Marketing Executive
Resume:
Andrea Kerr
Contact
Chicago, IL *****
***********@*****.***
Objective
Managing marketing, business, and customer relations. Successful at executing and growing programs by effective marketing, creative thinking, and strategic use of technology tools. Skilled in writing proposals, auditing for compliance of programs, and assessing results. Strong planning and organizational skills that promote lasting client relationships. Specialties
Vendor & Client Communication
Internet & E-mail Marketing
Market Research
Event Planning & Execution
Direct Marketing Techniques
Brand Development
Customer Relations Management
Creative Marketing Designs
Facebook, Instagram, & Twitter
Raiser’s Edge/netFORUM
Strategic Analysis
Survey Production
Education
M.S. Integrated Marketing
Communications
Roosevelt University
Chicago, IL
B.S. Marketing
Lincoln University
Jefferson City, MO
Experience
American College of Healthcare Executives Chicago, IL Fund Coordinator, 2019 to 2020
• Organized fund marketing plans and implemented marketing strategies for over 48,000 members
• Performed all solicitation strategies and maintained donor acknowledgements and correspondences
• Maintained donor database by entering donations and creating management reports
• Orchestrated preparation and implementation of volunteer committee meetings
• Gathered statistical data leading to 8 scholars being awarded $25,000 to participate in the Thomas C. Dolan Executive Diversity Program
• Assisted and resolved issues for individual donors as the subject manner expert
Alpha Kappa Alpha Educational Advancement Foundation, Inc., Chicago, IL Program Coordinator, 2004 to 2019
• Developed marketing campaigns and organized outreach for scholarship program recruitment
• Generated contents and created outreach materials including e-blasts and brochures
• Executed a transition plan to a paperless scholarship database using Raiser’s Edge resulting in a streamlined process awarding over 40% of applicants
• Fostered relationships with vendors for innovative marketing campaigns
• Provided recommendations & maintained updates to the foundation’s website which has resulted an increase in scholarship participation
(currently up by 60%) over the last 3 years
• Served as the implementation liaison and facilitated training for new committees
• Solicited 100 volunteers for yearly scholarship judging
• Audited results from a collection of satisfaction surveys from conferences and various planned events utilizing Google Sheets
• Created and generated budget reports using graphs/flowcharts and maintained the integrity of several databases
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