DAVID C. AUSTIN

adicwh@r.postjobfree.com

**** ******** ****, ********, ** 90505

310-***-**** • LinkedIn Profile • Website, Blog, & Samples

Integrated Marketing, Communications, Creative Production

Marketing Manager • Brand Communications Manager • Solutions Design Manager • Proposal Writer Technical Writer • Content Developer • PR • Content Manager • Process Developer • Cross-functional Training • Project Manager • UI Developer • Art Director • Webmaster

Exceeded growth objectives year over year • New product launch • Increased SEO by 700%

WORK EXPERIENCE

Ceemi Agency, Carson, CA Sept 2020- Nov 2020

Consultant, Strategy Manager

Digital Marketing Agency

●Managed and developed internal workflow processes

●Provided costs/benefits analysis for professional services

●Assumed roles for traffic and project management

●Lead generation services using Google Ads, elevating typical CTR averages of 2.75% to more than 6.5%.

●Provide design services as needed for web, graphics, and video

CreativeDetailer, Inc., Torrance, CA Oct 2018 – Sept 2020

Consultant - Strategist and Content Developer

Digital Marketing Agency

●Provided strategic direction and branding including messaging for communications and creative media

●Optimized existing client materials through a research-based, reiterative, technical writing process

●Transformed user experiences leveraging video, creative content, writing, and graphics

●Reduced costs through 3rd party consolidation and management including print vendors, signage, stationery, and forms

●Managed Google Analytics, metrics reporting, and PPC campaigns, email response, personas, and targets

●Drove search engine visibility (SEO) exponentially by at least 400% per client

Contractual and freelance services include web development, SEO, PPC, photography, video production, graphic design, print production, and digital production services: Past and present clients include:

The Courage Course, Ranchos Palos Verdes, CA

Volo Move and Align Chiropractic, Redondo Beach, CA

1000 Folded Cranes Acupuncture - West Hollywood, CA

WellNow Urgent Care, Huntington Beach, CA

AIM Sports Medicine, Hermosa Beach, CA

RxVantage - Manhattan Beach, CA

DCI Communications, Irvine, CA

Snyder Optometry, Alhambra, CA

University California, San Diego – Department of Radiation Oncology, San Diego, CA

21st Century Oncology, Manhattan Beach, CA

Health & Vitality Center, Santa Monica, CA

Barbara Grace DDS, Torrance, CA

En Pointe Technologies, Inc., El Segundo, CA

Soft Tissue Integration, Torrance, CA

Bruce Hayden, MD, Murrieta, CA

Schwartzkopf Professional, Culver City, CA

Christopher Titus (Comedian & Actor),

North Hollywood, CA

West Hollywood Interior Design, West

Los Angeles, CA

South Bay by Jackie, Palos Verdes, CA

L.A. Care Health Plan, Los Angeles, CA Mar 2018 - Oct 2018

Internal Communications Manager (Contract)

Public Health Plan

●Developed a best practices model, process, version control, and workflows for content and CRM that is still in use today and that did not exist prior

●Managed all intranet communications activity and enhancements for stakeholders, including the development of creative content for HR, Ops, PM Information Office, ERGs, and Customer Solutions

●Produced video and photographic sessions for stakeholder presentations, training, and outreach

●Developed and launched an internal blog that elevated inter-department engagement by 900%

Sun Chlorella USA, Torrance, CA Jan 2017 - Jan 2018

Brand Communications Manager (Contract)

B2C, Channel Sales, eCommerce

●Managed all communications activities spanning B2B and B2C including strategy, copywriting, technical writing, design implementation and production (5 million+ direct mail pieces produced annually)

●Manage print production deliverables and direct mail efforts including on-site press checks, color testing, QA, and vendor compliance

●Developed and launched their new e-Commerce website for all B2C sales in less than 7 months

●Developed language and DTC compliant copy that outperformed controls over existing marketing pieces

●Wrote budget and project plans, maintained content libraries and taxonomies, while overseeing I.T. and Regulatory staff seamlessly as an additional responsibility

Creative Direct Marketing Group, Torrance, CA Jun 2014 - Sept 2016

Art Director & Lead Designer (Contract)

