CONTINUED …
JOSEPH K. VIEIRA
**** ******** **. ***** **** Beach, FL 33411 305-***-**** adi61z@r.postjobfree.com EXECUTIVE SUMMARY
COMMITMENT LEADERSHIP INTEGRITY
A strategic leader with over 20 years of diverse experience in media relations and journalism. Dedicated to promoting discovery, growth and development while contributing to industry strategies and objectives.
AREAS OF EXPERTISE
Customer Experience
Media Relations
Publications
Project Management
Building Partnerships
Executive Summaries
Media Event
Coordination
Training, Documentation and
Facilitation
Strategic / Tactical Planning
Communication
Leadership Engagements
PROFESSIONAL EXPERIENCE
MIAMI MARLINS – MIAMI, FL May 2011 – August 2020
MANAGER, BASEBALL COMMUNICATIONS & PUBLICATIONS
Managed baseball-related content on the team’s blog site and Twitter handle, as well as lead planning and production responsibilities for all Communications publication projects including but not limited to:
o Media guide
o Game-day programs
o Team yearbook
Coordinated content-gathering efforts with multiple departments within the organization
(Corporate Partnerships, Marketing, Sales, Youth Baseball, Miami Marlins Foundation) for team publications, and worked with external printers to secure bids and set production timelines
Created press releases and blog posts announcing baseball-related team news
Worked with the Communications team to brainstorm and develop story ideas and media events to garner positive and unique coverage for the organization in a trying media market
Served as main point of contact for the media on team news, interview and credential requests, and provided assistance on game days or at team events
Liaise with FOX Sports Florida programming to develop, plan, and execute shoots for broadcast enhancements, 12 regular-season magazine shows, and offseason programs
Assisted Major League Baseball’s Public Relations staff with press conferences, interview scheduling, and content production at jewel events, including six National League Championship Series, two All-Star Games, and one NL Division Series
Planned and executed media training presentations to Major League and Minor League clubhouses during Spring Training and collaborated on media interaction throughout the year
Managed frequent travel, including six weeks on location at Spring Training complex, 5-6 road trips during the season, postseason work with MLB, and yearly industry conference
Interviewed, hired, and supervised a team of interns each season, which includes training, coaching and mentoring
J OSEPH V IEIRA P AGE 2
Additional Experience
Florida Notary Public and National Notary Association member/certified Loan Signing Agent.
More than 10 years of experience covering college, high school, and professional sports for the Boston Herald (2007-‘11) and Boston Globe (1999-2004), as well as high school sports and local government news for Great Oak Publications (2004-‘06) in North Reading, Massachusetts. ACHIEVEMENTS
Arizona Fall League Organizational Leadership Award Led the planning and execution of a diverse publicity campaign for Miami Marlins’ players participating in the 2019 Arizona Fall League. Recruited FOX Sports Florida and Miami Marlins social media team to produce content that directly resulted in the organization being named the inaugural winner of the AFL Organizational Leadership Award.
Northeastern News Freshman Reporter of the Year
Named the Freshman Reporter of the Year by the editorial staff of the Northeastern News for the 1998-
‘99 academic year.
EDUCATION
B.A., PRINT JOURNALISM
Northeastern University – Boston, MA
M.A., SPORTS LEADERSHIP
Northeastern University – Boson, MA