Nita. Karunakaran. Nair

D*/*, Jitendra Heritage, Sutarwadi, Pincode - 411021, Dist -Pune, Maharashtra

adidar@r.postjobfree.com, Phone no: 942-***-****

CAREER PROFILE

Creative, skilled, and accomplished content writer with vast experience in content creation for Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Online, and Offline Marketing Collateral. Seeking a position in an organization where my skills and proficiency will be utilized to the fullest.

PROFESSIONAL STRENGTHS

Possess over 14+ years of progressive experience as a web content writer and manager with an eye for keyword mapping

Ability to generate content in a clear and precise manner

Exceptional written and verbal communication skills

Extensive knowledge and experience of web promotion tools

Ability to write content according to international & domestic clients’ requirements

Possess excellent organizational and management skills

In-depth knowledge of online research with excellent analytical skills

Ability to write in a variety of styles and formats for multiple audiences

In-depth knowledge of writing and formatting resumes

Effective communicator - can liaise with clients and communicate ideas with a wide range of people

Resourceful, proactive and love to take the initiative to begin and end a project

Highly organized - can prioritize work schedules, manage time effectively and meet deadlines

Target oriented and ability to perform tasks within a limited period of time

EDUCATION SUMMARY AND CERTIFICATIONS

M.Sc - Physics, University of Mumbai, May 2005

B.Sc – Physics, University of Mumbai, May 2002

Post Graduate Diploma in Human Rights from IIHR New Delhi

Certificate course in Animation, EDIT Institute (Dombivili)

PROFESSIONAL EXPERIENCE

June 2017– Present, Content Team Lead, Futurism Technologies

Futurism Technologies is a leading CMMI Level 3 company providing Digital Transformation services to clients in North America, Europe, and Australia. The company helps clients to unlock opportunities in digital landscape through its broad spectrum of services including Application Development and Maintenance, Artificial Intelligence, Big Data, Business Intelligence, Internet Marketing and Brand Consulting.

As a Content Lead at Futurism Technologies my responsibilities include:

Creating various types of engaging web promotion, social media optimization, offpage optimization, and inbound marketing content for in-house and client projects.

Collaborating with marketing and design teams to develop online and offline marketing content for in-house projects and client projects.

Coordinating with the HR team to create job description templates, HR manuals, and other internal documentation.

Bifurcating and assigning content requirements to the team of writers and consultants.

Liaising with content writers to ensure content quality and brand consistency .

Creating content writing templates for internal uses.

Developing content writing and editing guidelines and ensuring content team compliance.

Editing, proof reading, and improving content created by other writers.

Liaising with clients to understand their content requirements, and feedback on the current content.

Coordinating with the content team and other internal departments to ensure fulfillment of those requirements.

April 2016– May 2017, Senior Content Writer, Futurism Technologies

Futurism Technologies is a leading CMMI Level 3 company providing Information Technology services to clients in North America, Europe, and Australia. The company provides information technology services including Application Development and Maintenance, Artificial Intelligence, Big Data, Business Intelligence, Internet Marketing and Brand Consulting.

As a Senior Content Writer at Futurism Technologies my responsibilities included:

Web Promotion Content- Developing webpage contents, as well as promotional contents such as articles, blogs, short descriptions, and taglines for on-page optimization of the website.

Social Media Optimization - Creating short and long descriptions for posting into the Facebook, Twitter, and other social media websites.

Product Reviews: Creating product reviews for posting on the website or guest websites.

Guest Blogging: Creating matter related guest blogs for posting on well-known niche related review sites, blogging platforms, and industrial forums.

February 2012– March 2016, Senior Content Writer, Direct Promotionals

Direct Promotionals is a leading American promotional product distributor offering customers a vast selection of promotional products for goodwill building and advertising purposes. Headquartered in Durham, North Carolina, Direct Promotionals offer variety of products that can be customized with company logos or message for distribution at business events.

As a Senior Content Writer at Direct Promotionals my responsibilities included:

Web Promotion Content – Developing web content, and creating web promotional materials such as Articles, Blogs, Product descriptions, infographics and Facebook marketing text. And supporting SEO to promote it through various online channels to increase the site popularity. Overlooking content entry into CMS systems in Wordpress, Drupal, Jhoomla.

Editing - Mentoring junior content writers and proof reading their articles to make them error free.

Team Management - Managing and coordinating a team of junior writers working on different company websites.

Internal Communications – Coordinating with senior management to create internal company policy documents, job classifications and regulatory documents.

