Manager Sales
Resume:
Karen Hoefer, CTSM
Las Vegas, Nevada *****
*********@***.*** • 206-***-****
Growth-focused leader with 20+ years’ experience encompassing trade show management, project management, sales, marketing, customer service, and operations. Well-versed with Domestic and International clients. Stellar project management skills managing people and processes to ensure excellent results.
— Areas of Expertise —
Creativity and Vision Strategic Planning Budget Development & Management on projects up to 5 Million New Business Prospecting and Development Process Improvement Marketing
Staff Development & Training Leadership Vendor & Customer Relationships Contract Negotiations
RFP’s and Proposals Exhibit Design Event Management
— Mission Statement —
To design powerful personalized experiences in order to drive deeper audience engagement, and create richer and more resonant experiences for those we serve.
— Career Accomplishments —
Improved budget efficiencies by 5% per trade show while working with budgets up to $5M.
Increased ROI in a 2-year period of 10% by reducing costs and improving efficiency of operations.
Increased sales 30% by contacting new and existing customers to sell products and services.
Professional Experience
Derse Exhibits Las Vegas, Nevada
Project Manager 9/2017 – 5/2020
Review sales order documents to determine scope of work before beginning the project.
Initiate the process of requesting all detailed drawings for approval.
Schedule the project-planning meeting with all required team members to communicate all details of the project and determine all deliverables.
Place purchase orders requisitions to obtain all raw materials needed for construction.
Ensure all parties are clear on their scope of work, track all expenditures, and make sure all hours used are accounted for and within budget guidelines.
Meet with team members regularly in sales, warehouse, and management to communicate project status and updates.
Communicate in writing any quality, timing, or budget issues.
Provide immediate solution options to problems arising at any phase of the project lifecycle.
Close out of competed projects and final billing
Freeman AV Las Vegas, Nevada
Audio Visual Sales Manager 03/2015 – 9/2017
Interface with corporations, producers, exhibit-fabricators and branding environment companies at events globally to provide technology solutions for their brands. Focus placed on bringing the clients’ visions to life.
●Quarter 3 2015 Enthusiasm Award
●Quarter 3 2015 Large Sale Award for first sale achieved over 200K
●Quarter 4 2015 Culture of Collaboration Award
●Bronze Sales Award for 2016 for sales over the 1+ million mark
International Game Technology (IGT) Las Vegas, Nevada
Senior Trade Show & Event Manager 3/2011 – 3/2015
Executed trade shows and other events through project management and supervising of design layouts and vendor production of booth and/or event components. Supervised the construction and setup of the exhibit. Supported various departments with special marketing projects and materials as requested.
Key Accomplishments:
Managed exhibit spaces ranging from 100 to 21,600 square feet, which included ground and aerial installations.
Improved budget efficiencies by 5% per trade show while working with budgets up to $5M.
Spilo Worldwide Los Angeles, California
Trade Show Manager 1/2007 – 2/2010
Managed and trained a staff of 15 to market and sell products. Determined the look and design of the exhibit and graphics. Fostered relationships and collaborated with show management to improve exhibit locations and marketing opportunities at the shows.
Key Accomplishments:
Increased ROI by 10% in a 2-year period by reducing costs and improving the efficiency of operations.
Increased booth attendance and sales results 15% because of the introduction of product training classes and package pricing.
-GES Exposition Services – National Headquarter Las Vegas, Nevada
Sales and Pre-Show Coordinator 12/2005 – 8/2006
Provided project management by developing themes and booth layouts for clients that helped them with featuring, marketing, and increased sales. Ensured customers got the full service experience by aiding them with shipping and material handling.
Key Accomplishments:
Successfully navigated through a customer base that ranged from small shows of 200 exhibitors to large shows of over 2,000 exhibitors.
Increased sales 30% by contacting new and existing customers to sell products and services.
Vedior Professional Services – Sprint/Nextel Las Vegas, Nevada
Event Planner (Contractor) 5/2005 – 12/2005
Proposed and directed activities for internal customers and business partners related to the successful operation of their training and/or promotional events. Included in this was trade show support, media coverage, seminars, hospitality events and product introduction events. Recommended and implemented menus, decor, ticket purchasing, and all other services related to client events.
Pemco Insurance Company Seattle, Washington
Trade Show Manager and Event Coordinator 02/1992 – 03/2005
Managed and trained an exhibit staff that consisted of 165 personnel. Assembled campaign packages. Negotiated contracts for trade show exhibit space therefore improving visibility by 40%. Increased qualified lead volume 20% by incorporating the use of videos and computers to allow live quoting demonstrations during customer interactions.
*Independent Contractor of Trade Shows from 02/2010 – 02/2011 in Los Angeles, California
Education and Credentials
Bachelor of Arts
Idaho State University – Pocatello, ID
Minor - Management
Trade Show Marketing Certification (CTSM)
Equivalent to an MBA in Trade Show and Event Management, The CTSM is a University-Affiliated Professional Certification Program for trade show and event marketers. CTSM is the most comprehensive training program available anywhere, dedicated to teaching best practices.
San Francisco State University – San Francisco, CA
PMP Certificate
Project Management Institute - 2011
Professional Development:
Life and Property Casualty Insurance Licenses
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