B EVERLY G AIL L IM,APRN- BC,AU .D

561-***-**** adib5d@r.postjobfree.com Linkedin.com/in/Beverlylim

P ROFESSIONAL P ROFILE

Results oriented leader with 25+ years of progressive operations, innovative service development, and sales management experience in the healthcare industry. Proven track record of development and growth of multiple healthcare services, including product and service startups. Strategic thinker with exceptional ability to analyze and connect the dots to drive clinical and financial results. Skills include Healthcare Operations, Business Development, Sales and Marketing Management, People Development, Business and Competitive Intelligence, Customer Engagement. Extensive knowledge of sales CRM, data analytics/visualization and healthcare platforms. C ORE C OMPETENCIES

§ Strategic Planning § Marketing Plan Development

§ Proposal & RFP Management § Content Development

§ Sales Enablement/Training § CRM and Operation Automation

§ Financial Budgets/Reporting § Competitive Intelligence

§ Lead Generation § Customer Satisfaction & Creative Direction

C AREER H ISTORY & P ERFORMANCE

MEDNAX SERVICES, INC. 1993 TO 2020

Sunrise, FL

MEDNAX is a national medical group that comprises the nation’s leading providers of neonatal, anesthesia, maternal-fetal and pediatric medical surgical subspecialty services . The Company was founded in 1979, and today, through its affiliated professional corporations, provides services through a network of more than 4,300 physicians and 3,200 advanced practitioners in all 50 states and Puerto Rico. MEDNAX also operates a consulting services company. MEDNAX is a publicly traded company on NYSE: MD. Vice President, Business Development 2014 - 2020

• Expansion of RFP and proposal leadership scope to include national sales and key account management teams with consistent win rate

• Manage sales intelligence/market research team in delivering quarterly updates to national and regional target market reports for nurturing organic growth pipeline, in addition to RFP oversight duties

• Support sales training initiatives and provide individual support to new sales leads

• First to develop sales team, sales marketing and sales data metrics. Vice President/Program Development and Marketing 2014 – 2013

• Facilitated oversight of marketing team and development of hospital contract RFPs and proposals

• Developed key market segmentation reports and other metrics to support sales in strategic planning efforts

BEVERLY GAIL LIM

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Vice President/Pediatrix Metabolic Screening 2004 - 2007

• Promoted education and sales of improving metabolic screen for newborns

• Member of CLSI committee to create protocol and guidelines Vice President, Newborn Hearing Screen 1996 - 2000

• Created formal, turnkey newborn hearing screen program to identify infants at risk for hearing loss

• Grew program to 450 hospitals nationwide

• Participated on 16 State Task force and Advisory committees to develop legislation and design protocols for newborn hearing screen programs

• Developed patent for ear disposables to improve design and reduce costs

• Developed technology with Intelligent Hearing Systems to improve hearing screen technology that reduced false positive sand false negatives

• Fiscal responsibility $80+ million budget

• Honors:

• 2014 ASHA Convention, Orlando FL. 2013 Editor’s Award American Journal of Audiology. “Utility of Genetic Testing of Late-Onset Hearing Loss in Neonates.” Vol. 22, Issue 2, December 2013

• 2003 Business Woman of the Year Award - Corporate Executive/Professional Services South Florida Business Journal

• 2001 Certificate awarded for dedication, commitment and service to the First Sound Advisory Council, State of South Carolina, Department of Health and Environmental Control, Division of Children with Special Health Care Needs

• 2000 Outstanding service to the children of Texas-State Flag Presentation by the Texas House of Representatives and the Texas Hospital Association Director, Neonatal Nurse Practitioner Program 1996 - 1998

• Grew the NPP team from 9 to over 100.

• Developed a NNP “back up team” licensed in several states to promote uninterrupted patient care Assistant Director, Neonatal Nurse Practitioner Program 1994 - 1996

• Provided executive support to grow a fast growing company

• Managed schedules and payroll

E DUCATION & P ROFESSIONAL D EVELOPMENT

Doctoral Audiology (Au.D.)

Nova Southeastern University - Davie, FL

Bachelor of Science Degree in Nursing (B.S.N.)

Lynn University- Boca Raton, FL

Advanced Neonatal Nurse Practitioner (A.P.R.N.)

All Children’s NNP Program- St Petersburg, FL

Associate Degree in Nursing (A.D.N.)

Miami University- Hamilton, OH

BEVERLY GAIL LIM 3

Professional Memberships:

American Marketing Association

American Hospital Association

Medical Group Management Association

American Medical Group Association Marketing & PR Leadership Council Society of Competitive Intelligence Professionals

Certifications & license:

BLS, ACLS, PALS, NRP, EKG

Management and Strategy Institute-Lean Six Sigma Black Belt (LSSBB)™ Multi-state RN license

APRN-NCC certified

Peer-reviewed Publications

Lim BG, Perez-Abalo M., Gerstenberger J., Flowers Morales S. Some Permanent Hearing Loss is Missed When “Switched Ear” Passes are combined for Determining Screening Results. The Journal of Early Hearing Detection and Intervention (2017) Vol 2 (2): 48-55. Lim BG. Utility of Genetic Testing of Late-Onset Hearing Loss in Neonates.” Vol. 22, Issue 2, December 2013.

Lim BG. (member of the Publication Committee and Assignments for the Surgeon General's Call to Action) Closing the Gaps in Services for Infants and Young Children with Hearing Loss. Washington DC: Office on Disability, Health and Human Services, 2007. Nance W, Lim B, Dodson K. Importance of congenital cytomegalovirus infections as a cause for pre- lingual hearing loss. Journal of Clinical Virology (2006) 35:221-225. Lim BG (member of the Genetic Evaluation of Congenital Hearing Loss Expert Panel) Genetics evaluation guidelines for the etiologic diagnosis of congenital hearing loss. Genetics in Medicine 2002, 4:162-171.

