Rashmi Rekha

*****, ****** **, *******, ** *****, +1-801-***-****, adi5x0@r.postjobfree.com,

linkedin.com/in/rashmi-rekha-6118271a

SUMMARY

Dynamic, result-oriented and customer-focused leader with ability to grow and enhance productivity. Strong drive for continuous improvement- creating efficiencies and processes, maximizing revenue and improving productivity. A self starter with strong analytical skills who uses data to drive decision making and solve problems Key Skills: Business Case Opportunity Analysis; Product Initiative Performance Tracking; KPI Forecasting, Reporting & Budgeting; Monitoring Dashboards & Alerts; Collaborative Partner Relationships; Financial Modelling & Forecasting, Market Research and Competitive Analysis, Requirements definition & prioritization, Data Analysis and Reporting using MS-Excel

(advanced pivots, vlookups),Tableau,SQL

EXPERIENCE

Realtor.com, Santa Clara, CA Sr Financial Analyst July 2019-June 2020 Sr Financial Analyst,Property Data Team

• Designed and created financial models, dashboards and automated reports to track daily, weekly and monthly performance against goals to enable informed decision-making for the leadership

• Performed internal audit to reconcile accounts

• Drove monthly reporting of key metrics, results review and variance analysis of all segments post close of quarter

• Maintained the monthly portfolio pricing variance report to monitor the pricing change reasons and magnitudes by various dimensions

• Analyzed data from multiple internal data sources in order to create segments representing demographic information of current leads and residents, and utilized key findings to build future strategies

• Leveraged data-driven analysis using SQL to identify revenue growth opportunities/risks to ensure revenue forecasts reflecting the changes in business environment- and to influence business partners in strategic decisions Paypal, San Jose, CA Sr Business Analyst Jan 2015- July 2019 Sr. Business Analyst, Product Growth Analytics & Finance June 2016– July 2019

• Led analysis to model new opportunities to significantly improve revenue by multi-$M per year and track initiative KPI’s to improve performance

• Reporting Merchant Products P&L and revenue forecasting and partnering across business stakeholders for articulating initiative impact

• Identified bugs in Payment flows which accounted for saving of ~$10 million in 2016

• Presented monthly financial results and insights into key metric trends to cross functional VP and business unit leadership team on a monthly basis

• Provided quantitative and strategic analysis on growth & cost savings initiatives, partnerships, and adhoc reporting

• Supported strategic business decision making by providing insightful analysis and reporting Business Analyst, Global Core Payment Jan 2015– May 2016

• Analyzed E2E Metrics for Card Platform, Monitored and provided analytical Support for New Initiatives/Product Rollout for Card Platform across all the regions

• Presented weekly/monthly Card transaction health and insights into key metric trends to cross functional VP and business unit leadership team

• Drove projects aimed at redefining fraud triggers and merchant level triggers for the payment risk team

• Coordinated with cross-functional stakeholders across product, finance, engineering teams to understand the key issues and support different business cases

• Reduced decline rates through merchant and country level payment analysis and contributed to fraud related savings over $10 million for the company

• Published management dashboards and monitored overall transaction volume at region, country and various product levels

ICICI Bank, Mumbai, India Manager Aug 2008-May 2012 Manager, Business Intelligence Unit,SME

• Owned annual budget planning and monthly accrual, budgeting and estimation of Income for P&L Management

• Designed and created models for the reduction of Non-Performing Assets (NPA) of small and medum enterprise groups, implementation of the same in Accounting system

• Fraudulent checking and risk monitoring of all credit limits

• Developed excel models to analyze profitability trends for SME clients and identify incremental revenue opportunities by making extensive use of SQL for data analysis to refine pricing models, line strategies and risk management through loss forecasting

• Generated reports fort he senior management using SAS (4.3) to track processing fees earned from various sources

(Finacle, Symbols), offline/online fees and accruals Organization:ChetnaVikas, Mumbai, India Research Analyst Aug 2005– May 2006

• Conducted competitive analysis of the region using Participatory Rural Appraisal (PRA) tools and other social research methods for opportunity mining

• Strategized resource allocation of funds on various projects based on customer segmentation analysis

• Monitored the impact of implementation of various scheme by Impact analysis/Stakeholder analysis EDUCATION

MS-ITM, Golden Gate University 2014

M.B.A, XIM, Bhubaneswar, India 2008

Bachelor of Computer Applications, MCRP University, Bhopal, India 2005 PROFESSIONAL CERTIFICATIONS

Certified SAS professional for querying and reporting 2010 TECHNICAL SKILLS

SQL, Tableau, Microstrategy, Essbase/Hyperion, Qlikview, Netsuite, SAP ACHIEVEMENT AND AWARDS

Awarded best student by university for scoring 4/4 GPA in undergrad Received annual award for best employee on successful completion of the project at National level in 2010

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