Salesforce Digital Marketing
Resume:
Harika Keerthipati Sreedhar
*********@*****.***
PROFESSIONAL SUMMARY:
Vibrant and self-motivated professional with over 8 years of experience in the field of Information Technology as a Salesforce developer and admin using Force.com, Visual Force, and APEX.
●Experience working with Force.com IDE in design and development of Custom Application for Complex Business Processes in both Sales and Service Cloud Modules.
●Experience in Force.com Apex Classes, Apex triggers, Visual Force, Batch Apex, Integration, REST, SOAP based Web Services, Force.com API, SOQL and SOSL, Salesforce AppExchange
●Strong knowledge of Salesforce configuration, data migration, system integration and familiarity with Visualforce (Pages, Components, Controllers) MVC architecture and Apex (Classes, Controllers & Triggers).
●Setup, maintain and optimize Email marketing campaign utilizing Exact Target/Salesforce Marketing Cloud.
●Create build and execute campaigns.
●Experience in implementing Apex Classes, Triggers, Batch Apex, Test Classes, Visualforce pages, Web Service etc. to achieve complex business functionalities.
●Excellent experience in Salesforce.com configuration in creating the Custom Objects, various types of Custom fields, buttons, links, Record types, Page layouts, User Profiles, Work flows approvals and Validating Rules.
●Build out Marketing Confidential in Journey Builder and Email & SMS campaigns
●Responsible for supporting day to day SFMC operations and cross-channel digital marketing campaigns including email and SMS
●Implemented minor enhancements on standard objects like Campaigns, Leads, Accounts, Contacts, Opportunities, Dashboards and Reports.
●Working experience with development tools like Force.com IDE, Force.com Explorer and Data Loader.
●Experience in working with Eclipse IDE with Force.com Plug-in environment for writing Business logic in Apex Programming Language.
●Measure and report performance of all digital marketing campaigns, and assess against goals
●Extensive experience using Salesforce.com Administration and Creating Roles, Profiles, Page Layouts, Workflow Alerts and Actions, and Approval Workflows.
● Experience in creating the relationships/ junction objects like Master Child, lookups, Entity Relationship data model, Email alerts and business logic.
●A very good team player with the ability to work independently, a competent, cooperative and result oriented IT consultant possessing excellent interpersonal, written and oral communicational skills.
TECHNICAL SKILLS:
Salesforce Technologies
SFDC Certified Force.com Developer, Salesforce CRM, Salesforce SFA, Apex Language, Apex Classes/Controllers, Apex Triggers,
SOQL, SOSL, Visual Force Pages / Components, S Controls, Apex Web Services, AJAX, Workflow & Approvals, Dashboards, Analytic Snapshots, Case Management Automation, Custom Objects.
Salesforce Tools
Eclipse, Force.com Eclipse IDE Plug-in, Force.com Explorer, Apex Data Loader, Force.com, Workbench, Force.com Platform (Sandbox and Production)
Other
Programming
Languages
Java, JavaScript, HTML, XML, DHTML
Databases
MS SQL Server 2000/2005, PL/SQL, RDBMS, Oracle 8i/9i/10g, MS Access, and MySQL
EDUCATIONAL QUALIFICATIONS:
Bachelor of Engineering from Sri Venkatesh Perumal College of Engineering and Technology (SVPCET), India
PROFESSIONAL SUMMARY:
Company: Vyaire Medical May 2018 – Till Date
Location: Mettawa, IL
Role: Salesforce Administrator
Description: Vyaire Medical manufacture and market products for diagnosis, treatment and monitoring of respiratory conditions in every stage of life.
RESPONSIBILITIES:
●Maintaining and enhancing the salesforce platform that Vyaire sales team uses to help the customers.
●Interacting with the business team to enhance the salesforce platform on daily basis.
●Managing different projects like ServiceMax, Conga Contracts, RingCentral Integrations.
●Handling the sales representative’s requests to customize the salesforce experience, so that they can work efficiently.
●Designed, developed and deployed the Custom Apps, Custom objects, Custom Fields, Custom buttons, Page layouts and Custom tabs to suit to the needs of the application.
●Attended daily meetings, weekly scrum meetings and sprint review meetings.
●Developed Validation Rules, Workflows and Approval Processes for various functional needs in the application.