Lim BG. Management of the extremely low birth weight infant during the first week of life. Neonatology Management, Procedures, On-call Problems, Diseases and Drugs. Ed. Gomella TL et al. Connecticut: McGraw-Hill/Appleton & Lange, 1999.

Lim BG, Fortaleza K. Overcoming challenges in newborn hearing screening. J Perinatol 2000; 20(8):S138-S142.

Other Publications

Lim BG, Skordas JS. Early detection of hearing loss: the aftermath. Hearing Health, 18(2):36-38, 2002.

Addresses, Presentations and Posters

BEVERLY GAIL LIM

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2016 Importance of Follow Up in Newborn Hearing Screen Programs. MEDNAX leadership conference, Fort Lauderdale, FL

2015 Outstanding Poster Award-Scientific Merit: “Eliminating the Practice of Rolling up

“Switched Ear” Results Increases the Detection of Hearing Loss in UNHS.” EDHI Conference Louisville, KY

2010 Delgado RE, Lim BG, Implementation of a Nationwide Newborn Hearing Screening Program using SmartScreener-Plus2, NHS2010 Conference, Lake Como, Italy, 2010 2010 Newborn Hearing Screen: Auditory Risk Factors Speaker at Sacred Heart Children’s Hospital

Pensacola, FL March 11, 2010

2010 Hearing Loss in Children, Causes and Screening Speaker at Methodist Metropolitan Hospital

San Antonio, TX January 12, 2010

2009 Detect the Most Common Causes of Hearing Loss - SoundGene™ Screening Panel Speaker at Nova Southeastern University

Fort Lauderdale, FL May 26, 2009

2008 Delgado RE, Lim BG, Comparison of AEP-based Newborn Hearing Screening at Two Stimulation Levels, NHS2008 Conference, Lake Como, Italy, 2008 2008 Pediatrix Medical Group - Medical Directors Meeting Orlando, FL March 19, 2008

2008 Iatrogenesis: Aminoglycosides-induced Hearing Loss in Newborns Speaker at CQI Quality Summit meeting

San Diego, CA March 19, 2008

2008 Speaker at Southern Hills Hospital – Maternal Child Health Meeting Las Vegas, NV January 9, 2008

2007 Children and Hearing: Facts you should know

Keynote Speaker at Mat-Su Regional Medical Center 2007 Baby Fair Palmer, AK April 14, 2007

2007 Regional Legislative Advocacy and Pediatrix Screening Initiatives Speaker at Pediatrix Medical Group Atlantic Region Medical Directors Meeting Lake Buena Vista, FL February 6 2007

2006 Early Hearing Diagnosis and Intervention Conference in Washington DC. 2006 Pediatrix Medical Group Newborn Hearing Screen Coordinator Conference Ft Lauderdale, FL Jun. 14, 2006

2006 Success in follow-up: Experience with Screening 1.3 Million Babies Oral Presentation at NHS 2006, Lake Como, Italy, Jun. 1, 2006 2005 Grand Rounds at The Regency Medical Center on Newborn Hearing Loss Winter Haven, FL, December 6, 2005

2005 Address the HIA conference, Senator Coleman’s Hearing Aid Tax Bill S 1060, United States Congressional Hearing Health Caucus in Washington, DC May 18, 2005 BEVERLY GAIL LIM 5

2004 Clinical Patterns of Hearing Loss at Fourth National Neonatal Nurses Meeting Orlando, Florida, October 2, 2004

2004 Hearing Screening Workshop at 7th National Mother Baby Nurses Conference Orlando, Florida, October 2, 2004

2004 Screening for Hearing Disorders / Genetic Hearing Loss Newborn Day CAMC Health Education and Research Institute Charleston, WV, May 7, 2004 2004 Zero to Three: Hearing Screening, Intervention, Language Development and Insurance Coverage for Children

Speaker at the United States Congressional Hearing Health Caucus Washington, DC, May 5, 2004

2003 Newborn Hearing Screening and Audiology

Presentation during the Florida Pediatric Society General Pediatric Update IX, Orlando, Florida, June 20, 2003

2002 Launch of Universal Newborn Hearing Screen in Mexico Keynote speaker during press event, Monterrey, Mexico, February 26, 2002 2002 Follow-up and Data Management: Tools for Success Poster presentation at the National Symposium on Hearing in Infants Breckenridge, Colorado, July 31 – August 3, 2002

2002 Tools for Success: Two-Year Review of 285,000 Babies Address at Second International Conference on Newborn Hearing Screening, Diagnosis and Intervention, Milan, Italy, May 30, 2002

2002 What Do We Know About Our Newborn Population and Newborn Hearing Loss?

Address at Twelfth Annual Issues in Perinatal Health Care, Charleston, West Virginia, May 3, 2002

2002 Overcoming Challenges in Newborn Hearing Screening Address at the American Academy of Audiology, Philadelphia, Pennsylvania, April 18, 2002 2001 Newborn Hearing Screen Initiatives in Australia Address to the Australian National Committee and Australian Hearing, November 17, 2001 2000 Overcoming Challenges in Newborn Hearing Screening Poster presentation at the Universal Newborn Hearing Screening Program Design and Implementation, Milan, Italy, October 11, 2000

2000 Importance of Universal Newborn Hearing Screening: Today and Tomorrow Address at The Sick Newborn Diagnosis and Treatment Annual Symposium, West Covina, California, October 6, 2000

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