Social Media Data
Resume:
Palak Verma
****, ********* ****** *****, ********* 204
BIRMINGHAM, AL 35222
*****.*****@*****.***
www.linkedin.com/in/palakverma
SUMMARY
Senior Analytics Consultant, with 8 years of data analytics and project management experience in the Healthcare Insurance, Information Technology and Telecommunication industries. Known for problem solving, expert communication and analytical skills, as well as a strong work ethic.
SKILLS
Tableau Desktop Qualified Associate, 2018
Certified ScrumMaster® (CSM®), 2018
Project Management Professional Certification, 2015
Analytics Quantitative methods, Statistical Modeling, Data Structures, Regression Analysis
Business Intelligence Tableau, SQL, IBM InfoSphere, MS Excel
Project Management – Agile Scrum, JIRA, MS Office, MS Project, MS Visio
Languages English, Hindi, Marathi, Korean, French
WORK EXPERIENCE
SENIOR ANALYTICS CONSULTANT, BLUE CROSS BLUE SHIELD OF ALABAMA, BIRMINGHAM, AL From January 2019 to Current
Data Warehousing – Agile Product Owner for the Member Interaction Center Data Mart, leading product vision, data architecture, ETL design and BI infrastructure efforts with a cross functional team of data experts. Thought leader in providing analytics and actionable insights to advance opportunity identification, process reengineering and corporate growth.
Data Governance – Leading Data Governance efforts to identify critical data, establish data domains, profile data and identify data quality issues across the enterprise.
Advanced Analytics – Part of the team working on research and analysis with Social Determinants of Health data using Tableau.
Vendor Feed Oversight – Monitoring health of incoming data feeds, determining business rules and managing vendor relationships.
Data Visualization – Coached Agile Reporting Team through effective data capture, curation, manipulation and Tableau visualization for three Health Management initiatives.
SENIOR BUSINESS CONSULTANT, BLUE CROSS BLUE SHIELD OF ALABAMA, BIRMINGHAM, AL From July 2016 to December 2018
Customer Implementation Dashboard – Pioneered an end to end customer setup tracking tool using Tableau and as a result, increased customer implementation timeliness by 94%.
CRM Revamp – Identified data gaps and process inefficiencies to redesign data architecture of the custom MS Dynamics 365 CRM tool to ensure accurate and timely customer setup.
System Upgrade Managed a complex $2 million upgrade of a highly customized vendor based Case Management system from requirement gathering to testing and end user training in 15 months.
BUSINESS CONSULTANT II, BLUE CROSS BLUE SHIELD OF ALABAMA, BIRMINGHAM, AL From January 2015 to July 2016
Successfully launched a new medical drug Cost Management program with more than $10 million realized in cost savings for the company.
Released a new Sales Portal website in 4 months using the Scrum Agile framework.
Maintained a Project Portfolio Management tool in Access Database and produced report and dashboards in Tableau.
SOCIAL MEDIA INTERN, IOTRONICS CORPORATION, ATLANTA, GA Fall 2014
Performed Market Assessment, and developed features for a new social media scoring tool.
Launched a Twitter awareness campaign and achieved a 70% increase in user engagement.
GRADUATE ASSISTANT, UAB COLLAT OF BUSINESS, BIRMINGHAM, AL From Fall 2012 to Spring 2014
Instructor for Applied Information Systems for 3 semesters while pursuing an MBA at UAB.
Led a team of 5 students on an Enterprise Cyber Security Research Project in Spring, 2013.
ASSOCIATE, STRATEGY & SPECIAL PROJECTS, RELIANCE JIO, MUMBAI, INDIA From 2011 to 2012
Part of the Business Strategy team responsible for evaluating consumer experience of 4G enabled devices and multimedia applications for mobile, television and the web.
SOFTWARE ENGINEER II, JUNIPER NETWORKS, BANGALORE, INDIA From 2010 to 2011
Developed diagnostics for a next generation SONET NIC using JUNOS and C.
EDUCATION
MBA, UAB COLLAT SCHOOL OF BUSINESS, BIRMINGHAM, AL DECEMBER 2015 WITH A GRADUATE CERTIFICATE IN SOCIAL MEDIA MARKETING
Projects: Market Research and Business Model Analysis of Multi screen television; Social Shopping and The Sharing Economy; Market Strategy evaluation of GoPro and Zappos; Financial Analysis of Whole Foods Market.
MS, GEORGIA INSTITUTE OF TECHNOLOGY, ATLANTA, GA DECEMBER 2009 Projects Market Research of Location Based Services; Cost conscious P2P Networks Research Project; Lunar Astronaut Positioning System; Large Scale DOS prevention techniques.
BE, UNIVERSITY OF MUMBAI, MUMBAI, INDIA MAY 2008
Specialized in Electronics and Telecommunication.
ACHIEVEMENTS
BUSINESS DEVELOPMENT
Collaborated in a 4 person team to develop a new mobile application. Won second place at the 2014 Emory Hackathon, Atlanta GA.
PROFESSIONAL MEMBERSHIPS
Member of the Beta Gamma Sigma International Honor Society, PMI & Scrum Alliance. INTERESTS
Trained in Indian Classical Dance and the Argentine Tango. Learning to play Classical Guitar.
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