• Monitoring of sales

• Profit and Loss

• Staff issues

• Franchise meetings

• Growth and market conditions

• Dealer margins

• Marketing conditions

• Staff compliment

• Continuous changes in the fast food market

• Turnover changed according to petrol price

• Margins remained the same with guaranteed profits

• Profit margin varied – worked on a 45% profit margin

• Buying and merchandising

• Health and safety

• Oversee petrol deliveries

Natural Beverages 1997-2002

• Sales Representative and Key Accounts for the Wine Category for Eastern Cape

• Brand management

• Promotions

• Sales

• Customer Care

Boxer Cash and Carry 1993-1996

• Administrative Manager

• Buying and ordering

• Shrinkage Control

• Costing for service departments

• General Costing

• Bank reconciliation statements

• Receiving reconciliation

• Merchandising

• Store arranging and rearranging

• Promotions

Ok Bazaars 1987-1992

• Perishable Buyer

• Ordering

• Merchandising

• General Housekeeping

• Pricing and Costing

• Promotions

Education

Matric – Tongaat Secondary 1986

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Vasu Govender 071-***-****

Courses

Arch Retail Systems

Sigma Systems

Food Safety – Divesey/QPRO

Conflict Management

CATMAN (Merchandising plus ranging)

Management (General)

Safety

Finance

Expenditure

Marketing

Promotions

House Keeping

Interests

Fishing, camping, sports participation: cricket, soccer, swimming, gym REFERENCES

Massmart

Operations Director- 076-***-****

Spar

Nigel Connelian

MD- 082-***-****

Dean Moldenhaver

HR Manager – 076-***-****

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