Research and Marketing Strategy Development – Reviewing competitor's website and developing marketing strategy for the month.

Website Optimization- Individual product page and web page optimization.

Customer Support – Interacting with customers and offering them information and support regarding the product.

Social Media Content Creation – Contributing marketing content for product website profiles across various social media websites such as Facebook, Twitter and Opensky by following content guidelines.

October 2009– December 2011, Senior Proposal Writer/Business Analyst, Ascella Technologies

Ascella is a CMMI 3 certified IT company that serves various Federal, State Government and Commercial Organizations in USA by developing and deploying Customized Open source Business solutions.

As a Proposal Writer/Business Development Executive at Ascella Technologies my responsibilities included:

Business and marketing communications - Writing brochure content, capabilities statements, corporate overviews, company past performance case studies, presentations etc.

Office communication – Minutes of meetings, agendas, follow-up correspondence as required

Interface Designing-Designed SharePoint and provided creative inputs to the betterment of the software.

Technical writing - Process documentation for quality control procedures such as CMMI Level II and III; Processing financial documentation for DCAA audit, write, review and edit material to support the Ascella-EJYOTHI services portfolio such as user guides; write, review, edit and format responses for solicited and unsolicited government and private sector proposals and requests for information, request for proposals, request for quotes or expressions of interest, requests for proposal, request and other business development related writing as required.

February 2008 – February 2009, Senior Content Writer, and Online Marketing Executive, Tulip Lab Private Limited

Tulip Lab is a leading global marketer of Pharmaceutical products and a major online retail supplier of electronics, textiles and herbal products.

As a Senior Content Writer and Online Marketing Executive my responsibilities included:

Researching, conceptualizing and writing unique content for selective company websites, generic websites, templates, and blogs

Reviewing the work of junior content writers and guiding and mentoring them to attain their work requirements

Providing content for Newsletters (Internal and External), Press releases and articles on various topics.

Ensuring that the content supports the SEO activities as well through the generation of keywords

Editing and proofreading the content

Reviewing the existing website content on a regular basis and editing to keep the websites updated

Writing unique titles and descriptions for various web pages

January 2007- February 2008, Copy writer, HTML support, SEO optimizer, Acenet India Private Limited

Acenet India Private Limited is a Mumbai-based website development company offering a complete circle of services from web development to online marketing.

As a copywriter and SEO development head at Acenet my responsibilities included:

Mentoring the SEO Team

Developing Marketing Strategy for the websites

Creating content for the website and web promotion

Using web tools to track site traffic, rankings, and ultimately sales.

Identifying and implementing strategies for increasing site traffic through organic search listings without being blacklisted

Researching and resolving HTML code and content, link architecture and navigation issues

Assisting in layout of web pages when required

Continually monitoring organic search rankings to increase traffic and sales

Analyzing website strategies and translating qualitative or anecdotal data into recommendations and tactics for revising the strategies

Creating and reviewing regular sales reports for various online sites and promotions

Researching keywords using Google, Overture, Word Tracker and internal tools

Coordinating with Programmers to create help texts for various applications

August 2005 – December 2006, HTML DEVELOPER and Content Editor, Spursh Solutions

Spursh Solutions is a part of Dimidium Solutions Inc., a company that focuses on offering custom-made services to corporate and government organizations in various domains.

As a HTML Developer/Content Editor at Spursh Solutions my responsibilities included:

Developing online course site for Omega Corporation Inc (Canada) using Dream weaver and HTML

Editing and rewriting content for School lessons

Developing lessons for online courses in Flash

Incorporating images and sounds in lessons

Editing the contents for various online courses

Working as per Omega Corporation regulation to maintain 508 compliance

Performing quality check before okaying the contents for clients preview

Working on TSIS (Turning Service Into Sales) which was based on flash software files

Handling Codec software which relates to Codebaby video files

Working in Photoshop and Fireworks for image editing

EXTRA CURRICULAR ACTIVITIES

Stood 2nd in Intra University Paper Presentation competition.

Writing essays and papers on current issues like Human Rights violations

Won several prizes in essay competitions at School and College Level

Cleared UN International talent search exams at Junior and Pre senior level with first division

Represented School at the Regional Level as Kabbadi Player.

ADDITIONAL INFORMATION

Date of Birth

27/09/81

Nationality

Indian

Marital Status

Married

Languages Known

English, Hindi, Marathi, and Malayalam

Hobbies

Music, writing essays, reading, computers, surfing internet, watching web series

Passport

Yes (Passport no: S0128728)

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