Brand manager
Resume:
DESMOND TEI NARTEY
P. O. Box OS***, Accra
***********@*****.***
A well-diversified professional with extensive knowledge and experience in Marketing, Sales and Key Account Management. An enthusiastic, open-minded and focused young man who is a team player and a persuasive communicator. In possession of good inter-personal relationship and other intangible attributes that promote my personal brand very strongly.
●Brand Management ●Sales & Key Account Management ●Project Management ●Media Planning ●Budgeting ● Concept Development ●Marketing Research
●E-banking
CAREER ACHIEVEMENTS
Successfully planned and fully executed a nationwide promo dubbed ‘NuNu Instant Dash’ which dried out stocks (25k cases) in warehouse before RIRO dead line.
Successful execution of the 2015 Morning Fresh Banded-Pack Promo, which resulted in doubling up on sales against the previous year.
Spearheaded the execution team of the 2014 NuNu Sports Festival, aimed at building brand affinity.
Initiated a consumer insight project for Robb Sweet during a sponsored TV3 show – Celebrations.
Successful execution of Coast Milk test market exercise
Redefined distributor territory and grew distributor business from 60k to 100k weekly. (Ibranad & Co ltd)
PROFESSIONAL EXPERIENCES
Aug, 2014 –May, 2017
PZ CUSSONS GHANA LIMITED
Past Roles:
Jul, 2016 –May, 2017
Territory Sales Manager – Accra East
May, 2016- Jul, 2016
Assistant Brand Manager - Imperial Leather and Morning Fresh Brands
Oct, 2015- Apr, 2016
Assistant Brand Manager - NuNu Milk and Morning Fresh Brands
May, 2015 -Oct, 2015
Key Account Executive (Channel Marketing Department-Modern Trade)
Oct, 2014 -Apr, 2015
Assistant Brand Manager - Robb & NuNu Brands
TSM duties include:
Managing assigned distributor within territory
Growing and achieving distributor targets
Supervising sales teams to ensure achievement of secondary sales targets
Maintaining and developing new sales channels
Gathering market insight for strategic decision making
Executing “5P’s of Marketing” in trade
Brand Management duties included:
Delivering brand financials
Executing brand battle plans and ad hoc activities (Promos &Activations)
Executing launch plans
Keeping brand relevant and competitive in the market
Conducting frequent market visits to gather consumer and trade insight
Sending inputs to guide digital team in managing brand on social media
Working closely with external agencies on deliverables
Key Account Executive duties included:
Account development and maintenance
Maintenance of a favorable Client–PZ relationship
Prompt coordination of orders and their delivery
Planning and execution of in-store sales promotions
Enhancement of product display’s in-store
Payment follow-ups and debt-rate management
Oct, 2011- Aug, 2014
CAL BANK LIMITED, HEAD OFFICE
Card and Electronic Banking Department
ATM Custodian
Contract Staff (Aug, 2012 to Aug, 2014)
National Service (Oct, 2011 to Aug, 2012)
ATM Custodian duties included:
Replenishment of Automated Teller Machines (ATM)
Monitoring of offsite ATMs to reducing ATM downtimes.
Balancing ATM accounts daily
Ensuring captured cards plus all other issues are reported to reported to supervisor
Ensuring maintenance exercise are undertaken for all ATM’s
EDUCATION
Oct, 2015- Mar, 2018
Master of Business Administration (MBA) - Marketing
University of Cape Coast
Sept, 2008-Jun, 2011
Advanced Diploma (Marketing) - (NAB approved bachelor’s degree equivalent)
Association of Business Executives, UK
Via Zenith University College, Ghana
2003-2006
West African Senior School Certificate Examination (WASSCE)
Ghanata Senior Secondary School, Dodowa
LANGUAGES
English – written, spoken and reading
Ghanaian languages (Twi, Ga, Adamgbe) – Spoken
Basic Computer Software Expertise
Microsoft Excel
Microsoft word
Microsoft Power Point
Advanced Computer Data Analysis Applications
FMCGPRO (Whilst playing the role of Assistant Brand Manager with PZ Cussons)
TM1 (Whilst playing the role of Assistant Brand Manager with PZ Cussons)
Postilion (Whilst playing the role of an ATM Custodian with CAL Bank Ltd)
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