●Customized standard objects like Accounts, Opportunities, Contacts, Leads, Campaigns, Reports and Cases.
●Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.
●Created various Html email templates for Email Alerts using triggers and approval process for the clients and customers.
●Maintained data cleanliness and accuracy by adding various Custom validation rules and Custom formulas.
●Helping create reports and dashboards.
●Taking care of periodical upgrades to the salesforce platform, thus participating in pre-deployments, deployments and post-deployments work.
Environment: SaleForce.com platform, Visual Force (Pages, Component & Controllers), Apex Language, Data Loader, Integrations (Rest and SOAP API)
Company: Nielsen April 2017 – May 2018
Location: Chicago, IL
Role: Salesforce Administrator
Description: Nielsen is a global information, data and measurement company. They are specialized in Market Research by measuring data for fast-moving consumer goods, consumer behavior and media. Nielsen provides clients with a comprehensive understanding of what consumers watch (programming, advertising) and what they buy (categories, brands, products) on a global and local basis and how those choices intersect.
RESPONSIBILITIES:
●Worked with end users who create opportunities for Nielsen in resolving their problems like problems with creating accounts, reports and dashboards and use their feedback to enhance Salesforce application.
●Supported more than 13000 users with the enhancement requests, changes and fixing the defects.
●Set up new users, assign them roles and profiles and maintain the complete life cycle of the user.
●Worked on setting up OWD permissions (Security Predicates)
●Managed offshore team by delegating the related work and making sure the work is completed on time.
●Worked on Salesforce Lightning.
●Send emails through Exact Confidential and track campaign results and efficacy. Leverage existing email templates to create new email campaigns
●Involved in various activities of the project, like development meeting, requirement gathering, and analyzing requirements, documenting the functional and nonfunctional requirements.
●Designed, developed and deployed the Custom Apps, Custom objects, Custom Fields, Custom buttons, Page layouts and Custom tabs to suit to the needs of the application.
●Attended daily meetings, weekly scrum meetings and sprint review meetings.
●Developed Validation Rules, Workflows and Approval Processes for various functional needs in the application.
●Created various Html email templates for Email Alerts using triggers and approval process for the clients and customers.
●Maintained data cleanliness and accuracy by adding various Custom validation rules and Custom formulas.
●Created various reports, standard and dynamic dashboards.
●Developed user guides for the dashboards.
Environment: SaleForce.com platform, Visual Force (Pages, Component & Controllers), Apex Language, Data Loader, Eclipse IDE, Wave Analytics, Integrations (Rest and SOAP API)
Client: Comcast Jun 2016 – April 2017
Location: Philadelphia, PA
Role: Sr. Salesforce Developer
Description: Comcast Cable is the cable television division of Comcast Corporation, providing cable television, broadband Internet, and landline telephone under the Xfinity brand. Comcast Cable also provides connections to small to medium-sized business through its Comcast Business brand, and Fortune 1000 companies through its Comcast Enterprise brand.
RESPONSIBILITIES:
●Involved in various activities of the project, like development meeting, requirement gathering, and analyzing requirements, documenting the functional and nonfunctional requirements.
●Worked with the user group for requirement gathering throughout the planning and implementation and designed the data model to transform the existing business process to salesforce.
●Designed, developed and deployed the Custom Apps, Custom objects, Custom Fields, Custom buttons, Page layouts, Custom tabs, Components, Visual Force Pages, Apex classes to suit to the needs of the application.
●Integrate campaign members to Confidential and used them in Confidential.
●Attended daily meetings, weekly scrum meetings and sprint review meetings.
●Developed Apex Classes, Apex Triggers, Workflows and Approval Processes for various functional needs in the application.
●Created various Visual force/html email templates for Email Alerts using triggers and approval process for the clients and customers.
●Maintained data cleanliness and accuracy by adding various Custom validation rules and Custom formulas.
●Worked on Test Cases by developing Test Classes to meet the required Code Coverage in salesforce.
●Created Profiles, Roles and Permission Sets for all the users in the organization.
●Worked on Data Mapping using excel sheets to map all the existing fields from Client and Mainframe Applications to Salesforce.
●Worked with Data Loader to update, insert and delete records using excel sheets as a part of the data migration.
●Used XML based Web Services using SOAP/WSDL for common interface across all internal and external application and users.