Advertising Agency

●Provided strategic and creative direction for all B2B and B2C direct marketing campaigns from

$50,000 - $2.8M

●Managed all marketing deliverables, campaign budgets, design concepts, ads, landing pages, print production, including magalogs, news-a-logs, BREs, brochures, and other traditional and direct mail media

●Provided direct marketing strategies, intelligence, and analysis including copywriting, version control, and analytics for large scale marketing campaigns

●Provided database and analytics reports using MySQL and Google Analytics, while also providing video production, on-site press checks, and PMS color verification for stakeholders. Services include email marketing, retargeting/remarketing, database management, PPC, and Facebook ads

●Served as webmaster for 200+ domains, hosting accounts, hand-coded and CRM client sites and direct marketing landing pages, SEO, WSO, Theme Management, A/B testing, Retargeting/Remarketing, Drip Campaigns (Humana, Long Island Iced Tea, Stevia, 1-800 Contacts, The Street, Health Alert)

Vantage Oncology, Manhattan Beach, CA Jun 2006 - Apr 2014

Marketing Manager (FT)

Healthcare - Oncology Services & Management

●Provided cradle-to-grave management of all marketing projects, planning, communications, branding, style guides, campaigns, print production, budgets, and fulfillment services for teams including physician and patient educational materials

●Reduced marketing, digital, and related consumables cost by more than 150% for stakeholders by developing effective in-house processes, workflows, presentation, clinical reports, technical writing, best practices, and establishing/negotiating 3rd party printing and signage contracts

●Created and deployed visual media, design, graphics, print media, education materials, video production, photography, stakeholder presentations, collateral, stationery, technical writing, brochures, trade show booth design, tradeshow operations, town hall meetings, market-centered signage, and advertisements

●Help grow the company from 14 treatments facilities to 64 nationwide in just 8 years

En Pointe Technologies, El Segundo, CA Jan 1997 - Jun 2006

Solution Design Manager, Media Development Specialist (FT)

I.T., Services, SAAS, Cloud Services, Installation, Custom Configuration - B2B

●Provided marketing intelligence, planning, and reports for stakeholders and sales teams company-wide as wells as management of other programs (over $3.2M in realized savings via in-house production services)

●Management and production of all B2B and partner outreach messaging, best practices documentation and archives, change management, RFP/RFI, white papers, technical writing, and forward-facing literature, company brochures, video presentations, product print materials, interactive media, tradeshows, web content, advertisements, email campaigns, lead-gen, and technical graphics, worked with programmers to develop SAP modules and provided QA testing

●Helped grow the company from a $120,000,000 business to $700,000,000 in just 5 years

EDUCATION

University of Phoenix, Phoenix, AZ 2018-2020

Bachelor of Science, Communications & Integrated Marketing

●Honors distinction (Summa Cum Laude)

●National Society of Leadership and Success

●American Psychological Association – Honors Writer

University of California Los Angeles, West Los Angeles, CA 2019

Recertification: Emergency Medical Technician (Trauma, Medicine, Transport, Safety)

● NREMT Registry E3305627 03/31/2021

● California Registry E128424 02/28/2021

Santa Monica College, Santa Monica, CA 1992-1993

Associate of Arts

● Fine Arts, Computer-Aided Design (CAD), Communications

Project Management, Team Management, Copy Writing, Technical Writing, Proposal Writing, RFP Response, Process Validation and Development, PR, Compliance, Web Design and Development, SEO, SEM, SSL, Google Analytics, PPC, Campaign Management, Social Media, Digital Analytics, Insights, Graphic Design, Typography, Print Production, Brand Management, Direct Mail, Video Production, Video Editing, Animation, Photography, Pro Retouch, Blog, Adobe Analytics, Hootsuite, Facebook Insights, Salesforce, Trello, Wrike, Huddle, Jira, WordPress, Drupal, Squarespace, Odoo, SAP, SAAS, WebMaster, G Suite, Adobe Creative Cloud – CS Apps: Photoshop, Illustrator, InDesign, Dreamweaver, Premiere Pro, After Effects, Cinema 4D, Media Encoder, etc., HTML, CSS, PHP, XML, Java

David C. Austin

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