Executive Assistant Social Media
Resume:
MAHIMA VERMA
Assistant Manager – Partnerships, EdelGive Foundation
Former Executive Assistant to CEO Edelweiss Real Estate Advisory Practice EXPERIENCE
Assistant Manager – Partnerships
EDELGIVE FOUNDATION AUG 2020 – Present
o Catering to Corporates, HNIs, Family Offices, amongst others as a fund manager deploying the funds to relevant causes in the development sector and tracking progress o Facilitating exchange of information within the philanthropic ecosystem and being an effective intermediary o Creating customized solutions for new investors and structure engagement for independent programs o Designing and managing monthly communication - Newsletter for the Influencers of women empowerment coalition EXECUTIVE ASSISTANT TO CEO
EDELWEISS REAL ESTATE ADVISORY PRACTICE NOV 2017 – JUL 2020 STRATEGIC PROJECTS
Innovation Lab
o Creation of unique product solutions through Sprint session by identifying problems, conceptualizing options, customer journey mapping, gap analysis & prototyping products in single session.
Asset Management Platform Tech-enabled ecosystem management platform for RE portfolio
Wingman Club Multi-tier program for Channel Partners; Onboarded 2,000+ CPs
Homebell App to promote referrals system though alternate channels
Customer Experience Centre Standardized customer experience at project sites
Robotic Robots used for engaging consumers and capturing insightful data using machine learning Market Mapping via Data Science
o Collaborated with business intelligence unit to crunch raw data and arrive at key business insights
Pricing Engines based on micro market mapping
Clustering Community Partners on multiple parameters for targeted sales and enhanced bargaining power
Consumer Preference and Liveability index
Business Transformation
o Mapped and re-aligned entire end-to-end value chain of Real Estate Advisory Practise (REAP) business
Mapped individual processes and associated people
Identified gaps in the system
Collaborated on subsequent realignment of business operations, systems and people to enhance efficiency and improve turnaround time
Distribution Platform
o Developed a disruptive distribution model focused on leveraging the brand equity of the Edelweiss platform and combining it with risk-based pricing, flexible financial products, research backed by analytics and channel partner investment to transform the RE distribution model in Edelweiss
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Real estate professional focused on driving impact in overall business strategy, conceptualizing and implementing new initiatives and business transformation through critical thinking, process orientation and product innovation Collaborated with CEOs, senior management and different stakeholder across business units of Edelweiss group aaaaaaaaaaaaaaaaazzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz BUSINESS REVIEWS
Salesforce Platform
o Executed designing, blueprinting and integration of all data & functional dashboards to Salesforce Risk Dashboard
o Risk Dashboard to monitor the progress of project and status of facility on approval, construction and sales parameters with monthly review meetings
Objective Key Results (OKRs)
o Launched and institutionalized collaborative goal-setting tool for driving focus on innovation, planning and execution across all business and enterprise units o Gamified using interactive scorecards, dashboards and weekly communications Strategy Meets / Exco/ SteerCo / Monthly Reviews
o Developed and established monthly review process across business lines with dynamic review dashboards o Worked on regular Strategy Meets, Steercos and Excos for both BG and Edelweiss Group projects including Project Everest (Business Plan till 2025) and Project Voyage (Credit business fundraise) INTERNAL AND EXTERNAL COMMUNICATION
Roadshows (Converge)
o Executed and led end to end implementation of outreach initiatives to increase reach and depth in new markets
o Focus on building and strengthening relationship with institutional players, developers, financial advisors and community partners; generated origination pipeline of INR 5,000 Cr pan India
4 meets across 4 new geographies– Ahmedabad, Pune, Mumbai and Kolkata
Developers outreached – 200+, Real estate advisors and partners connected – 400+ Chaupal Forum
o Conducted Chaupal – an employee engagement forum held every 45 days with differentiated themes creating a collaborative knowledge sharing platform in an informal setting CEO Communication
o Sole responsibility of all internal and external communication for REAP CEO across major platforms like NAREDCO, CREDAI, CII, RICS SBE, IIT-B, ISB etc
ASSOCIATE – REAL ESTATE INVESTMENT BANKING
EDELWEISS REAL ESTATE ADVISORY PRACTICE JUN 2017 – NOV 2017 Investment Banking and Real Estate Consulting
o Assisted in the evaluation and execution of investment opportunities o Prepared Investment Memorandum for stakeholders and internal investment committees Distress valuation of collateralized credit
o Asset Valuation worth INR 1,600 Cr across 25 assets with varied asset classes using both primary and secondary research
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2010 Delhi Public School Vasant Kunj
2015 Bachelors of Architecture MBS School of planning and Architecture 2017 MBA in Real Estate & Urban Infrastructure RICS School of Built Environment, Amity University ACHIEVEMENTS & AWARDS
Emerging Leaders Group (Batch’20)
o Select tier-based leadership program at Edelweiss for Young Leaders o Only 60 people selected each year from a total employee count of more than 10,000 individuals Reliable Titan Winner, Nominated for Innovative Titan o Winner, Reliable Titan for being a reliable team contributor in the Annual Reward and Recognition event o Amongst Top 5 for being an Innovator in the Annual Reward and Recognition event Student of the Year in Class of 2017
o All-round achievement in academics and extra curriculars out of 200+ students (MBA) EXTRA-CURRICULARS
Eleven Point Two India
o Volunteered at a unique start-up designed to develop a new collaborative ecosystem o Provided end-to-end support across all functions right from initial conceptualization, idea development, planning and execution, marketing and customer outreach strategy Feed My Mumbai
o Volunteered at a new initiative, FeedMyMumbai, during COVID lockdown to feed the marginalised and vulnerable communities across Mumbai
o Handled marketing for FeedMyMumbai by developing collaterals as well as handling overall social media strategy
o Achieved 4 million meals in span of 90 days pan India Investor Pitch
o Curated investor deck for pitching to private equity players for various clients including marquee developers, corporate business houses across sectors
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