Marketing Manager Sales

NANCY ANDRAWS +1-713-***-****

*************@*****.***

linkedin.com/in/nancy-andraws/

ACCOUNT MANAGEMENT

Experience in account management and client service in the advertising agencies industry. In addition, experience as head of marketing for in-house teams. Highly skilled in staff management and leadership. Core Strengths

Client Relations Key Account Management Advertising Communications Event Management Internal Communication Brand Strategist Marketing Strategies Relationship Management Market Positioning Problem Solver Experience

9thWonder, Houston, TX 2018 - 2019

Account Supervisor (B2C)

Client: Direct Energy - One-Hour Air Conditioning & Heating handling TX markets.

Oversee daily spend is aligned with the annual $4M budget

Oversee day to day management and implementation of marketing and media strategy

Analyze weekly and daily reports for better optimizations and real-time updates. o Budget tracking for digital campaigns (PPC and partnerships) to drive volume and marketing objectives. o Led daily calls and revenue reports.

Manage campaigns and local communication including direct mail, website, Facebook, local radio campaigns, community engagements, etc.

Work with cross-functional teams for adherence to brand standards for campaigns.

Managed email sends and newsletters increasing brand awareness and client email database.

Recommend new channels and opportunities to enhance the brands' position and to increase call volume and bookings/revenue.

Euroquarzo Italian Egyptian Paints- A family owned organization, Cairo, Egypt 2014 - 2017 Sales and Marketing Manager (B2B- B2C)

Clients: Kimberly Clark pro, Dutch Boy Paints, Fosroc, Jeff De Bruge

Responsible for product revamp and rebrand after 30 years.

Mentor, manage and supervise an inside and outside sales team of ten employees.

Executed multi-channel market strategy that resulted in acquiring new customer base (B2C) that delivered a 25% increase in sales YOY.

Assisted in acquiring and finalizing contracts with multinational business (franchise).

Oversaw market research, pricing strategy, local POS and maintain global guidelines.

Was able to create an effective teamwork community based on collaboration and commitment across multiple sales teams to help them identify their priorities.

Worked with the team on improving the new process through trials and errors and industry best practices. Mobiserve Holding, Cairo, Egypt 2012 - 2014

Marketing and Communications Manager (B2B)

Appointed the first Marketing Manager since company establishment.

Worked collaboratively to establish corporate brand identity and guidelines.

Established marketing and the communication strategy.

Trade show coordinator for International events.

Oversaw internal and external communications, including company newsletter.

Persuasively announced and promoted company product launches and newsworthy events

Wrote, organized and distributed press releases and communicated with the media.

Managed overall marketing budget and media strategy for local and regional subsidies. DDB Worldwide, Cairo, Egypt 2005 - 2012

Account Director (B2C), (2009 – 2012)

Clients: Henkel MENA (Persil – Liquid Black, Vernel, Dixan, Xtra), Raya Distribution, Marico (Fiancée), Knorr/Fine Foods, Star Alliance, EFG-Hermes, Raya Communications, Amer Group Real estate Development.

Expanded clients’ portfolios within the agency by growing existing accounts.

Project managed projects to ensure campaigns stayed on time and in budget.

Worked with cross functional teams within the agency’s regional and international offices to identify, assess and track risks and solve issues during all projects phases.

Regional Account Manager (B2C), (2007 – 2008)

Managed the first ever regional campaign in the MENA region.

Supervised local offices reporting to the regional team.

Maintained alignment along all offices in the region.

Developed and oversaw all communication reports regionally and locally.

Mentored junior account team members and coached them on client relationship management. Account Supervisor(B2C), (2005 – 2006)

Served as liaison between client and all internal departments for the tactical execution of all marketing campaigns.

Collaborated with clients in the development of Trade Marketing strategies that focused on trends/opportunities identified to the overall global growth strategy across all product categories.

Supervised all aspects of each campaign to ensure in meeting performance requirements and optimizing as needed.

Instrumental in development of mobile campaigns that assisted clients in attaining various key accounts to their portfolio, which resulted in 37% increase in sales.

Prevented the threatened loss of a L.E 30 million campaign to competing agency by assisting in developing internal processes to ensure optimal delivery of creative components. Education

Bachelor of Management Business Administration & Marketing, Modern Academy in Maadi

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