Catering Sales Manager / Event Sales Manager

PAIGE A. MCFARLAND

301-***-**** **************@*****.***

SPECIALIZED SKILLS AND QUALIFICATIONS

I am a self-motivated professional with a proven track record of success in event sales, event coordinating, customer service, sales, management, and marketing.

Energetic catering and event sales manager experienced in planning and executing upscale, private events for an affluent client base.

Strong leader and facilitator who excels in maintaining productive and collaborative relationships with management, staff, and clients.

Increased event sales by 30% through building relationships with DMCs, local businesses, concierge, and sales calls.

Devoted worker with great work ethic and great active listening skills.

Able to communicate effectively and work well with others to achieve desired goals.

Excellent at critical thinking, judgment, and decision-making skills.

Proficient in Tripleseat, 7Rooms, OpenTable, Microsoft Office, Salido, Avero and Adobe. RELEVANT EXPERIENCE

FREEHAND MIAMI (Generator Brand), Miami, FL December 2019 – March 2020 Area Director of Catering & Event Sales (Freehand Miami & Generator Miami)

Continued with the previous duties as Catering & Event Sales Manager and adopted an additional property (Generator Miami) and duties including and not limited to: o Point of contact and oversaw all private events/ large events/ buyouts of 13 or more with a maximum of 350person event for each property. o Hosted mixers for repeat clients, concierges, DMC, private event coordinators to help prospect and retain future business for each property. Catering & Event Sales Manager January 2019 – December 2019

Primary point of contact for event and large party prospects and clients. Responsible for coordinating all aspects of events bookings, from initial inquiries, menu building, event details, price negotiation, and post sales follow ups.

Responsible for effectively selling and servicing events within the hotels Food & Beverage venues: Broken Shaker and 27 Restaurant & Bar, & Secret Garden Outdoor Private Dining Space. Including menu planning, agenda setting and restaurant/hotel meeting services.

Conducted walk-throughs with potential and current clients whenever necessary. Designed and assisted in the development of catered menus.

Worked closely with outlet managers, GMs and Executive Chef to assure service team is well prepared for event execution.

Customized contracts and collected payment details as well as overlook billing and worked closely with the accounting department.

2019 - Increased revenue by $116K year over year. ETARU Restaurant (Zuma Restaurant Brand), Las Olas & Hallandale Beach, FL March 2018 – December 2018 Events & Marketing Manager

Planned and executed all marketing initiatives for both ETARU locations.

Managed all social media platforms.

Created and maintained all meeting agendas with PR team, and directors for marketing initiatives and events.

Managed BEO system and proper updating of all departments as to BEO initial distribution and all subsequent BEO or event alterations.

Managed concierge program for both locations.

Managed all creative content.

Reception Manager / Events July 2017 – March 2018

Managed a team of 7 receptionists for scheduling, supervising and training.

Managed all large party, event, and private dining inquires.

Planned and executed all large party, events, and private dining booking ranging from 10-300 attendees.

Managed reservation booking system and liaison with reservation manager. Mr. Chow Enterprises W South Beach, Miami, FL October 2015 – August 2017 Event Coordinator

Solicit and responded to all prospects and returning clients for Buyouts and Private Dining events.

Negotiated all aspects of private dining events, to include pricing, décor, and menus.

Drafted and presented proposals and contracts for private events.

Executed each event by attending and managing staff to ensure specifications and details exceed the clients’ expectations.

Planned and executed more than 75 private dining events for both new and returning clients ranging from 25 to 400 attendees.

Cater to all VIP guests and guests who frequently dine at the South Beach location.

Supervised between four and six hostesses to facilitate an exceptional experience for each of our guests. Lead Hostess/Executive Assistant to GM September 2014 – October 2015

Managed a team of 5 hostesses for scheduling, supervising, and training.

Greeted clients and checked them in for dining.

Managed reservations over the phone and through the OpenTable platform.

Communicated with the Maître’ D reservation books and order of arrival in high volumes.

Managed a maximum of 1000 covers for dinner service. (During High Season “Art Basel Week”)

Assisted GM with schedule and meetings.

OTHER EXPERIENCE

CanvasFab, Miami, FL September 2014 – July 2015

Partner/Chief Marketing and Account Specialist

Acted as point of contact for all professional accounts and managed all bulk order accounts.

Recruited celebrities and public figures for marketing campaigns and managed all social media content, such as Sean Paul, Young Jeezy, DJ Drama, Jessica Burciaga and many local and national tastemakers.

Created and maintained partnerships with other local businesses. MIA Design Group, Miami, FL January 2013 – July 2014 Sr. Customer Service Manager / Local Marketing & Account Manager

Managed between 20 and 25 commercial and wholesale accounts.

Consistently exceeded sales objectives for management of high-volume accounts.

Created and implemented a spokesperson program which featured several celebrities, including Rachel Kate from HGTV and Bill Levy, Grammy-nominated art director of Jesus Christ Superstar. EDUCATION

Barry University, Miami Shores, FL December 2012

Bachelor of Science, Business Administration

Concentration in Marketing

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