Importance of social media

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Importance of social media

Social media is a stage or platform that uses the computer as an intermediary to enhance communication (McCay-Peet and Quan-Haase, 2017). It allows the sharing of information and ideas, enhances the creation of and nurturing of concepts achieved through a virtually networked community. Social media encompasses several sites, for instance; Facebook, Youtube, WhatsApp, Instagram, and Tik Tok, among others. The importance of these interactive sites can be significantly noted in society.

It plays a significant role in uniting and connecting people. Through the enabled interaction, people build and develop relationships. An example is companies operating online or seeking to expand their businesses not only interact with journalists and the influencers doing their story but also seize the opportunity to talk to their target customers, answering their questions in real-time. As a result of the computer-mediated platforms, business efficiency and effectiveness are better in society.

They have enhanced engagement and sharing of information across the globe. Social media offers platforms such linked in that contain tools with the ability to share information to a large number of people or the target audience at almost the same time. Data is now a click away. People can freely and confidently share opinions and exchange ideas from any part of the world. Consequentially, communication and exchange of information become easier on social media.

Social media is an integral part of many people’s lives today. A lot of people of all ages, not only the young but also adults, have built their networking profiles and use these sites as their mode of communication. The sites help them in self-promotion and marketing of any businesses they might own. It allows people to stay in touch with each other and share beautiful aspects of life. It gives users a wide range of information as organizations and companies post their report and available vacancies on their websites. Significantly, enriching people with information.

In conclusion, social media is a platform that allows people to interact virtually or online. It is essential in building and developing relationships for companies seeking to expand their borders. Will enable people across the globe to share information and exchange ideas. It is a significant part of the lives of people today as it lets them share the beauty of life and the world.

References

McCay-Peet, L., & Quan-Haase, A. (2017). What is social media and what questions can social media research help us answer. The SAGE handbook of social media research methods, 13-26.