●Worked on the UI layer coding JSP with HTML, DHTML, CSS Java Script, jQuery.
●Worked on Data cleaning with excel sheets to avoid duplicate records using External ID.
●Used the Sandbox for testing the developed App after migrating some test data from client application.
●Used Salesforce Developer Console to execute apex codes and SOQL Queries to verify Salesforce data.
●Provided ongoing salesforce.com maintenance support and administration services including periodic data cleansing and fixing runtime issues.
●Agile Development Methodology was followed for the implementation.
Environment: SaleForce.com platform, Visual Force (Pages, Component & Controllers), Apex Language, Data Loader, HTML, Java Script, Eclipse IDE, Subversion.
Client: CSC Aug 2011 – Feb 2015
Location: Chennai, India
Role: Salesforce Developer
Description: Computer Sciences Corporation (CSC) is an American multinational corporation that provides information technology (IT) services and professional services. Its headquarters are located in Falls Church, Virginia. CSC has 56,000 employees in over 60 countries. Its clients include commercial enterprises and the U.S. federal government, as well as state, local and non-U.S. government agencies.
RESPONSIBILITIES:
●Involved in activities related to Saleforce.com setup, Configuration, customization, Administration, Development, Data Migration and deployment of application to force.com platform.
●Configured and customized Salesforce.com using standard setup tasks as well as developed Apex coding which includes Triggers, classes, classes for custom controllers and controller extension, schedulable apex classes, batch apex, Apex sharing rules, Email Services according to the functional needs of the application.
●Defined, and deployed the Custom objects, Custom tabs, Entity-Relationship data model, validation rules, Workflow Rules, actions, Auto-Response Rules, Page layouts, mini page layouts, search layouts, custom Components, custom compositions, Visual Workflows (flows), custom reports, dashboards Visual Force Pages to suit to the needs of the application.
●Created several workflows by defining rules, approval processes and related actions, which include creating related and time triggered tasks, email alerts, filed updates to automate the business process.
●Wrote several SOQL & SOSL queries in the apex coding with consideration to Governor Limits for data manipulation needs of the application.
●Defined lookup and master-detail relationships on the objects and created junction objects to establish many to many relationships among objects.
●Created users, roles, public groups and implemented role hierarchies, sharing rules and record level permissions to provide shared access among different users.
●Implemented Validation Rules, Assignment Rules, Sharing Rules, and Escalation Rules according to the application requirements.
●Worked on Force.com Explorer for querying SalesForce database using SOQL &SOSL queries and Data Loader for data migration, insert, update, and bulk import or export of data.
●Created templates, approval processes, approval page layouts and defined approval actions on them to automate the processes.
●Agile Development Methodology was followed for the implementation.
●Conducted Business Process Review sessions to analyze the existing and to be implemented business processes for Clients.
●Lead the tactical execution of email campaigns, including developing HTML email templates, executing QA test plans, managing deployment, and analyzing the delivery/inbox placement of marketing emails and automation programs
●Involved in various user stories and worked with QA team to test in various sandbox environments and update fields in Production.
●Involved in creating record types based on organization requirements and for the ease of business users.
●Performed the roles of Salesforce.com Administrator in the organization.
●Involved in design and development of different views and page layouts for different profiles.
●Responsible for creation of users, roles, profiles and customization of reports and dashboards as per the client requirement.
●Implemented new enhancements, including creation of custom objects, custom fields, custom tabs.
●Implemented various advanced fields like Picklist, Custom Formula Fields, and Field Dependencies.
●Defined object and field level security.
●Customized page layouts for Campaigns, Leads, Opportunity, Contacts, Cases and Accounts depending upon user roles, and groups.
●Involved in system integration using Call Outs, Triggers and outbound messaging.
●Implemented Security sharing rules, field security levels.
●Provided support for ongoing Salesforce maintenance by reviewing trace logs, developing action plans and other administration services including periodic data cleansing, workflows and approvals.
Environment: SaleForce.com platform, Visual Force Pages, Apex Language, Data Loader, Sandbox, HTML, JavaScript, Eclipse IDE
CERTIFICATIONS:
Salesforce.com Certified Developer
Salesforce.com Certified Administrator
Salesforce.com Certified Advanced Administrator
Salesforce.com Certified Platform App Builder.
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