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Social Media Digital Marketing

Location:
La Jolla, CA
Salary:
50,000
Posted:
December 04, 2020

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Resume:

ANTHONY YABUKI

858-***-**** adic1u@r.postjobfree.com

EDUCATION

California Polytechnic State University, San Luis Obispo (Cal Poly) Sep 2017 – June 2019 Bachelor of Arts, Philosophy (Concentration: Ethics in Business, Science, & Technology) Minor, Psychology

Senior Thesis: “The Ethics Surrounding Business Strategy - A Case Study on Uber Technologies, Inc.”

• Examined the classification of driver as independent contractor a how similar companies (ex. Lyft, Postmates) are different.

• Analyze the questionable practice on the part of executive order that impact the consumer. PROFESSIONAL EXPERIENCE

Cal Poly Ethics & Emerging Sciences Group San Luis Obispo, CA Research Assistant - Business Strategy and Market Research May 2019 – Nov 2019

• Assist top educators and industry leaders with a confidential business project in the fair-trade product industry

• Manage and consult on key growth and strategic projects to develop the business proposal into a viable and operational startup Lucra Cars San Diego, CA

Project Manger - Growth & Development Manager June 2017 – Oct 2018

• Developed and managed the company’s overall business strategy, profitably increasing leads by 250%

• Meticulously reworked direct-to-consumer (paid and organic) marketing strategies to maximize lead-to-opportunity conversion

• Increased organic social media reach by 2,600%, consistently measured KPIs & essential metrics to ensure successful growth

• Improved business processes and maximized productivity by implementing a streamlined internal communication plan

• Launched a new customer interaction strategy, successfully improving customer satisfaction and efficiency WhiteFox Defense Technologies San Luis Obispo, CA

Project Manger - Market Development Manager Sep 2017– Apr 2018

• Served as the Subject Matter Expert for market analysis and pricing strategy projects

• Analyzed key data to assist with the creation of a successful go-to-market plan and overall growth strategy

• Worked alongside executive team to develop new paths for product and business development

• Assisted the Director of Finance with preparing for a $2M Seed funding round Shift Technologies San Francisco, CA

Business Operations Associate, Logistics & Inventory Management Associate Oct 2015 – May 2017

• Managed sales, delivery, and finance operations for vehicles ranging from $20,000 - $150,000 while consistently exceeding goals

• Assisted both external and internal operations managers with overseeing daily field operations and ensuring the startup’s online- driven business model was successfully executed while the company was undergoing major growth

• Coordinated key operational initiatives with external vendors, ensured all contracts were executed correctly throughout all stages

• Worked cross-functionally with Engineering teams to field test internal-use applications

• Updated inventory and customer profiles on Salesforce (SFDC) daily Dave Kaplan Management & Surfdog Records San Diego, CA Lead Intern Jan 2014 – June 2015

• Served as the lead point-person for all intern projects and led communication between interns and executives

• Created and managed a full-cycle plan for nationwide consignment sales for all label artists

• Implemented digital marketing strategies for all artist and label accounts reaching 20M+ followers across all platforms

• Designed, led and executed a continued LATAM-market promotional plan for an album release that reached Top 100 charts

• Analyzed Nielsen data to pinpoint key trends, assisted with overall artist management & promotions for all label talent

• Led copyright compliance projects, particularly regarding copyright infringement online for all label artists INVOLVEMENT

Alpha Sigma Phi Fraternity - Iota Chi Chapter San Luis Obispo, CA Vice President - Member Retention, Founding Father Sep 2018 – June 2019

• Planned and executed the chapter’s calendar, maintaining good relations with on-campus organizations and the University

• Planned and executed crucial, high-budget events and manage a yearly budget of $25,000

• Managed a fifteen person Member Retention committee

• Assisted the President in overseeing and managing the entire organization and executive board

• Manage communication with talent for event, and draft rider contract Cal Poly New Student and Transition Programs San Luis Obispo, CA Week of Welcome Orientation Leader Mar 2018 – Sep 2018

• Completed a quarter-long program that included leadership, awareness, and inclusivity training

• Planned and led a week-long program to help incoming students successfully transition to Cal Poly SKILLS & CERTIFICATIONS

• Bilingual Spanish - Complete Fluency

• Proficient in Microsoft Excel & Office Suite, Google Suite, SFDC, social media platforms, metric & KPI analysis, basic SQL



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