Digital Marketing Executive
Resume:
EXPERIENCE
VP, Group Account Director – iProspect (2018 - Present)
Manage Global Fortune 100 and Fortune 500 accounts, focused on delivering strategic direction, operating as global client partner to NYC-based clients. Collaborating with internal network and external 3rd-party agencies to integrate into overall media planning process including strategic development, audience identification and segmentation, cross-channel investment management, data integration, measurement/optimization plans. Lead the New York office 225+ staff across strategy, search, social, display, data and insights, technology, creative services, and web development/testing.
SVP, Group Account Director – Publicis Worldwide (2015 - 2018) Key client relationship contact between agency and executive clients. Led tailored cross-capability team to develop end-to-end marketing campaigns for innovative brand-to-demand full funnel digital programs.
Strategic Consultant – Barbarian Group, MXM, R/GA (2014 - 2015) Advised business development responses to large AOR brand and campaign RFPs. Collaborated across capabilities for winning pitches across wide array of clients. VP, Head of Accounts – Dachis Group (2012 - 2014)
Capability director responsible for US P&L, driving revenue through service and software offerings. Managed team of account directors as executive sponsor across global network.
VP, Strategy & Analysis – Digitas (2008 - 2012)
Oversaw long-term change management engagement to overhaul Fortune 100 client’s internal go to market planning for advertising campaign development, focused on cost benefit analysis, revenue forecasting and comparative benchmark creation. Associate Director, Strategy & Analysis – HNW (2006 - 2008) Developed digital strategies and measurement frameworks specifically targeting the high-net-worth niche market through the expansion of Web 2.0. EDUCATION
Columbia University
MS, Strategic Communications
Columbia University
BA, American History and English Literature
ABOUT ME
Experienced strategic thinker with expertise
in client service, marketing strategy, organic
growth and new business development.
Results and analytics-driven digital marketing
professional with a proven track record
developing and executing successful
integrated marketing programs and campaigns
for best-in-class B2C and B2B brands across
marketing ecosystems and capabilities.
Trusted advisor to C-level clients leading cross-
functional creative, digital and marketing
teams as well as performance-driven media
agencies.
CLIENTS
FinServ
American Express
AXA Equitable
Discover Financial
Marcus by Goldman Sachs
Santa Barbara Bank and Trust
TIAA-Cref
Technology & Media
AppNexus
Audible
Comcast Sports Net
HPE
Samsung
Sothebys
CPG & Retail
Ferrero Roche
Guthy-Renker
Kraft Heinz
Kind Snacks
Mirinda (Pepsi)
Target
Kenneth D. Madigan
224 Vernon Avenue #1A, Brooklyn, NY 11206
*********@*****.*** • 917-***-****
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