Social Media Manager

EXPERIENCE

Owner, TreeTop Communications, Orlando Fla. 2006 - Current

Editor, content writer, and communications strategist specializing in consumer and industry communications through social media, brand marketing, and public relations.

Notable Clients: SeaWorld, Discovery Cove, LongHorn Steakhouse, Visit Orlando, Florida Department of Transportation, Victory Martial Arts, Madame Tussauds USA.

Notable Publications: Travel Guide to Florida; Brio Magazine, Central Florida Lifestyle Magazine, PLAYGROUND Magazine

Notable Projects: Visit Orlando’s domestic and international visitor’s guide 2018 (USA and translated globally); monthly Visit Orlando newsletter; ghostwriter for pastor at Orlando mega-church; three-time writer for Travel Guide to Florida (national publication); online hotel descriptive writer for partner hotels project; national marketing director for martial arts company

Managing Editor, Playground Magazine, Orlando Fla. 2009 - 2012

Create, write, procure and prioritize magazine content. Assign and manage writers, establish and insure publication’s voice & tone, guide online content, and adhere to budgets.

Busch Entertainment Company, Orlando, Fla. 2003 - 2006

Senior Representative, Strategic Marketing

Increased park revenue by developing strategic multi-discipline marketing initiatives on a local, domestic and international level. Integral developer of Fla. Parks’ group annual marketing plan. Improved presence in source markets. Project manager for launch of “Believe” Shamu’s new 2005 show.

Representative, Annual Passport Programs

Developed and implemented communications & sales plan for largest annual pass program among the Fla. parks. Built loyalty and guest relations through print and in-park communications strategies. Increased guest visitation, upheld brand tone, and improved product satisfaction. Secured new business, increased market share, managed million-dollar budget and yielded higher in-park spending.

Manager, Communications, American Red Cross Mo.-Ill. Blood Services Region, St. Louis, Mo. 2000 - 2002

Primary crisis communications expert during the Attacks of 9-11, Mad Cow Disease & the West Nile Virus outbreak. Cultivated media, community, and internal relationships within a tri-state area. Communications coach for regional executives, celebrities and VIPS. Secured sponsorship, both in-kind and monetary, for local and region-wide events. Event planner for largest, world-record blood drive.

Account Coordinator, Cushman/Amberg Communications, St. Louis, Mo. 1999 - 2000

Organized national client events; created public relations materials; copy writing

EDUCATION

University of Missouri, Columbia

Bachelor of Journalism: Focus: Public Relations

Bachelor of Arts: Focus: Psychology, Japanese & Advertising

COMMUNITY INVOLVEMENT

Girl Scouts of Citrus Council: Executive Committee: 2007 – 2009; Board of Directors: 2006 – 2010; Leader: 2004 - present

Children’s church volunteer: 2010-present

TECHNOLOGY

Sprinklr, Illustrator, Hootsuite, Instagram, Twitter, Facebook, InDesign, InCopy, Microsoft Office Suite, Photoshop, LinkedIn

INTERESTS & ACTIVITIES

2nd Degree Black Belt in Taekwondo, Girl Scout leader, functional speaking of Japanese, camping & playing the violin

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